Environmental Advertising In China And The Usa
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Environmental Advertising In China And The Usa
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Author : Xinghua Li
language : en
Publisher: Routledge
Release Date : 2016-05-05
Environmental Advertising In China And The Usa written by Xinghua Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Environmental Advertising In China And The Usa
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Author : Xinghua Li
language : en
Publisher: Routledge
Release Date : 2016-05-05
Environmental Advertising In China And The Usa written by Xinghua Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-05 with Business & Economics categories.
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Evaluation Of The Marketing Environment For Private Health Care In The Usa And China
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Author : Nicole Burkardt
language : en
Publisher: GRIN Verlag
Release Date : 2010-08
Evaluation Of The Marketing Environment For Private Health Care In The Usa And China written by Nicole Burkardt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08 with categories.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (67%), University of Sunderland, course: Marketing (Master), language: English, abstract: The world today is changing faster than ever. Technological developments, financial constraints, expanding markets, restructuring and mergers, new philosophies and government legislation are all putting pressure on organisations to change and stay dynamic (Davenport and Short, 1990; Aijo, 1996). This paper defines the external environment the private healthcare sector is facing in the USA, the world largest economy, and China, one of the biggest emerging markets and third largest trading nation in the world (bpb, 2005). According to Farnham (1999) the PEST-Analysis and Porter's (1980) five forces model provide a useful start for analysing the external environment. Building up on the information gathered it will be discussed what key challenges the private healthcare sector is facing, the significance of these challenges and how they might be overcome. Finally, it will be examined whether strategies of localisation or standardisation should be chosen in the USA and China, respectively.
Environmental Management
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Author : Chris Barrow
language : en
Publisher: Taylor & Francis
Release Date : 2024-04-29
Environmental Management written by Chris Barrow and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-29 with Science categories.
This comprehensively updated third edition explores the nature and role of environmental management and offers an introduction to this rapidly expanding and changing field. It focuses on challenges and opportunities, and core concepts including sustainable development. The book is divided into five parts: Part I (Introduction to Environmental Management): four introductory chapters cover the justification for environmental management, its theory, scope, goals and scientific background Part II (Practice): explores environmental management in economics, law and business and environmental management’s relation with environmentalism, international agreements and monitoring Part III (Global Challenges and Opportunities): examines resources, challenges and opportunities, both natural and human-caused or human-aggravated Part IV (Responses to Global Challenges and Opportunities): explores mitigation, vulnerability, resilience, adaptation and how technology, social change and politics affect responses to challenges Part V (The Future): the final chapter considers the way ahead for environmental management in the future. With its well-structured coverage, effective illustrations and foundation for further, more-focused interest, this book is easily accessible to all. It is an essential reference for undergraduates and postgraduates studying environmental management and sustainability, and an important resource for many students on courses including environmental science, environmental studies and human geography.
Green Communication And China
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Author : Jingfang Liu
language : en
Publisher: MSU Press
Release Date : 2020-09-01
Green Communication And China written by Jingfang Liu and has been published by MSU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-01 with Language Arts & Disciplines categories.
How does China speak for nature? How are the pollution and climate change crises being addressed? What are the possibilities and limitations of mobilizing publics to care about the environment through new media, tourism, and government policy? Green Communication and China is the first volume to identify the importance of studying environmental communication in, about, and with China, a rising global environmental leader whose ecological and political controversies often make international headlines. Organized into three sections on communicating crisis, communicating care, and environmental futurity, these essays span multimodal communication practices and methods in green public culture and address topics ranging from The North Face advertisements to NGO advocacy to global governmental policy. The volume showcases the work of leading scholars, all of them deeply intimate with China, in disciplines ranging from cultural studies and rhetoric to public opinion polling, discourse analysis, ethnic studies, and sociology. These complex projects engage transnational and national politics, ecological and economic challenges, media saturation, and government control. Holding these tensions together without glossing over differences, Green Communication and China will inform new agendas for environmental communication in China, the United States, and beyond.
Water Rhetoric And Social Justice
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Author : Casey R. Schmitt
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-01-20
Water Rhetoric And Social Justice written by Casey R. Schmitt and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-20 with Language Arts & Disciplines categories.
