The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics
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Author : Teixeira, Sandrina
language : en
Publisher: IGI Global
Release Date : 2023-11-17
The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics written by Teixeira, Sandrina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-17 with Business & Economics categories.
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14
Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Author : Srinidhi Ranganathan
language : en
Publisher: Srinidhi Ranganathan
Release Date : 2020-01-02
Future 1 0 Your Guide To Rule The Digital Marketing Universe With Artificial Intelligence written by Srinidhi Ranganathan and has been published by Srinidhi Ranganathan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-02 with Business & Economics categories.
Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.
Author : , empreender
language : en
Publisher: Editora Bibliomundi
Release Date : 2021-12-16
Artificial Intelligence In Digital Marketing written by , empreender and has been published by Editora Bibliomundi this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-16 with Business & Economics categories.
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.This is what allows a business to be resilient and to thrive in a changing environment.Digital marketing is no different.It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.As digital marketers, that means thinking about things that could impact on the face of marketing.Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.
Author : Ethem Mining
language : en
Publisher: Independently Published
Release Date : 2019-11-13
Artificial Intelligence For Business Applications written by Ethem Mining and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-13 with categories.
Have you ever wondered how you could increment your business through the appropriate use of the most efficacious tools? Do you want to learn the best digital marketing strategies that allow you to outstand your competitors? Do you want to acquire new clients effortlessly by predicting their needs and requests? Do you want to take advantage of the main companies such as Facebook, Google, or Amazon to reach your goals? The book Artificial Intelligence for Business Applications explains the origins of the AI industry, giving details of how it came about. It details the value of AI (Artificial Intelligence) in today's world. The book discusses the different types of AI available to businesses today and how they can align themselves to benefit from the software. It tackles the promises and challenges of AI, giving the reader a holistic view of the industry. It details how businesses can take advantage of hopes while discussing how to turn the challenges into strengths. You will find information on how AI can benefit economies and will get information on how it is changing business processes, which include acquiring new customers. You will find information on the new types of services that are arising as AI is getting implemented on a global scale and you can find tips on how you can integrate virtual assistants into their business processes. In this book, you will find information on aligning the strategy of a business with AI, evaluating the impact of its implementation and the steps on how to plan their AI business strategy. You should read this book to learn how to predict consumer behavior using AI as it will affect the future of marketing and you will be able to learn about the different levels of predictions available across platforms. This book shares practical tips on how one can promote their Chatbot. Businesses will learn how to reduce their customer service workload using chatbots and autoresponders. One will get practical steps to use in scaling up their businesses using AI, particularly within the marketing context. The book contains the steps that will allow you to exploit the AI of big companies to build and improve your business; the companies discussed include Google, Amazon, Apple, and Facebook. In this book you will learn How to predict consumer behavior using AI The benefits for your business How to evaluate and build AI strategies for your company How to easily acquire new customers How to set up a good email marketing strategy How to promote your chatbots and autoresponders How to use and exploit big companies AI to promote your business You will not need any specific skills. Even if you are a complete beginner, this book will be your starting point to accomplish all of your business goals. Would You Like To Know More? Scroll Up and Click "Add To Cart" NOW.
Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Author : Dwayne Anderson
language : en
Release Date : 2022-08-19
Ai In Digital Marketing Training Guide written by Dwayne Anderson and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-19 with Business & Economics categories.
