Environmental Marketing Management
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Environmental Marketing Management
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Author : Ken Peattie
language : en
Publisher: FT Prenticehall
Release Date : 1995
Environmental Marketing Management written by Ken Peattie and has been published by FT Prenticehall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.
Green Marketing Management
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Author : Robert Dahlstrom
language : en
Publisher:
Release Date : 2011
Green Marketing Management written by Robert Dahlstrom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Green marketing categories.
GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
Environmental Marketing
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2013-04-03
Environmental Marketing written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Environmental Marketing
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Author : Walter Coddington
language : en
Publisher: McGraw-Hill Companies
Release Date : 1993
Environmental Marketing written by Walter Coddington and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.
The Strategic Dimensions Of Environmental Management
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Author : Ulrich Steger
language : en
Publisher: Palgrave Macmillan
Release Date : 2014-01-14
The Strategic Dimensions Of Environmental Management written by Ulrich Steger and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Business & Economics categories.
Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress. In addition, it is argued that strategic environmental management provides an excellent learning context for the development of more general competitive capabilities.
Social Marketing To Protect The Environment
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Author : Doug McKenzie-Mohr
language : en
Publisher: SAGE
Release Date : 2011-05-11
Social Marketing To Protect The Environment written by Doug McKenzie-Mohr and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-11 with Business & Economics categories.
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
The Environment Of Marketing Management
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Author : Robert J. Holloway
language : en
Publisher: John Wiley & Sons
Release Date : 1974
The Environment Of Marketing Management written by Robert J. Holloway and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Environmental Marketing Strategies Practice Theory Research
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Author : Editors - Michael Jay Polonsky
language : en
Publisher:
Release Date : 2007-01-01
Environmental Marketing Strategies Practice Theory Research written by Editors - Michael Jay Polonsky and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-01 with categories.
The preservation, conservation, and protection of our physical or green environment (i.e., environmentalism) pose a crucial challenge to business. Many executives believe that environmentalism will become one of the critical issues organizations will need to integrate into their activities for successful operations in the twenty-first century. Hence, concern over the environment has emerged as an important topic in the practice of marketing.The articles included in this book are both conceptual and empirical in nature, and represent the broad spectrum of work being undertaken in this topical area. The main objective of this book is to introduce readers to a number of green marketing issues. The materials included are presented to assist both practitioners and academics to better understand the implications of green marketing.
Greener Marketing
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Author : Martin Charter
language : en
Publisher: Routledge
Release Date : 2017-09-29
Greener Marketing written by Martin Charter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Business & Economics categories.
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. Despite the fact that such issues are increasingly important in marketing activities around the world, it is difficult for practitioners to keep up to date with complex and rapidly changing information and ideas. The purpose of this book is to provide practitioners and academics with best-practice examples and actionable recommendations on how to implement and appraise green marketing activities. It will provide information and ideas for those involved in marketing on how to incorporate environmental and social considerations, as well as providing new perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed international case studies. Topics addressed by the global set of contributors include the growing area of products versus services, environmental product development, green marketing alliances, environmental communications, green consumers, eco-tourism and environmental marketing in developing countries. reener Marketing is not only a sequel to the successful first volume, but redefines global progress towards the successful marketing of greener products and services.
Green Marketing And Management In Emerging Markets
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Author : Robert E. Hinson
language : en
Publisher: Springer Nature
Release Date : 2021-09-27
Green Marketing And Management In Emerging Markets written by Robert E. Hinson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with Business & Economics categories.
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.