Erarbeitung Einer Corporate Identity F R Ffentlich Rechtliche Sender
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Erarbeitung Einer Corporate Identity F R Ffentlich Rechtliche Sender
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Author : Markus Mütz
language : de
Publisher: diplom.de
Release Date : 2001-05-03
Erarbeitung Einer Corporate Identity F R Ffentlich Rechtliche Sender written by Markus Mütz and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-05-03 with Business & Economics categories.
Inhaltsangabe:Einleitung: Warum ich diese Arbeit geschrieben habe, und warum sie so ist, wie sie ist. Wie kommt ein Student der Sozialpädagogik zu einem Thema wie Corporate Identity? Warum gerade in Bezug auf öffentlich-rechtliche Sender und warum gerade jetzt? Wie läßt sich das alles mit dem Studium der Sozialpädagogik in Einklang bringen? Alles Fragen, die mich viele meiner Freunde und Verwandten gefragt haben, als ich ihnen dieses Thema präsentiert habe. Alles Fragen, die meiner Ansicht nach auch völlig berechtigt sind. Aus diesem Grund möchte ich in meinem Prolog all diese Fragen beantworten und darüber hinaus den Aufbau und die Konzeption der Diplomarbeit erläutern. Nun, wie komme ich zu diesem Thema? Diese Frage läßt sich leicht beantworten: Während meines Praktikums beim Institut für ästhetische Forschung und Kunsttherapie e. V. in München habe ich intensiv mit Prof. Dr. Karl-Peter Sprinkart zusammengearbeitet, der unter anderem gerade mit einem Corporate Identity Programm (IC) gekoppelt mit einem Ausbildungsprogramm für den Süd West Funk (SWF) beschäftigt war. So konnte ich mit dem Mythos CI auf Tuchfühlung gehen. Da aber die Zusammenarbeit mit dem SWF erst in den Kinderschuhen steckte, war das CI-Konzept noch sehr unreif und nur grob formuliert. Wie ich in Teil II noch näher ausführen werde, liegt der Zeitbedarf für CI-Programme zwischen sechs bis zehn Jahren. Es liegt somit nahe, daß ich in der Zeit meines Praktikums nur eingeschränkt Erfahrungen sammeln konnte, jedoch hat die Zeit ausgereicht, mich für dieses Thema zu begeistern. Aus diesem Zusammenhang wird auch sofort ersichtlich, warum ich das Thema „Erarbeitung einer Corporate Identity für öffentlich-rechtliche Sender“ genannt habe. Das Thema „Rundfunk“ bzw. „Fernsehen“ strahlt spätestens mit dem Erfolg des kommerziellen Fernsehens eine starke Faszination aus, die sich in seiner ungeheuer mächtigen Präsenz in anderen Medien, speziell den Printmedien, zeigt. Aus meiner naiv-kindlichen Begeisterung für alles, was mit Film, Fernsehen oder Hörfunk zu tun hatte, wuchs während des Praktikums ein handfestes Interesse sich mit diesen Medien konkret auseinanderzusetzen, und in Bezug auf den gebührenfinanzierten Rundfunk, sich der aktuellen Problemlage, die sich hauptsächlich in dem massiven Verlust von Einschaltquoten äußert, zu widmen. (Dies war auch der Grund für die Zusammenarbeit von Hr. Sprinkart mit dem SWF). Hieraus wird auch ersichtlich, warum gerade jetzt ein Diplomarbeitsthema, wie [...]
Public Service Media And Public Service Internet Manifesto
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Author : Klaus Unterberger
language : en
Publisher:
Release Date : 2021
Public Service Media And Public Service Internet Manifesto written by Klaus Unterberger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Digital media categories.
This book presents the collectively authored Public Service Media and Public Service Internet Manifesto and accompanying materials. The Internet and the media landscape are broken. The dominant commercial Internet platforms endanger democracy. They have created a communications landscape overwhelmed by surveillance, advertising, fake news, hate speech, conspiracy theories, and algorithmic politics. Commercial Internet platforms have harmed citizens, users, everyday life, and society. Democracy and digital democracy require Public Service Media. A democracy-enhancing Internet requires Public Service Media becoming Public Service Internet platforms – an Internet of the public, by the public, and for the public; an Internet that advances instead of threatens democracy and the public sphere. The Public Service Internet is based on Internet platforms operated by a variety of Public Service Media, taking the public service remit into the digital age. The Public Service Internet provides opportunities for public debate, participation, and the advancement of social cohesion. Accompanying the Manifesto are materials that informed its creation: Christian Fuchs’ report of the results of the Public Service Media/Internet Survey, the written version of Graham Murdock’s online talk on public service media today, and a summary of an ecomitee.com discussion of the Manifesto’s foundations.
International Corporate Brand Management
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Author : Markus Meierer
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-10-14
International Corporate Brand Management written by Markus Meierer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-14 with Business & Economics categories.
Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally related across countries as well as how the direct and indirect effects of corporate and product branding on consumers' product response look like.
Comparative Corporate Governance
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Author : Klaus J. Hopt
language : en
Publisher: Oxford University Press
Release Date : 1998
Comparative Corporate Governance written by Klaus J. Hopt and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"This book goes back to a symposium held at the Max Planck Institute for Foreign Private and Private International Law in Hamburg on May 15-17 1997"--P. [v].
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Distributed Objects
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Author : Liana Chua
language : en
Publisher: Berghahn Books
Release Date : 2013-03-01
Distributed Objects written by Liana Chua and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with Art categories.