Are you looking to optimize Artificial Intelligence in Digital Marketing? Artificial Intelligence in Digital Marketing can be the golden ticket to creator success. Artificial intelligence is a hot topic for businesses. AI proficiencies are mounting the possibilities for how corporations approach real-time engagement with their customers, manage their processes, and make business continuity. As technology advances, corporations are finding new ways to innovate and expand. It is, therefore, no surprise that Artificial Intelligence in Digital Marketing is a growing trend in the online world. It is most definitely the future of digital marketing. It will bring human experiences closer to technology in the future. Creators and Marketers have built businesses and careers on and through optimizing AI in Digital marketing. Using Artificial Intelligence in Digital Marketing will assist brands in delivering a better-quality customer experience, marketing their brand well, and reaching the masses. As per the statistics, • 61% of marketers say artificial intelligence is the most crucial aspect of their data strategy. • 80% of business and tech innovators say AI already enhances efficiency. • Existing AI technology can improve business productivity by up to 40%. • 97% of mobile users are using AI-powered voice assistants • 83% of initial AI adopters have already attained substantial (30%) or moderate (53%) economic benefits AI would make digital advertising and marketing more targeted as well as accurate. It will assist in optimizing campaigns and deliver a better ROI than ever before. There are many reasons to believe that Artificial Intelligence in Digital Marketing is an integral part of today’s world. As a business owner, you must think of new and innovative ways to make people take notice of your products and services. With this awesome and up-to-date AI In Digital Marketing course ,it will enable you to develop a robust Artificial Intelligence Marketing strategy for your organization and create exclusive engagement to stand out, captivate your audience as well as raising profits exponentially. This guide will educate you about how Artificial intelligence is being used towards optimizing digital marketing campaigns by improvising almost all aspects, from understanding the customers well to analyzing the campaign performance. The most common uses of Artificial Intelligence in Digital Marketing are · Automation of the regular tasks and processes · Gain comprehensive customer insights · Understand the latest industry pattern as well as content creation trends · Personalization of marketing communication · Generate, nurture and convert leads Artificial Intelligence in Digital Marketing provides a robust and well-established platform with vast audiences and accessible intellectual machines and tools. It is time that your business should have practical Artificial Intelligence in your Digital Marketing strategy. Just use the tips and information we covered to get started. Using the strategy and information provided in our Mastery Guide, you will master the essentials of creating intelligent machines. So, consider getting our comprehensive and up-to-date guide jam-loaded with the latest and best-in-the-industry knowledge about Artificial Intelligence in Digital Marketing strategy.
Author : Mark Deffers
language : en
Publisher: Self Publisher
Release Date : 2024-01-12
Content Marketing written by Mark Deffers and has been published by Self Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-12 with Computers categories.
In a dynamic digital landscape where attention is the currency and information overload is the norm, mastering the art of content marketing has become imperative for businesses seeking to not only survive but thrive. Welcome to "Content Marketing Trends, Strategies, and Using Artificial Intelligence in Advertising," a comprehensive guide that delves into the intricate tapestry of modern marketing. As we traverse the ever-evolving terrain of the digital marketplace, this book serves as a compass, navigating through the latest trends and innovative strategies that define successful content marketing. It is a journey that encapsulates the essence of creating compelling narratives, building authentic connections, and staying ahead of the curve in an era where consumer expectations and algorithms constantly shift. But this exploration goes beyond the conventional realms of marketing. In an era where artificial intelligence (AI) is revolutionizing industries, our guide takes a bold step into the intersection of content marketing and AI-powered advertising. Uncover the transformative potential of AI, unraveling its applications in crafting personalized experiences, optimizing campaigns, and amplifying the impact of your content across diverse platforms. Whether you are a seasoned marketer, an entrepreneur navigating the digital landscape, or an enthusiast eager to unravel the secrets of successful content marketing, this book is your gateway to understanding the symbiotic relationship between trends, strategies, and the disruptive force of artificial intelligence in advertising. Embark on this enlightening journey as we decode the intricacies, share success stories, and equip you with the tools to not only adapt but thrive in the ever-evolving realm of content marketing.
Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2018-10-13
The Role Of Artificial Intelligence In Digital Marketing written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-13 with Juvenile Fiction categories.
"The Role of Artificial Intelligence in Digital Marketing" is a groundbreaking eBook that uncovers the transformative power of AI in shaping the future of marketing. Authored by leading experts in the fields of AI and digital marketing, this book explores the vast capabilities of AI-driven tools and algorithms in revolutionizing customer targeting, content personalization, and campaign optimization. Through real-world examples and data-driven insights, readers will discover how AI can analyze vast amounts of data to identify trends, predict customer behavior, and drive hyper-targeted marketing strategies. With step-by-step guides and practical tips, this eBook equips marketers and businesses with the knowledge to harness AI effectively and stay ahead in the competitive landscape. Whether you're a seasoned marketer or an aspiring entrepreneur, "The Role of Artificial Intelligence in Digital Marketing" is an essential resource to unlock the full potential of AI and achieve unparalleled success in the digital realm.
Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date : 2017-09-01
The Future Of Artificial Intelligence In Digital Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-01 with Business & Economics categories.
Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.