Handbook Of Research On Managing And Influencing Consumer Behavior
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Handbook Of Research On Managing And Influencing Consumer Behavior
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Author : Kaufmann, Hans-Ruediger
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Handbook Of Research On Managing And Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Handbook Of Research On Managing And Influencing Consumer Behavior
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Author :
language : en
Publisher:
Release Date : 2015
Handbook Of Research On Managing And Influencing Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Handbook Of Research On Managing And Influencing Consumer Behavior
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Author : Hans-Ruediger Kaufmann
language : en
Publisher: Business Science Reference
Release Date : 2014-10-31
Handbook Of Research On Managing And Influencing Consumer Behavior written by Hans-Ruediger Kaufmann and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Consumer behavior categories.
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
Global Observations Of The Influence Of Culture On Consumer Buying Behavior
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Author : Sarmistha Sarma
language : en
Publisher: Business Science Reference
Release Date : 2017-06-08
Global Observations Of The Influence Of Culture On Consumer Buying Behavior written by Sarmistha Sarma and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-08 with Consumer behavior categories.
"This book provides relevant theoretical frameworks and the latest empirical research findings in the area the strategic role of culture at determining the consumer buying choices, that is, culture at the level consumer behavior as a determinant and basis of buying choices and by analyzing culture and consumer behavior in a cross section of cultural platforms"--
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2016-05-31
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Business & Economics categories.
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities
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Author : Ekhlassi, Amir
language : en
Publisher: IGI Global
Release Date : 2018-01-12
Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities written by Ekhlassi, Amir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-12 with Business & Economics categories.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Handbook Of Research On Positive Organizational Behavior For Improved Workplace Performance
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Author : Baykal, Elif
language : en
Publisher: IGI Global
Release Date : 2019-11-15
Handbook Of Research On Positive Organizational Behavior For Improved Workplace Performance written by Baykal, Elif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-15 with Business & Economics categories.
Positive psychology focuses on finding the best one has to offer and repairing the worst to such a degree that one becomes a more responsible, nurturing, and altruistic citizen. However, since businesses are composed of groups and networks, using positive psychology in the workplace requires applications at both the individual and the group levels. There is a need for current studies that examine the practices and efficacy of positive psychology in creating organizational harmony by increasing an individual’s wellbeing. The Handbook of Research on Positive Organizational Behavior for Improved Workplace Performance is a collection of innovative research that combines the theory and practice of positive psychology as a means of ensuring happier employees and higher productivity within an organization. Featuring coverage on a broad range of topics such as team building, spirituality, and ethical leadership, this publication is ideally designed for human resources professionals, psychologists, entrepreneurs, executives, managers, organizational leaders, researchers, academicians, and students seeking current research on methods of nurturing talent and empowering individuals to lead more fulfilled, constructive lives within the workplace.
Smart Management For Digital Transformation
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Author : Belem Barbosa
language : en
Publisher:
Release Date : 2022
Smart Management For Digital Transformation written by Belem Barbosa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Information technology categories.
"This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--
Handbook Of Research On Promotional Strategies And Consumer Influence In The Service Sector
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Author : Panwar, Upendra Singh
language : en
Publisher: IGI Global
Release Date : 2016-04-11
Handbook Of Research On Promotional Strategies And Consumer Influence In The Service Sector written by Panwar, Upendra Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-11 with Business & Economics categories.
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Leveraging Consumer Behavior And Psychology In The Digital Economy
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Author : Suki, Norazah Mohd
language : en
Publisher: IGI Global
Release Date : 2020-06-26
Leveraging Consumer Behavior And Psychology In The Digital Economy written by Suki, Norazah Mohd and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.