One of the most influential anthropological works of the last two decades, Alfred Gell’s Art and Agency is a provocative and ambitious work that both challenged and reshaped anthropological understandings of art, agency, creativity and the social. It has become a touchstone in contemporary artifact-based scholarship. This volume brings together leading anthropologists, archaeologists, art historians and other scholars into an interdisciplinary dialogue with Art and Agency, generating a timely re-engagement with the themes, issues and arguments at the heart of Gell’s work, which remains salient, and controversial, in the social sciences and humanities. Extending his theory into new territory – from music to literary technology and ontology to technological change – the contributors do not simply take stock, but also provoke, critically reassessing this important work while using it to challenge conceptual and disciplinary boundaries.
Island Rivers
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Author : John R. Wagner
language : en
Publisher: ANU Press
Release Date : 2018-06-19
Island Rivers written by John R. Wagner and has been published by ANU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-19 with Social Science categories.
Anthropologists have written a great deal about the coastal adaptations and seafaring traditions of Pacific Islanders, but have had much less to say about the significance of rivers for Pacific island culture, livelihood and identity. The authors of this collection seek to fill that gap in the ethnographic record by drawing attention to the deep historical attachments of island communities to rivers, and the ways in which those attachments are changing in response to various forms of economic development and social change. In addition to making a unique contribution to Pacific island ethnography, the authors of this volume speak to a global set of issues of immense importance to a world in which water scarcity, conflict, pollution and the degradation of riparian environments afflict growing numbers of people. Several authors take a political ecology approach to their topic, but the emphasis here is less on hydro-politics than on the cultural meaning of rivers to the communities we describe. How has the cultural significance of rivers shifted as a result of colonisation, development and nation-building? How do people whose identities are fundamentally rooted in their relationship to a particular river renegotiate that relationship when the river is dammed to generate hydro-power or polluted by mining activities? How do blockages in the flow of rivers and underground springs interrupt the intergenerational transmission of local ecological knowledge and hence the ability of local communities to construct collective identities rooted in a sense of place?
Cultural Property And Contested Ownership
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Author : Brigitta Hauser-Schäublin
language : en
Publisher: Routledge
Release Date : 2016-06-10
Cultural Property And Contested Ownership written by Brigitta Hauser-Schäublin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-10 with Social Science categories.
Against the backdrop of international conventions and their implementation, Cultural Property and Contested Ownership explores how highly-valued cultural goods are traded and negotiated among diverging parties and their interests. Cultural artefacts, such as those kept and trafficked between art dealers, private collectors and museums, have become increasingly localized in a ‘Bermuda triangle’ of colonialism, looting and the black market, with their re-emergence resulting in disputes of ownership and claims for return. This interdisciplinary volume provides the first book-length investigation of the changing behaviours resulting from the effect of the 1970 UNESCO Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property. The collection considers the impact of the Convention on the way antiquity dealers, museums and auction houses, as well as nation states and local communities, address issues of provenance, contested ownership, and the trafficking of cultural property. The book contains a range of contributions from anthropologists, lawyers, historians and archaeologists. Individual cases are examined from a bottom-up perspective and assessed from the viewpoint of international law in the Epilogue. Each section is contextualised by an introductory chapter from the editors.
Disaster Operations And Decision Making
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Author : Roger C. Huder
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-22
Disaster Operations And Decision Making written by Roger C. Huder and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-22 with Political Science categories.
The only book to combine emergency management principLEs with proven military concepts Good disaster plans do not guarantee a good response. Any disaster plan rarely survives the first rain bands of a hurricane or the first tremors of an earthquake. While developing plans is essential, there must be systems in place to adapt these plans to the ever-changing operational environment of a disaster. Currently there is no set of standard disaster response principles to guide a community. The National Incident Management System (NIMS) and the Incident Command System (ICS) provide the framework to implement operational decisions, but they were never designed as operational concepts. The military has developed just such concepts and many of them can be adapted for civilian use. Disaster Operations and Decision Making adapts those military concepts and combines them with disaster lessons learned to create a new opera-tional paradigm. Emphasizing team building, Emergency Operations Center operational systems, and situational awareness, the book details easily adopted methods. All of these methods are designed to be incorporated into the NIMS and ICS framework to enhance a community's response to any type of disaster. Disaster Operations and Decision Making is an essential resource for emergency managers, fire chiefs, law enforcement officers, homeland security professionals, public health officials, and anyone else involved or interested in crisis management.
Of Remixology
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Author : David J. Gunkel
language : en
Publisher: MIT Press
Release Date : 2022-11-01
Of Remixology written by David J. Gunkel and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-01 with Philosophy categories.
A new theory of moral and aesthetic value for the age of remix, going beyond the usual debates over originality and appropriation. Remix—or the practice of recombining preexisting content—has proliferated across media both digital and analog. Fans celebrate it as a revolutionary new creative practice; critics characterize it as a lazy and cheap (and often illegal) recycling of other people's work. In Of Remixology, David Gunkel argues that to understand remix, we need to change the terms of the debate. The two sides of the remix controversy, Gunkel contends, share certain underlying values—originality, innovation, artistic integrity. And each side seeks to protect these values from the threat that is represented by the other. In reevaluating these shared philosophical assumptions, Gunkel not only provides a new way to understand remix, he also offers an innovative theory of moral and aesthetic value for the twenty-first century. In a section called “Premix,” Gunkel examines the terminology of remix (including “collage,” “sample,” “bootleg,” and “mashup”) and its material preconditions, the technology of recording. In “Remix,” he takes on the distinction between original and copy; makes a case for repetition; and considers the question of authorship in a world of seemingly endless recompiled and repurposed content. Finally, in “Postmix,” Gunkel outlines a new theory of moral and aesthetic value that can accommodate remix and its cultural significance, remixing—or reconfiguring and recombining—traditional philosophical approaches in the process.