Erlebnis Setting
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Erlebnisinszenierung Im Tourismus
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Author : Klaus Weiermair
language : en
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2006-09-07
Erlebnisinszenierung Im Tourismus written by Klaus Weiermair and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-07 with Tourism categories.
Das von Klaus Weiermair und Alexandra Brunner-Sperdin herausgegebene Buch zeigt fundiert und anwendungsnah wie touristische Produkte und Dienstleistungen optimal in Szene gesetzt und erfolgreich emotionalisiert werden können, welche Marketinginstrumente zur Umsetzung anzuwenden sind und wie Qualitätserfahrung, Erlebnisorientierung und -wahrnehmung als zutiefst individuelle Phänomene Ihrer Kunden zu berücksichtigen sind. Die Herausgeber versammeln zahlreiche wertvolle Erfahrungen touristischer Unternehmer aus unterschiedlichen Bereichen. Das Buch liefert einen guten Überblick, wie durch Erlebnisinszenierung dauerhafte Wettbewerbsvorteile erzielt werden. Durch die Bündelung des entscheidenden Know-hows wird das Werk schnell zum wichtigsten Ratgeber für erfolgreiche touristische Erlebnisangebote.
Erlebnis Setting
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Author : Roland Scheurer
language : de
Publisher:
Release Date : 2003
Erlebnis Setting written by Roland Scheurer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Crisis Management In The Tourism Industry
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Author : Dirk Glaesser
language : en
Publisher: Routledge
Release Date : 2006-10-19
Crisis Management In The Tourism Industry written by Dirk Glaesser and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-19 with Business & Economics categories.
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as: * Terrorism and criminal activities * Risk perceptions and the influencing variables * The stakeholder concepts * Analysis methods- visibility of advantages/disadvantages of methods * Marketing instruments and best practices Written by one of the world’s leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. The book provides discussion of: * The influential effect of the mass media How crises effect the purchase decision process Destination branding/image and its manipulation Preventative crises management and strategies Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
Marketing Of Tourism Experiences
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Author : Noel Scott
language : en
Publisher: Routledge
Release Date : 2013-09-13
Marketing Of Tourism Experiences written by Noel Scott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Sustainable Tourism V
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Author : F. D. Pineda
language : en
Publisher: WIT Press
Release Date : 2012
Sustainable Tourism V written by F. D. Pineda and has been published by WIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Tourism has become a major international industry, with many countries all over the world relying on the income it produces. Its economic advantages as a major source of finance and employment leads to its active promotion by governments and other institutions, independent of the consequences on the environment, ecology and social structure of affected regions.Conference topics include the following; Tourism strategies; Tourism as a tool of development; Emergent strategies for tourism development; Environmental issues; Climate change and effects of natural hazards in tourism; Tourism and protected areas; Art, architecture and culture; Rural tourism; Modelling; Community involvement; Tourism and the built environment; Renovation of mature destinations; heritage tourism; medical tourism.Sustainable Tourism 2012 will adopt a multi-disciplinary approach and will aim specifically to foster greater understanding and collaboration between scientists and social science experts, practitioners and policy makers. It will take a broad view of this sophisticated and complex industry, and will examine the practice of sustainable tourism from global travel trends through to destination and site management. Innovative solutions, including those involving ecological tourism are particularly welcome, as well as cultural initiatives that will lead to better approaches to tourism with the objective of preserving the diversity of our planet.
Tourism As A Challenge
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Author : Maria F. Schmitz
language : en
Publisher: WIT Press
Release Date : 2013
Tourism As A Challenge written by Maria F. Schmitz and has been published by WIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
The first tourist destinations were primarily consolidated in the early twentieth century. Since then, tourism has undergone significant changes in its economic and social components. Over time, many of these destinations have now come to represent 'mass tourism' and are the subject of many studies on the impacts of tourism and competitiveness policies. The conclusions of these studies point to the need for new perspectives and strategies ranging from adaptation to new contexts to a radical change in targets. Concepts such as 'sustainability', 'nature', 'biodiversity' or 'climate change' have now been added to the tourism industry with varying degrees of knowledge and skill. These offer a great opportunity to improve a model of tourism previously oriented towards business and the institutional rhetoric of "sustainability" – a fact now recognised by tourists as representing the negative effects of conventional tourism.Management of these innovations should include among its aims environmental education and orient visitors towards awareness and respect for sustainability even outside their leisure time. To this end, the tourist needs to be made aware of all those involved and their commitment to managing the destination, as enjoying the territory should be based upon minimising the socio-ecological impacts of tourism, and on motivating nature conservation and participation of local populations in both these goals, as well as in the economic benefits obtained. The challenge entails the destination finding a good balance between economic and cultural benefits, landscape conservation and tourist satisfaction. This fifth volume of the Tourism Today Series presents a collection of papers addressing the how to manage these types of uses at a variety of destinations and in multiple contextual realities. These edited papers were selected from those presented at different international conferences organised by the Wessex Institute of Technology. They address important issues related to tourism as a tool for development which will give a better understanding of some of the current challenges.
Tourismusgeographie
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Author : Andreas Kagermeier
language : de
Publisher: UTB
Release Date : 2015-10-07
Tourismusgeographie written by Andreas Kagermeier and has been published by UTB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-07 with Science categories.
Tourismus gilt als Leitökonomie des 21. Jahrhunderts. In vielen Ländern ist er zudem ein wichtiger Wirtschaftsfaktor. Das Lehrbuch beleuchtet die touristische Nachfrage und das Angebot aus der raum- und sozialwissenschaftlichen Perspektive. Es berücksichtigt neben dem Deutschlandtourismus auch ausgewählte Formendes internationalen Tourismus. Lernziele zu Beginn der Kapitel helfen beim schnellen Einstieg. Zahlreiche Beispielboxen, Karten und Abbildungen illustrieren den Stoff. Zusammenfassungen und weiterführende Literaturtipps am Kapitelende vertiefen das Verständnis.
The Routledge Companion To International Hospitality Management
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Author : Marco A. Gardini
language : en
Publisher: Routledge
Release Date : 2020-11-09
The Routledge Companion To International Hospitality Management written by Marco A. Gardini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-09 with Business & Economics categories.
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.
Spiel Und Geschichten In Erlebniswelten
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Author : Frederic Goronzy
language : de
Publisher: LIT Verlag Münster
Release Date : 2006
Spiel Und Geschichten In Erlebniswelten written by Frederic Goronzy and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Handbuch F R Atmosph Rische Gestaltung Im Hotel
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Author : Veronika A. Leichtle
language : de
Publisher: Erich Schmidt Verlag GmbH & Co KG
Release Date : 2009
Handbuch F R Atmosph Rische Gestaltung Im Hotel written by Veronika A. Leichtle and has been published by Erich Schmidt Verlag GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
Der Wettbewerbsdruck im Tourismus nimmt stetig zu. Innovative Gestaltung und gelungenes Ambiente helfen, sich von der Konkurrenz abzusetzen und Kunden langfristig zu binden. Veronika A. Leichtle zeigt deshalb, wie Atmosphäre wirklich wirkt: Sie bietet sowohl fachliche Grundlagen als auch Praxislösungen zur Gestaltung von Atmosphäre in Hotels. Die Autorin verrät den Lesern - welche Trends und Werte den Tourismus künftig prägen - welche Anforderungen der Gast der Zukunft hat - wie sich ein bleibendes Erlebnis für die Kunden schaffen lässt - wie Instrumente, z. B. Düfte, Farben und Licht, am besten eingesetzt werden - wie durch multisensuales Marketing neue Kunden gewonnen werden können.
