The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics
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The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics
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Author : Remondes
language : en
Publisher:
Release Date : 2023
The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics written by Remondes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. The book also addresses the pressing need for visibility and knowledge sharing in the realm of AI-driven digital marketing. Targeting a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics
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Author : Teixeira, Sandrina
language : en
Publisher: IGI Global
Release Date : 2023-11-17
The Use Of Artificial Intelligence In Digital Marketing Competitive Strategies And Tactics written by Teixeira, Sandrina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-17 with Business & Economics categories.
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
Leveraging Ai For Effective Digital Relationship Marketing
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2024-10-11
Leveraging Ai For Effective Digital Relationship Marketing written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-11 with Business & Economics categories.
Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Leveraging Ai Powered Marketing In The Experience Driven Economy
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-18
Leveraging Ai Powered Marketing In The Experience Driven Economy written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Business & Economics categories.
Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the principles of the consumer experience economy, businesses can emerge as beacons of innovation and creativity, offering personalized experiences over simple goods or services. Leveraging AI-Powered Marketing in the Experience-Driven Economy explores the disruptive potential of AI in marketing and its groundbreaking impact on immersive and meaningful consumer experiences. The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle offer a roadmap to current marketing professionals. Covering topics such as in-store experiences, neuromarketing, and online visibility, this book is an excellent resource for marketing professionals, social media managers, economists, business owners, researchers, academicians, and more.
Developing Smart Sustainability With Artificial Intelligence
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Author : Singh, Bhupinder
language : en
Publisher: IGI Global
Release Date : 2025-01-02
Developing Smart Sustainability With Artificial Intelligence written by Singh, Bhupinder and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-02 with Computers categories.
Smart sustainability offers hope for addressing global environmental and societal challenges in a world rapidly transformed by technological breakthroughs. With cities growing rapidly and natural resources under strain, developing innovative ideas has become crucial. Artificial intelligence (AI) is playing an increasingly significant role by analyzing vast amounts of data to predict outcomes and optimize processes. Cities, in particular, stand to benefit from AI-driven advances in sustainable urban planning. From smart grids that optimize energy distribution to AI-powered waste management systems that improve recycling, AI offers a wide range of sustainability applications. Developing Smart Sustainability With Artificial Intelligence discusses how AI can be pushed into the service of smart sustainability. It focuses on where AI intersects with renewable energy, waste management, water conservation, and sustainable agriculture. Additionally, the book deals with ethical and socio-economic aspects of applying AI to sustainability. Covering topics such as clean energy, environmental protection, and urban sustainability, this book is an excellent resource for academicians, researchers, industry experts, educators, graduate and postgraduate students, and more.
The Rise Of Ai User Applications
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Author : Svetlana Bialkova
language : en
Publisher: Springer Nature
Release Date : 2024-05-23
The Rise Of Ai User Applications written by Svetlana Bialkova and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-23 with Computers categories.
This monograph introduces readers to core theories and applications in the chatbot AI context. Although AI is attracting significant attention, there is a literature gap and lack of practical guidelines on the key drivers of chatbot efficiency and agency capacity. There is a caveat between algorithmic explanations and actionable understanding, despite the acknowledged importance of inherently human-centric properties. Addressing these gaps, this state-of-the-art book offers a distinctive combination of content, theory, practice evaluation, and a holistic framework encompassing cognitive, emotional and social aspects, focusing on how to enhance AI agency and user experience. The framework aims to drive design, encouraging development of intelligent systems, techniques to evaluate chatbot with purposes, to appropriately meet user needs and market demand for responsible and explainable AI, XAI. Avenues for transforming business and life by implementing new generation AI systems are further discussed, as well as recommendations to overcome consumer resistance and advice for policy measures to reduce risks given the AI boost. While the community is still in an exploratory mode, we hope “The Rise of AI User Applications: Chatbots Integration Foundations and Trends” provides the needed understanding and will inspire researchers across disciplines to combine their efforts and work together on this very intriguing topic.
Challenges And Opportunities In The Artificial Intelligence Era
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Author : Carolina Machado
language : en
Publisher: Springer Nature
Release Date : 2025-05-24
Challenges And Opportunities In The Artificial Intelligence Era written by Carolina Machado and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-24 with Computers categories.
This book contributes to a better understanding of the impacts that artificial intelligence (AI) has on organizations and how they reinforce opportunities while simultaneously overcoming the underlying risks. The importance of artificial intelligence in business innovation lies in AI's ability to drive efficient automation, provide strategic insights through advanced data analysis and catalyse the development of personalized products and services, resulting in more effective operations and agile responses to market demands. This book will be read by academics, researchers, managers, engineers, practitioners, and other professionals in different sectors of business and management.
Navigating Business Through Essential Sustainable Strategies
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Author : Bakhit, Wael
language : en
Publisher: IGI Global
Release Date : 2024-10-17
Navigating Business Through Essential Sustainable Strategies written by Bakhit, Wael and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-17 with Business & Economics categories.
In today’s fast-paced business environment, navigating challenges and pursuing sustainable growth have become essential for success. Businesses must adapt to evolving market conditions, develop informed strategies, and seize opportunities while ensuring long-term sustainability. Achieving this balance requires practical skills and a forward-thinking mindset that can meet the demands of a dynamic business landscape. Navigating Business Through Essential Sustainable Strategies equips entrepreneurs, business owners, executives, students, and educators with the tools they need to thrive. Through real-world examples and actionable insights, the book fosters informed decision-making and effective strategy implementation. It is a comprehensive resource designed to help readers navigate challenges, drive sustainable growth, and achieve long-term success in their business endeavors.
Strategic Brand Management In The Age Of Ai And Disruption
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-02-11
Strategic Brand Management In The Age Of Ai And Disruption written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-11 with Business & Economics categories.
In a world where market disruptions are frequent and rapid, understanding how to harness AI for brand management is crucial. AI can be used to analyze consumer behavior, optimize marketing campaigns, and anticipate market trends. Furthermore, integrating AI tools may enhance customer engagement, personalize experiences, and improve decision-making processes, leading to reshaped brand strategies. Leveraging these advancements may result in achieving business success. Strategic Brand Management in the Age of AI and Disruption emphasizes the significance of staying ahead of technological trends and maintaining brand resilience during periods of change. By offering a strategic approach to AI and disruption, it empowers the ability to make informed decisions and drive brands forward in an increasingly digital and competitive landscape. Covering topics such as predictive analysis, recommender systems, and green marketing, this book is an excellent resource for brand managers, marketers, business leaders, professionals, scholars, academicians, researchers, and more.
Ai Innovations In Service And Tourism Marketing
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2024-08-01
Ai Innovations In Service And Tourism Marketing written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-01 with Business & Economics categories.
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.