Water, Rhetoric, and Social Justice: A Critical Confluenceexamines how individuals and communities have responded on a global scale to present day water crises as matters of social justice, through oratory, mass demonstration, deliberation, testimony, and other rhetorical appeals. This book applies critical communication methods and perspectives to interrogate the pressing yet mind-boggling dilemma currently faced in environmental studies and policy: that clean water, the very stuff of life, which flows freely from the tap in affluent areas, is also denied to huge populations, materially and fluidly exemplifying the currents of justice, liberty, and equity. Contributors highlight discourse and water justice movements in nonofficial spheres from activists, artists, and the grassroots. In extending the technical, economic, moral, and political conversations on water justice, this collection applies special focus on the novel rhetorical concepts and responses not necessarily unique to but especially enacted in water justice situations. Scholars of rhetoric, sociology, activism, communication, and environmental studies will find this book particularly useful.
Participatory Networks And The Environment
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Author : Fadia Hasan
language : en
Publisher: Routledge
Release Date : 2018-10-03
Participatory Networks And The Environment written by Fadia Hasan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
Seeking innovative answers to global sustainability challenges has become an urgent need with the onslaught of environmental and ecological degradation that surrounds us today. More than ever, there is a need to carve new ways for citizens and different industries and institutions to unite – to cooperate, communicate and collaborate to address growing global sustainability concerns. This book examines one such global collaboration called The BGreen Project (BGreen): a transnational participatory action research project that spans the United States and Bangladesh with the aim of addressing environmental issues via academic–community engagement. By analysing and unpacking the architecture of BGreen, Hasan teases out the key factors that are required for the continued momentum of environmentally focused, academic–community partnership projects in order to present a workable model that could be applied elsewhere. This model is based around a unique conceptual framework developed by the author – “transnational participatory networks” – which is drawn from participatory action research and actor network theory, with the specific aim of addressing the common challenge of building evolving, stable and sustainable networks. This book will be of great interest to students and scholars of environmental communication, citizen participation, environmental politics, environmental sociology and sustainable development.
Positioning And Opportunity Assessment Report With Main Focus On Germany China Usa New Zealand
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Author : Letizia Zisa
language : en
Publisher: GRIN Verlag
Release Date : 2011-05-19
Positioning And Opportunity Assessment Report With Main Focus On Germany China Usa New Zealand written by Letizia Zisa and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-19 with categories.
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Leeds Metropolitan University, language: English, abstract: PESTLE-framework In order to analyse the macro environmental influences which have a considerable impact on Bettys, the English Tea Company located in the north east of England, it is economically reasonable to look at the PESTLE framework. This framework is a useful tool to understand the environment in which an organisation operates. Environmental influences never influence an organisation to the same extent, for some organisations any changes in the surrounding environment will pose a threat but for others those changes might be favourable. "Also, it will affect some organisations favourably whilst posing a threat to others" (Johnson, G., Scholes, K.,2002, p.102). The PESTLE- framework categorises the influences of the environment into six types: political, economic, social, technological, legal and environmental. Market Entry Strategies - Entering a new market is always a critical and fundamental decision due to the advantages and disadvantages of each entry strategy, which will have an influence on the organisation's performance. "Furthermore, the choice of entry method will involve the firm in a long-term commitment from which it might find it hard to extricate itself without some cost." (Chee, H., Harris, R.,1998, p. 292). According to Chee and Harris (1998, p. 291) "(...) it is not a practical strategy to enter all markets with one single entry method; many large companies adopt multiple entry strategies (...)". Indirect Exporting - As illustrated in the graphics, indirect exporting involves the lowest risk factor when entering a foreign market. This is an ideal strategy for companies that have not got any contacts to the foreign market. Bettys could sell its products to an intermediary in Yorkshire, who himself then sells this products to the Ger
China S Environment And The Challenge Of Sustainable Development
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Author : Kristen A. Day
language : en
Publisher: Routledge
Release Date : 2016-07-22
China S Environment And The Challenge Of Sustainable Development written by Kristen A. Day and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-22 with Business & Economics categories.
China has been experiencing extraordinary economic growth for over two decades. Behind the remarkable statistics, however, it is facing a pressing issue: balancing its economic development needs with protecting its environmental resources. The environmental issue in China has a profound impact on the rest of the world as well, in such concerns as global warning and ethical and legal considerations about environmental enforcement. This book covers a broad range of topics, from specific environmental assessments in key sectors (i.e. desertification) to the policy implications of China's entry into the WTO. The contributors include scholars, government officials, business consultants, environmental science and technology experts, and others based in China and the United States. Sharing perspectives that reflect their diverse backgrounds, these experts offer valuable insights for handling the emerging opportunities and challenges of doing business in China.
Social And Environmental Issues In Advertising
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Author : Sukki Yoon
language : en
Publisher: Routledge
Release Date : 2018-10-11
Social And Environmental Issues In Advertising written by Sukki Yoon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-11 with Business & Economics categories.
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.