Handbook Of Research On Managing And Influencing Consumer Behavior
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Handbook Of Research On Managing And Influencing Consumer Behavior
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Handbook Of Research On Managing And Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Handbook Of Research On Managing And Influencing Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 2015
Handbook Of Research On Managing And Influencing Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Handbook Of Research On Managing And Influencing Consumer Behavior
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Author : Hans-Ruediger Kaufmann
language : en
Publisher: Business Science Reference
Release Date : 2014-10-31
Handbook Of Research On Managing And Influencing Consumer Behavior written by Hans-Ruediger Kaufmann and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Consumer behavior categories.
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2016-05-31
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Business & Economics categories.
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Handbook Of Research On Consumerism In Business And Marketing Concepts And Practices
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2014-03-31
Handbook Of Research On Consumerism In Business And Marketing Concepts And Practices written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-31 with Business & Economics categories.
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Handbook Of Research On Identity Theory In Marketing
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Author : Americus Reed II
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019-12-27
Handbook Of Research On Identity Theory In Marketing written by Americus Reed II and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Handbook Of Research On Promotional Strategies And Consumer Influence In The Service Sector
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Author : Panwar, Upendra Singh
language : en
Publisher: IGI Global
Release Date : 2016-04-11
Handbook Of Research On Promotional Strategies And Consumer Influence In The Service Sector written by Panwar, Upendra Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with Business & Economics categories.
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Handbook Of Research On Retailing Techniques For Optimal Consumer Engagement And Experiences
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Author : Musso, Fabio
language : en
Publisher: IGI Global
Release Date : 2019-10-11
Handbook Of Research On Retailing Techniques For Optimal Consumer Engagement And Experiences written by Musso, Fabio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-11 with Business & Economics categories.
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Handbook Of Research On Retailing
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Author : Katrijn Gielens
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-08-31
Handbook Of Research On Retailing written by Katrijn Gielens and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-31 with Business & Economics categories.
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Online Consumer Behavior
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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012
Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.