Erlebnis Und Eventmarketing Am Beispiel Ausgew Hlter Messeauftritte
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Erlebnis Und Eventmarketing Am Beispiel Ausgew Hlter Messeauftritte
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Author : Anja Liermann
language : de
Publisher: GRIN Verlag
Release Date : 2011
Erlebnis Und Eventmarketing Am Beispiel Ausgew Hlter Messeauftritte written by Anja Liermann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: sehr gut, Veranstaltung: Fachhochschule Braunschweig / Wolfenbüttel; Standort Salzgitter, Sprache: Deutsch, Abstract: Der Aufbau der Arbeit gliedert sich in einen theoretischen und in einen praktischen Teil. Im theoretischen Teil der Arbeit wird eine Einführung in die Grundlagen und Rahmenbedingungen des Erlebnis-und Eventmarketings vorgenommen. Des Weiteren erfolgt ein ausführlicher Einblick in die Begriffsdefinitionen, Merkmale und Typologien des Erlebnis-und Eventmarketings. In einem Exkurs werden sowohl die gesellschaftlichen, als auch die wirtschaftlichen Rahmenbedingungen, für den Einsatz von Erlebnis-und Eventmarketingstrategien erläutert. Im weiteren Verlauf wird eine Einführung in den empirischen Teil der Arbeit, den Messen, vorgenommen. Den theoretischen Teil der Arbeit abschließend wird ein Ausblick auf die Effizienz von Erlebnis-und Eventmarketing am Beispiel von Messeauftritten gegeben. Die dargestellte Theorie wird als Leitbild des anschließend folgenden Praxisteiles verstanden. Auf deren Grundlage wird im praktischen Teil der Arbeit ein Fragenkatalog, zur Überprüfung der Anwendung von Erlebnis-und Eventmarketing am Beispiel ausgewählter Messeauftritte, erstellt. An Hand des Fragenkataloges werden vier Messeauftritte unterschiedlicher Unternehmen aus zwei verschiedenen Branchen beleuchtet. Im Anschluss der umfangreichen Beantwortung des Fragenkataloges, wird die erläuterte Praxis der theoretisch ermittelten Effizienz von Erlebnis-und Eventmarketing bei Messeauftritten gegenüber gestellt. In einer abschließenden Schlussbetrachtung wird ein Resümee gezogen sowie ein möglicher zukünftiger Ausblick von erlebnis-und eventmarketingorientierten Messeauftritten gegeben. Die Zielsetzung der vorliegenden Arbeit ist, das Aufzeigen der Merkmale und Erscheinungsformen des Erlebnis-Eventmarketing in seiner Funktion als mögliches kommunik
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
Integrated Communication
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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17
Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Analytical Philosophy Of Technology
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Author : F. Rapp
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Analytical Philosophy Of Technology written by F. Rapp and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Science categories.
Friedrich Rapp, in this magisterial and critical essay on technology, the complex human phenomenon that demands philosophy of science, philosophy of culture, moral insight, and historical sensi tivity for its understanding, writes modestly of the grave and ten tative situation in the philosophy of technology. Despite the pro found thinkers who have devoted time and imagination and ratio nal penetration, despite the massive literature now available, the varied and comparative viewpoints of political, analytic, despite metaphysical, cultural, even esthetic commitments, indeed despite the honest joining of historical and systematic methods of inves tigation, we are far from a satisfactory understanding of the joys and sorrows, the achievements and disappointments, of the tech nological saga of human societies. Professor Rapp has prepared this report on the philosophical understanding of technology for a troubled world; if ever philosophy were needed, it is in the prac tical attempt to find alternatives among technologies, to foresee dangers and opportunities, to choose with a sense of the possibil ity of fulfilling humane values. Emerson spoke of the scholar not as a specialist apart, but as 'Man thinking' and Rapp's essay so speaks to all of us, industrial world or third world, engineers or humanists, tired or energetic, fearful or optimistic.
Social Motivation Justice And The Moral Emotions
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Author : Bernard Weiner
language : en
Publisher: Psychology Press
Release Date : 2006-04-21
Social Motivation Justice And The Moral Emotions written by Bernard Weiner and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-21 with Political Science categories.
Social Motivation, Justice, and the Moral Emotions proposes an attribution theory of interpersonal or social motivation that distinguishes between the role of thinking and feeling in determining action. The place of this theory within the larger fields of motivation and attributional analyses is explored. It features new thoughts concerning social motivation on such topics as help giving, aggression, achievement evaluation, compliance to commit a transgression, as well as new contributions to the understanding of social justice. Included also is material on moral emotions, with discussions of admiration, contempt, envy, gratitude, and other affects not considered in Professor Weiner's prior work. The text also contains previously unexamined topics regarding social inferences of arrogance and modesty. Divided into five chapters, this book: *considers the logical development and structure of a proposed theory of social motivation and justice; *reviews meta-analytic tests of the theory within the contexts of help giving and aggression and examines issues related to cultural and individual differences; *focuses on moral emotions including an analysis of admiration, envy, gratitude, jealousy, scorn, and others; *discusses conditions where reward decreases motivation while punishment augments strivings; and *provides applications that are beneficial in the classroom, in therapy, and in training programs. This book appeals to practicing and research psychologists and advanced students in social, educational, personality, political/legal, health, and clinical psychology. It will also serve as a supplement in courses on motivational psychology, emotion and motivation, altruism and/or pro-social behavior, aggression, social judgment, and morality. Also included is the raw material for 13 experiments relating to core predictions of the proposed attribution theory.
Journalism And Media Convergence
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Author : Heinz-Werner Nienstedt
language : en
Publisher: Walter de Gruyter
Release Date : 2013-04-30
Journalism And Media Convergence written by Heinz-Werner Nienstedt and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Language Arts & Disciplines categories.
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Plug Play Places
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Author : Robert Nadler
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-10-08
Plug Play Places written by Robert Nadler and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-08 with Social Science categories.
In post-industrial societies more and more people earn an income in creative knowledge work, a highly flexible labour market segment that demands a geographically mobile workforce. Creative knowledge work is based on an understanding of language, culture and symbolic meanings. This can best be obtained through local and national embeddedness. Yet, this necessity for embeddedness stands in contrast to the demand in geographical mobility. How is this contradiction solved by individuals? What new forms of place attachment does this bring about? This book introduces a showcase of 25 multilocal creative knowledge workers, who live in different countries at the same time. It investigates how continuous mobility becomes part of their lifeworld, and how it changes their feelings of belonging and practices of place attachment. Applying an innovative methodological mix of social phenomenology, hermeneutics and mental mapping, this book takes a detailed look at biographies and the role of places in mobile lifeworlds. Plug&Play Places brings forth the idea that places have to be understood as individual items, which are configured and then plugged into the ‘system’ of the own lifeworld. They can be ‘played’ without great effort once an individual needs to make use of them. This new type of place attachment is a form of subjective standardization of place, which complements the well-known models of objective standardization of places. Plug&Play Places is relevant for scientists who deal with mobility and its impact on individual lifeworlds, with transnational multilocality and with flexibilized labour markets. Furthermore, the book provides a detailed qualitative perspective which can enrich the explanations of quantitative research in the same field. It is an interesting reading also for practitioners engaged in urban planning, housing and real estate development. Robert Nadler holds a doctoral degree in Urban and Local European Studies from the University of Milan-Bicocca. He is a researcher at the Leibniz Institute for Regional Geography and published on creative industries, multilocality and labour mobility.
Hci And Usability For Education And Work
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Author : Andreas Holzinger
language : en
Publisher: Springer
Release Date : 2008-11-19
Hci And Usability For Education And Work written by Andreas Holzinger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-19 with Computers categories.
The Workgroup Human–Computer Interaction & Usability Engineering (HCI&UE) of the Austrian Computer Society (OCG) serves as a platform for interdisciplinary - change, research and development. While human–computer interaction (HCI) tra- tionally brings together psychologists and computer scientists, usability engineering (UE) is a software engineering discipline and ensures the appropriate implementation of applications. Our 2008 topic was Human–Computer Interaction for Education and Work (HCI4EDU), culminating in the 4th annual Usability Symposium USAB 2008 held during November 20–21, 2008 in Graz, Austria (http://usab-symposium.tugraz.at). As with the field of Human–Computer Interaction in Medicine and Health Care (HCI4MED), which was our annual topic in 2007, technological performance also increases exponentially in the area of education and work. Learners, teachers and knowledge workers are ubiquitously confronted with new technologies, which are available at constantly lower costs. However, it is obvious that within our e-Society the knowledge acquired at schools and universities – while being an absolutely necessary basis for learning – may prove insufficient to last a whole life time. Working and learning can be viewed as parallel processes, with the result that li- long learning (LLL) must be considered as more than just a catch phrase within our society, it is an undisputed necessity. