Entwicklungsperspektiven Der Distributionspolitik Von Apotheken
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Entwicklungsperspektiven Der Distributionspolitik Von Apotheken
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Author : Nadine Bruska, geb. Vieweg
language : de
Publisher: diplom.de
Release Date : 2004-06-21
Entwicklungsperspektiven Der Distributionspolitik Von Apotheken written by Nadine Bruska, geb. Vieweg and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-21 with Business & Economics categories.
Inhaltsangabe:Zusammenfassung: Der Apothekenmarkt wird in den kommenden 10 Jahren tiefgreifenden Veränderungen ausgesetzt sein. Bislang war diese Branche durch besondere Verordnungen und Gesetze geschützt, jedoch in ihrer unternehmerischen Freiheit eingeengt. Finanzierungsprobleme der gesetzlichen Krankenkassen, ständig ändernde Zuzahlungen für Arzneimittel, Konkurrenz durch neue Vertriebswege wie Versandhandel, E-commerce, Drogeriemärkte, Discounter, Tankstellen etc., Konzentrationsprozesse im Pharmagroßhandel und bei Arzneimittelherstellern bedrohen die traditionellen Distributionsstrukturen Hersteller Großhandel Apotheke. Weiter ist die Stellung des Apothekeneinzelhandels nicht nur von den eigenen unternehmerischen Entscheidungen der Apotheker und den individuellen Marketinganstrengungen abhängig, sondern in hohem Maße auch von anstehenden gesetzlichen Veränderungen im Gesundheitswesen wie Lockerung von Mehr- und Fremdbesitz, erlaubter Versandhandel und Preisneuverordnungen. Solchen nachteiligen Entwicklungen können Apotheken mit systematisch ausgebauten Dienstleistungen entgegnen. Durch Übernahme zusätzlicher Servicefunktionen können sie als letztes Glied der Pharmawertkette Patientenkontakte knüpfen und damit zum zentralen Informationspool über Arzneimittel, Gesundheit und Ernährung werden. Noch untersagt das Gesetz in Deutschland Fremd- und Mehrbesitz von Apotheken, aber in naher Zukunft wird der deutsche Markt z.B. mit Versand-Apotheken sowie Apothekenketten konfrontiert werden. Die Wettbewerbssituation selbständiger Apotheken wird sich mit der kommenden Gesundheitsreform 2004 deutlich verschärfen. Nach Ansicht der Verfasserin müssen sich Apotheken demzufolge rechtzeitig mit den zu erwartenden Veränderung auseinandersetzen und für einen Weg entscheiden, um zusätzliche Chancen nutzen und sich damit auf dem Gesundheitsmarkt künftig behaupten zu können. Die traditionellen Vertriebsstrukturen werden aufweichen. Aufgrund der anstehenden Gesetzesänderungen werden die bisherigen Steuerungsinstrumente in der Zukunft nicht mehr effektiv und effizient werden. Neben den Akteuren des Pharmamarktes stellt sich damit auch für Apotheken die Frage künftiger Ausrichtung, um den geänderten Marktbedingungen und erfordernissen gerecht zu werden. Ziel der Arbeit ist es, nach Analyse der Rahmenbedingungen, der hieraus hervorgehenden Wettbewerbs- und Gesellschaftstrends, welche mit den Möglichkeiten der Distributionspolitik verknüpft werden, innovative [...]
Pathways Of Homoeopathic Medicine
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Author : Bettina Blessing
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-04-22
Pathways Of Homoeopathic Medicine written by Bettina Blessing and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-22 with Medical categories.
Bettina Blessing’s study follows the progress of homoeopathic therapies up to World War II. It focuses mainly on the development of double and complex remedies which were highly controversial even at the times of Hahnemann, who also experimented with double remedies. Various orientations of homoeopathy, spagyric, naturopathy and conventional medicine advocated homoeopathic remedies and supported medical concepts that were based on ‘holistic’ views. One of the proponents of alternative healing methods was the renowned Berlin surgeon August Bier (1861-1949). For him, homoeopathy was one of several possible medical approaches and, in accordance with Heraclitus, he argued that a ‘harmonious view’ of medicine was not possible as long as one of them was excluded.
Performance Benchmarking
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Author : Peter Bogetoft
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-04
Performance Benchmarking written by Peter Bogetoft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-04 with Business & Economics categories.
