Entrepreneurial Strategic Content
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Entrepreneurial Strategic Content
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Author : G. T. Lumpkin
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-05-21
Entrepreneurial Strategic Content written by G. T. Lumpkin and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-21 with Business & Economics categories.
Focuses on entrepreneurial strategic content. This title addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive advantages. It identifies several strategic dilemmas and strategic choices that organizations face in their efforts to be more entrepreneurial.
Content Branding Solutions For Entrepreneurs
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Author : Cheri Lucking
language : en
Publisher:
Release Date : 2021-01-12
Content Branding Solutions For Entrepreneurs written by Cheri Lucking and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-12 with categories.
This book is for entrepreneurs and the thought leaders of businesses who want to use branding and content marketing to bring a sustainable stream of qualified leads into their sales cycles, and funnel. The Full Circle Marketing technique described in CONTENT BRANDING SOLUTIONS for ENTREPRENEURS - Strategic Content Marketing is a repeatable evergreen system that provides the highest ROI for your content assets that attract, retains, converts, and delights clients. This A-To-Z Guide to Strategic Content Marketing for Entrepreneurs, Small Businesses, and Professional firms is an all-encompassing guide on branding, content strategy, implementation, and activation. The book provides a step-by-step, hands-on process that can be executed in any business to generate qualified leads and more conversions, utilizing branding and content marketing on multiple channels. CONTENT BRANDING SOLUTIONS for ENTREPRENEURS is the encyclopedia on strategic content branding and marketing that will help you to create a profitable and predictable B2B and B2C Content Marketing Strategy and implementation plan. In CONTENT BRANDING SOLUTIONS for ENTREPRENEURS, you'll learn how to: ▪ Communicate your story in TIMELESS messages through branded, CONTENT, and GRAPHICS, for all your media needs. ▪ Utilize an eye-opening, step-by-step process that is clear, easy to read, and provides a practical blueprint on how to create an income stream of qualified leads to kick start your business. ▪ Create a targeted content strategy and implementation plan, with unique sales propositions, offers, and messaging. ▪ Plant your flag to give you a competitive edge in an overcrowded digital marketplace. ▪ Build brand recognition, develop your website design and content to create brand positioning. ▪ Be the thought leader.. ▪ Stay ahead of the trends without a list by utilizing attraction marketing in combination with pay-per-click. ▪ Use email marketing to increase conversions/sales. ▪ Use social media to distribute your content effectively through multiple channels to expand your reach and create conversion opportunities that translate to sales. ▪ Develop aevergreen content system, utilizing Full Circle Marketing with both short-form and long-form content assets that establish you as an industry thought leader in increasing your positioning in the marketplace. ▪ Distribute your content effectively with email, SEO'd content, through multiple channels to expand your reach and create conversion opportunities that translate to sales. ▪ Focus your conversion potential over time with the principles of thought leadership influence and market sophistication, and how to write comprehensive targeted sales and marketing copy as a result ▪ Avoid marketing bloopers that amateurs make Cheri and Peter are communication specialists in a digital content marketing company specializing in creative content, graphics, website design, and associated consulting services they create excellence on paper and digital media. "Cheri and Peter have a great ability to understand the nuances of a business and develop fantastic content that communicates with a powerful delivery that is spot on." - Stephanie Content Marketing is the holy grail for any entrepreneur's profitable business. This book is the online formula to create the attention every small business needs to thrive.
Strategic Entrepreneurship
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Author : Philip A. Wickham
language : en
Publisher: Pearson Education
Release Date : 2006
Strategic Entrepreneurship written by Philip A. Wickham and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Philip Wickham takes a novel approach to entrepreneurism, regarding the successful creation and management of new organisations as being, first and foremost, about making the right decisions.
Entrepreneurial Strategy
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Author : Dean A. Shepherd
language : en
Publisher: Springer Nature
Release Date : 2021-07-19
Entrepreneurial Strategy written by Dean A. Shepherd and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-19 with Business & Economics categories.
This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.
Entrepreneurial Strategic Processes
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Author : G. T. Lumpkin
language : en
Publisher: JAI Press Incorporated
Release Date : 2007-08-15
Entrepreneurial Strategic Processes written by G. T. Lumpkin and has been published by JAI Press Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-15 with Business & Economics categories.
