Entrepreneurship A Very Short Introduction
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Entrepreneurship A Very Short Introduction
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Author : Paul Westhead
language : en
Publisher: Oxford University Press
Release Date : 2013-11
Entrepreneurship A Very Short Introduction written by Paul Westhead and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11 with Business & Economics categories.
What is entrepreneurship? Is it important? What do entrepreneurs actually do? These are a few of the key questions considered in this Very Short Introduction. Paul Westhead and Mike Wright provide a clear guide to all aspects of the process of entrepreneurship, including the diversity of the people involved and the benefits it brings to society.
Marketing
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Author : Kenneth Le Meunier-FitzHugh
language : en
Publisher:
Release Date : 2021
Marketing written by Kenneth Le Meunier-FitzHugh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Education A Very Short Introduction
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Author : Gary Thomas
language : en
Publisher: OUP Oxford
Release Date : 2013-03-28
Education A Very Short Introduction written by Gary Thomas and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-28 with Education categories.
From the schools of ancient times to the present day, Gary Thomas explores how and why education has evolved has it has. Examining education worldwide, he explains the way schools work, noting how curricula are remarkably consistent around the world. Delving into some of the big questions, Thomas explores the history of education in this Very Short Introduction. Considering various styles such as progressive versus formal, he also explores the ideas of some of the big theorists, including Piaget and Vygotsky. Looking at different forms of education and styles of teaching, he considers the ways in which education is being improved by matching styles of learning to teaching, and ensuring that schools are more inclusive and meaningful for a broader range of students. He finishes by considering the ways in which education may develop over the coming century. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Adam Smith
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Author : Christopher J. Berry
language : en
Publisher:
Release Date : 2018
Adam Smith written by Christopher J. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Biography & Autobiography categories.
Today Adam Smith, author of the Wealth of Nations, is associated with the promotion of self-interest and a defense of greed. Yet if Smith is actually read this is more a caricature than a faithful portrait. Berry offers a balanced and nuanced view of this seminal thinker, set against contemporary European history, politics, and philosophy.
Design A Very Short Introduction
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Author : John Heskett
language : en
Publisher: Oxford University Press, USA
Release Date : 2005
Design A Very Short Introduction written by John Heskett and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Art categories.
This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.
Branding
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Author : Robert Jones
language : en
Publisher: Oxford University Press
Release Date : 2017
Branding written by Robert Jones and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Canada
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Author : Donald A. Wright
language : en
Publisher:
Release Date : 2020
Canada written by Donald A. Wright and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with History categories.
A bilingual, multicultural, and multinational nation, Canada borders the United States, reaches into the Arctic, and stretches across six time zones. Drawing on Canadian history, politics, and literature, Donald Wright explores the Canadian story and identity, from the arrival of the first Indigenous peoples to contemporary climate politics.
Being Good
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Author : Simon Blackburn
language : en
Publisher: OUP Oxford
Release Date : 2002-03-14
Being Good written by Simon Blackburn and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-14 with Philosophy categories.
It is not only in our dark hours that scepticism, relativism, hypocrisy, and nihilism dog ethics. Whether it is a matter of giving to charity, or sticking to duty, or insisting on our rights, we can be confused, or be paralysed by the fear that our principles are groundless. Many are afraid that in a Godless world science has unmasked us as creatures fated by our genes to be selfish and tribalistic, or competitive and aggressive. Simon Blackburn, author of the best-selling Think, structures this short introduction around these and other threats to ethics. Confronting seven different objections to our self-image as moral, well-behaved creatures, he charts a course through the philosophical quicksands that often engulf us. Then, turning to problems of life and death, he shows how we should think about the meaning of life, and how we should mistrust the sound-bite sized absolutes that often dominate moral debates. Finally he offers a critical tour of the ways the philosophical tradition has tried to provide foundations for ethics, from Plato and Aristotle through to contemporary debates.
Psychology A Very Short Introduction
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Author : Gillian Butler
language : en
Publisher: Oxford Paperbacks
Release Date : 2000-02-24
Psychology A Very Short Introduction written by Gillian Butler and has been published by Oxford Paperbacks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-24 with Psychology categories.
Psychology is part of everyone's experience: it influences the way we think about everything from education and intelligence, to relationships and emotions, advertising and criminality. People readily behave as amateur psychologists, offering explanations for what people think, feel, and do. But what exactly are psychologists trying to do? What scientific grounding do they have for their approach? This book provides an understanding of some of psychology's leading ideas and their practical relevance, making it a stimulating introduction for anyone interested in understanding the human mind. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Intelligence
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Author : Ian J. Deary
language : en
Publisher:
Release Date : 2020
Intelligence written by Ian J. Deary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Psychology categories.
Some people are cleverer than others, but how and why do people differ in their thinking powers? Drawing on the latest psychological data Ian Deary considers some of our most burning questions about intelligence, such as how genes, environment, age, or gender can affect our intelligence. He also asks whether intelligence is increasing.