"In this book, Peter Bogetoft - THE expert on the theory and practice of benchmarking - provides an in–depth yet very accessible and readable explanation of the best way to do benchmarking, starting from the ground up." Rick Antle William S. Beinecke Professor of Accounting, Yale School of Management CFO, Compensation Valuation, Inc. "I highly recommend this well-written and comprehensive book on measuring and managing performance. Dr. Bogetoft summarizes the fundamental mathematical concepts in an elegant, intuitive, and understandable way." Jon A. Chilingerian Professor, Brandeis University and INSEAD "Bogetoft gives in his book Performance Benchmarking an excellent introduction to the methodological basis of benchmarking." Christian Parbøl Director, DONG Energy "This book is the primer on benchmarking for performance management." Albert Birck Business Performance Manager, Maersk Oil "This excellent book provides a non technical introduction for performance management." Misja Mikkers, Director, Dutch Health Care Authority "With this very well written and comprehensive introduction to the many facets of benchmarking in hand, organizations have no excuse for not applying the best and cost effective benchmarking methods in their performance assessments." Stig P. Christensen Senior R&D Director, COWI
Katalog E
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Author : Ausschuss für Definitionen zu Handel und Distribution
language : de
Publisher:
Release Date : 2009
Katalog E written by Ausschuss für Definitionen zu Handel und Distribution and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Retailing Consumption And Capital
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Author : Neil Wrigley
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1996
Retailing Consumption And Capital written by Neil Wrigley and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Provides a significant contribution to a number of contemporary key debates on services, consumption and capital.
Managing The Multinationals
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Author : Anne-Wil Harzing
language : en
Publisher: Edward Elgar Publishing
Release Date : 1999
Managing The Multinationals written by Anne-Wil Harzing and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Comparative management categories.
Harzing (international management, U. of Bradford, UK) uses data from over 100 multinationals, headquartered in nine different countries, to examine the ways multinational corporations operate in the age of globalization. The book covers such topics as the structure and strategy of multinationals, the role of expatriates in controlling subsidiaries, the international transfer of managers, and international human resource management. Annotation copyrighted by Book News, Inc., Portland, OR
The Value Profit Chain
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Author : James L. Heskett
language : en
Publisher: Simon and Schuster
Release Date : 2010-05-11
The Value Profit Chain written by James L. Heskett and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-11 with Business & Economics categories.
James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and commitment and ultimately the organization's profit and growth -- a quantifiable set of associations the authors call the value profit chain. In what may be the most far-reaching study ever undertaken of the strategic importance of the employee-customer relationship, Heskett, Sasser, and Schlesinger offer profound new insights into the life-long value of both employees and customers and the increasingly important concept of employee-relationship management. Readers will discover how organizations as diverse as aluminum maker Alcoa, travel agency Rosenbluth International, and the Willow Creek Community Church treat employees like customers (in the case of Willow Creek, volunteers as well). Conversely, the authors show how advertising agency Merkley Newman Harty and financial services provider ING Direct treat customers like employees, pursuing the ones they want most. At the Vanguard Group, Cisco Systems, and Southwest Airlines, both practices are common. The authors explain how these organizations and many others -- whether large or small, public or private, or not-for-profit -- achieve profitability and growth or the equivalent by leveraging results and process quality to deliver differentiated products and services at the lowest cost. Timely, essential, and important reading, The Value Profit Chain should be readily accessible on the desk of every forward-thinking manager.
Electronic Marketing And The Consumer
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Author : Robert A. Peterson
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-05-06
Electronic Marketing And The Consumer written by Robert A. Peterson and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-06 with Business & Economics categories.
Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology.
Organizations
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Author : Danny Miller
language : en
Publisher: Englewood Cliffs, N.J. : Prentice-Hall
Release Date : 1984
Organizations written by Danny Miller and has been published by Englewood Cliffs, N.J. : Prentice-Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Cloud Logistics
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Author : Falco Jaekel
language : en
Publisher: Springer
Release Date : 2018-06-25
Cloud Logistics written by Falco Jaekel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-25 with Business & Economics categories.
Falco Jaekel develops a reference architecture for cloud logistics systems. The reference architecture shows how to apply the principles and concepts of cloud computing (e.g. virtualization, service-orientation) to logistics system design and thus how to deliver certain physical logistics capabilities such as transport and storage with the essential cloud characteristics (e.g. on-demand, rapid elasticity, pay-per-use). Within certain scenarios, this innovative mode of delivery can reconcile logistics efficiency with effectiveness and thus may enable firms to achieve competitive advantage in dynamic environments.