Erfolgreich Verhandeln Verkaufen Inspirierende Ideen F R Marketing Sales Kommunikation
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Erfolgreich Verhandeln Verkaufen Inspirierende Ideen F R Marketing Sales Kommunikation
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Author : Simone Janson
language : de
Publisher: Best of HR - Berufebilder.de®
Release Date : 2024-04-09
Erfolgreich Verhandeln Verkaufen Inspirierende Ideen F R Marketing Sales Kommunikation written by Simone Janson and has been published by Best of HR - Berufebilder.de® this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
Emerging Trends In Sales Thought And Practice
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Author : Gerald J. Bauer
language : en
Publisher: Praeger
Release Date : 1998-08-30
Emerging Trends In Sales Thought And Practice written by Gerald J. Bauer and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-08-30 with Business & Economics categories.
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Winning Through Innovation
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Author : Michael L. Tushman
language : en
Publisher: Harvard Business Press
Release Date : 2006-01-15
Winning Through Innovation written by Michael L. Tushman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-15 with Business & Economics categories.
Tushman and O'Reilly examine how leadership, culture, and organizational architectures can be both important facilitators of innovation and, not uncommonly, formidable obstacles. They demonstrate how to clarify today's critical managerial problems, use culture and commitment to promote innovation and implement strategy, and deal with changing innovation requirements as organizations evolve.
Journalism And Media Convergence
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Author : Heinz-Werner Nienstedt
language : en
Publisher: Walter de Gruyter
Release Date : 2013-04-30
Journalism And Media Convergence written by Heinz-Werner Nienstedt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Language Arts & Disciplines categories.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Virtually Disastrous
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Author : Gary Thomas
language : en
Publisher: assist publishing
Release Date : 2017-12-15
Virtually Disastrous written by Gary Thomas and has been published by assist publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with Business & Economics categories.
How do you lead virtual teams to high performance? Globalisation is here to stay - yet no one is really prepared. Many teams tasked with managing globalisation are clearly out of their depth. This is primarily because these teams work virtually and internationally over great distances. The team members no longer sit face to face in their offices, instead they communicate across countries and continents via modern communication media. Leading a conventional team to top performance is difficult enough, not least because of the inevitable group dynamic involved. When the context becomes virtual, this all too often leads to management failure. This book describes the art of leading virtual teams in an entertaining style including practical tips, helpful suggestions, and numerous illustrative examples that span many industries and countries along the four core challenges of virtual team leadership today. Gary Thomas is a trainer, consultant and managing director at assist International Human Resources, an internationally operating HR organisation based in Germany. As many of his clients are international organisations and corporations, he has been assisting intercultural and virtual teams and leaders for over 20 years to develop their full potential.
Arbeits Organisations Und Personalpsychologie F R Bachelor Lesen H Ren Lernen Im Web
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Author : Simone Kauffeld
language : de
Publisher: Springer-Verlag
Release Date : 2011-06-29
Arbeits Organisations Und Personalpsychologie F R Bachelor Lesen H Ren Lernen Im Web written by Simone Kauffeld and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-29 with Psychology categories.
Das Lehrbuch deckt alle prüfungsrelevanten Themen des psychologischen Anwendungsfachs „Arbeits- und Organisationspsychologie“ ab: von Arbeitszufriedenheit und Motivation über Organisationsentwicklung und Führung bis zu Fragen der Personalauswahl. Auch Trendthemen wie Online-Assessment oder Employer Branding werden behandelt. Dank zahlreicher Fallbeispiele, Definitionen, Lernzielen und Kontrollfragen kann mit dem Band effizient gelernt werden. Eine begleitende Website bietet Lerntools für Studierende, kostenlose Hörbeiträge aller Kapitel sowie Foliensätze für Dozenten.
Sustainability In Global Value Chains
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Author : Michael Henke
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-02-03
Sustainability In Global Value Chains written by Michael Henke and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-03 with Business & Economics categories.
Sustainability can create greater efficiency and cost savings in the supply chain. Supply chains, which are more complex and global than ever before, are full of both risks and opportunities. The risks range from inconsistent or poor quality, supply disruptions and health and safety concerns, to corruption. Businesses face pressure to adopt sustainable supply chain practices from various stakeholders and motivations typically come from one or more of four sources: customers, compliance, costs, competitive advantage. Sustainability in Global Value Chains is the guide to understanding all aspects and approaches of sustainable supply chains using in-depth research from leading academics from sixteen different universities. Sustainability in Global Value Chains focuses on how to make supply chains sustainable, with an emphasis on new technologies and digitization. The research featured covers topics such as KPIs in production and supply chains, the role of standards, blockchain technology and algebraic models. This comprehensive book presents real world issues, problems in implementing sustainability in the supply chain and examples of best practice.
Bad Leadership
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Author : Barbara Kellerman
language : en
Publisher: Harvard Business Press
Release Date : 2004-09-27
Bad Leadership written by Barbara Kellerman and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-27 with Business & Economics categories.
How is Saddam Hussein like Tony Blair? Or Kenneth Lay like Lou Gerstner? Answer: They are, or were, leaders. Many would argue that tyrants, corrupt CEOs, and other abusers of power and authority are not leaders at all--at least not as the word is currently used. But, according to Barbara Kellerman, this assumption is dangerously naive. A provocative departure from conventional thinking, Bad Leadership compels us to see leadership in its entirety. Kellerman argues that the dark side of leadership--from rigidity and callousness to corruption and cruelty--is not an aberration. Rather, bad leadership is as ubiquitous as it is insidious--and so must be more carefully examined and better understood. Drawing on high-profile, contemporary examples--from Mary Meeker to David Koresh, Bill Clinton to Radovan Karadzic, Al Dunlap to Leona Helmsley--Kellerman explores seven primary types of bad leadership and dissects why and how leaders cross the line from good to bad. The book also illuminates the critical role of followers, revealing how they collaborate with, and sometimes even cause, bad leadership. Daring and counterintuitive, Bad Leadership makes clear that we need to face the dark side to become better leaders and followers ourselves. Barbara Kellerman is research director of the Center for Public Leadership and a lecturer in public policy at the Kennedy School of Government, Harvard University.
Remaining Relevant
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Author : Rob Nixon
language : en
Publisher: Fontaine Press Pty Ltd
Release Date : 2015-03-27
Remaining Relevant written by Rob Nixon and has been published by Fontaine Press Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Business & Economics categories.
‘Remaining Relevant’ is practical and practiced advice for accountants to remain relevant in a ‘disrupted’ industry and has been described as “the most important business book that you will read this year.” Anthony S Bongiorno, The Bongiorno Group. The explosion of cloud computing and its impact on the accounting industry is the impetus for ‘Remaining Relevant’, which is all about the future of the accounting profession - essential reading in this manual for an accountant’s success. “Technology is enabling and will demand the accounting profession to transform. From the changing the engagement and service mix within a firm, to fixed fee billing and off shoring ... everything is up for review. As long-term industry insider and visionary, Rob has the unique capability to help accountants focus on what is important through his direct, and at times confronting, analysis of the profession. A must read.” Tim Reed, MYOB CEO “Rob Nixon is to accounting what Peter Drucker was to strategy: He creates new paradigms and fresh approaches to a discipline that would be headed for the doldrums without him.” Alan Weiss, PhD, Author, Million Dollar Consulting Rhode Island, USA “The accounting game is changing forever. Any partner who doesn’t acknowledge this is kidding themselves. The age of the dinosaur firm is coming to an end, and this book is a must for any accountant who wants to remain relevant in the 21st Century.” Chris Hooper, CEO, Accodex Adelaide, Australia