Focuses on the entrepreneurial processes that have an impact on strategic outcomes such as organizing, learning, and contributing to outstanding financial performance. This book contains chapters that address entrepreneurial processes in a corporate setting including large and medium-sized corporations.
Strategic Entrepreneurship
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Author : Philip A. Wickham
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2001
Strategic Entrepreneurship written by Philip A. Wickham and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The first edition of Strategic Entrepreneurship established a unique position for itself in one of the fastest growing areas of management studies. Its self-contained, multi-national coverage of all the major themes in modern entrepreneurship have made this book very popular on courses in entrepreneurship and business enterprise in the UK and internationally.This second edition assumes the same emphasis: entrepreneurship is a style of decision making: entrepreneurship is what managers do; not what they are. The text aims to build incrementally on the success of the first edition. Key features of the new edition include: * Widely enhanced coverage of the discipline.* Updated throughout with key developments in the growing body of entrepreneurship research.* Ideas are presented in a logical and accessible manner with a strong emphasis on the visual presentation of ideas, strong pedagogical features, and action-oriented learning.* Greatly increased number of FT articles that can be analysed using the concepts and tools described in the text in order to stimulate class discussion.* New to the second edition, these articles have been integrated within the body of the text at the end of
Entrepreneurial Strategic Content
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Author : G. T. Lumpkin
language : en
Publisher: Emerald Group Publishing
Release Date : 2009-05-21
Entrepreneurial Strategic Content written by G. T. Lumpkin and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-21 with Business & Economics categories.
Focuses on entrepreneurial strategic content. This title addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive advantages. It identifies several strategic dilemmas and strategic choices that organizations face in their efforts to be more entrepreneurial.
Entrepreneurial Strategic Decision Making
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Author : Patrick Alexander Maria Vermeulen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2010-01-01
Entrepreneurial Strategic Decision Making written by Patrick Alexander Maria Vermeulen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Business & Economics categories.
This book is a commendable source of reference for entrepreneurship researchers. It offers insight into a number of focused research accounts that may assist other researchers in their entrepreneurship research proposals and execution. . . the literature review section will be of particular value to such early scholars of the field. The book is highly recommended for postgraduate entrepreneurship students and would be worthy of filling a space on any active entrepreneurship researcher s bookshelf. David Douglas, International Journal of Entrepreneurial Behaviour and Research Strategic choices made by entrepreneurs have major consequences for SME performance. This book explores the factors that influence entrepreneurial strategic decisions using a cognitive theoretical framework. The proposed model, based on a dual processing approach, integrates motivation, emotions and information processing modes and is tested in several empirical studies. The results show the model s potential for furthering interesting research agendas in entrepreneurial cognition research. The authors also reveal that entrepreneurial cognitions can be elicited and represented in the form of cognitive maps. The structural complexity of the cognitive maps (cognitive complexity) is an important prerequisite of effective strategic decisions and is a core concept for the advancement of our knowledge in entrepreneurial cognition. The book is an informed and interesting exploration of entrepreneurial cognition with both theoretical and methodological contributions to this field of research. Entrepreneurial Strategic Decision-Making will be of great interest to undergraduate students and academics in the field of entrepreneurship. Policymakers will learn from this book to understand the distinctions between various types of entrepreneurial decision-makers and the way they make strategic decisions.
Digital Business Strategy
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Author : Anders Pehrsson
language : en
Publisher:
Release Date : 2023-10
Digital Business Strategy written by Anders Pehrsson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10 with Information technology categories.
"Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors. In addition, the book analyses issues encountered by individual companies when implementing digital business strategies. The volume identifies key categories of digital business strategy, in particular strategy scope and direction, competitive advantage, and resource and capability reliance. It then explores relationships with antecedents such as digital experience, relationships with obstacles and enablers of strategy implementation, and relationships with operational and financial outcomes. The author demonstrates that strategy content and relationships differ among manufacturing companies, retailers, digital content providers, and digital platforms, and also presents ways to cope with issues of implementation. In summary, the book provides readers who wish to know more about the growing field of digital business strategy with up-to-date and systematic knowledge. It will be of great value to students at an advanced level, researchers, and reflective practitioners in the fields of technology management and strategic management in particular"--
Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy
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Author : Carvalho, Luísa Cagica
language : en
Publisher: IGI Global
Release Date : 2018-10-26
Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy written by Carvalho, Luísa Cagica and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.