Tourism Marketing In Western Europe
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Tourism Marketing In Western Europe
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Author : Nikolaos Boukas
language : en
Publisher: CABI
Release Date : 2021-11-09
Tourism Marketing In Western Europe written by Nikolaos Boukas and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Business & Economics categories.
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Tourism Planning And Development In Western Europe
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Author : Konstantinos Andriotis
language : en
Publisher: CABI
Release Date : 2022-03-11
Tourism Planning And Development In Western Europe written by Konstantinos Andriotis and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Business & Economics categories.
For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
Tourism Market Trends
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Author : World Tourism Organization
language : en
Publisher:
Release Date : 2000
Tourism Market Trends written by World Tourism Organization and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Most up-to-date book on tourism which include sections on global & regional trends, with special emphasis on the countries of each region. They look at arrivals, receipts, hotel capacity & major source markets.
Tourism In Western Europe
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Author : Richard N. Voase
language : en
Publisher: CABI
Release Date : 2001-11-29
Tourism In Western Europe written by Richard N. Voase and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-29 with Business & Economics categories.
The last twenty years has seen a proliferation of the term "tourist destination." Improbable places, such as industrial cities and isolated rural environments have become legitimate places to visit. At the same time, traditional tourist destinations such as coastal resorts have declined inpopularity. There is a shift from "old" to "new" tourism. These case histories examine these issues. The book is divided into three sections, dealing with political, economic and sociocultural reasons for change.
Marketing Tourism
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Author : Alan Jefferson
language : en
Publisher:
Release Date : 1991
Marketing Tourism written by Alan Jefferson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.
Tourism And Economic Development
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Author : Allan M. Williams
language : en
Publisher:
Release Date : 1988
Tourism And Economic Development written by Allan M. Williams and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Tourism And Economic Development
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Author : Allan M. Williams
language : en
Publisher: John Wiley & Sons
Release Date : 1998
Tourism And Economic Development written by Allan M. Williams and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Together, the general review chapters and the 11 country case studies, provide a comprehensive and up-to-date survey of tourism in Western Europe. The case studies are modelled on similar formats and cover changes in domestic and foreign tourism, seasonal and regional concentration, the economic implications of tourism development, and tourism policies.
Tourism Market Trends
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Author : WTO Commission for Europe. Meeting
language : en
Publisher:
Release Date : 1997
Tourism Market Trends written by WTO Commission for Europe. Meeting and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Europa categories.
Progress In Tourism Marketing
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2007-06-07
Progress In Tourism Marketing written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
The European Tourist Markets
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Author : David McEwen
language : en
Publisher:
Release Date : 1975
The European Tourist Markets written by David McEwen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Tourism categories.