International Consumer Behavior In The 21st Century
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International Consumer Behavior In The 21st Century
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Author : A. Coskun Samli
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-28
International Consumer Behavior In The 21st Century written by A. Coskun Samli and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-28 with Business & Economics categories.
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
The Driving Trends Of International Business In The 21st Century
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Author : Jessica Lichy
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-06-10
The Driving Trends Of International Business In The 21st Century written by Jessica Lichy and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-10 with Business & Economics categories.
Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century business. Written by scholars and practitioners across the globe, it covers a number of business-related issues, ranging from contemporary consumer trends to management styles, underscoring the notion of the global village and drawing attention to subtle differences. The book will appeal to undergraduates, postgraduates and managers who have an interest in how theories can be used to explain and identify the changes taking place in the global, online business environment.
Global Perspectives In Marketing For The 21st Century
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Author : Ajay K. Manrai
language : en
Publisher: Springer
Release Date : 2015-06-09
Global Perspectives In Marketing For The 21st Century written by Ajay K. Manrai and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-09 with Business & Economics categories.
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Global Perspectives In Marketing For The 21st Century
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Author : Ajay K. Manrai
language : en
Publisher:
Release Date : 2015
Global Perspectives In Marketing For The 21st Century written by Ajay K. Manrai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Marketing categories.
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The 21st Century Consumers
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Author : M. Ganesh Babu
language : en
Publisher:
Release Date : 2013-02
The 21st Century Consumers written by M. Ganesh Babu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02 with Business & Economics categories.
Study conducted in India.
Marketing In The 21st Century
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Author : Bruce D. Keillor
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2007-07-30
Marketing In The 21st Century written by Bruce D. Keillor and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-30 with Business & Economics categories.
Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
The Future Of Marketing
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Author : P. Kitchen
language : en
Publisher: Springer
Release Date : 2003-02-04
The Future Of Marketing written by P. Kitchen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-04 with Business & Economics categories.
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Global Consumer Behavior
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Author : Chantal Ammi
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-01
Global Consumer Behavior written by Chantal Ammi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Business & Economics categories.
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
Contemporary Marketing And Consumer Behavior
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Author : John F. Sherry
language : en
Publisher: SAGE Publications
Release Date : 1995-05-02
Contemporary Marketing And Consumer Behavior written by John F. Sherry and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05-02 with Business & Economics categories.
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
International Business In The 21st Century
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Author : Bruce D. Keillor
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2011-05-04
International Business In The 21st Century written by Bruce D. Keillor and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Business & Economics categories.
This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon. Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.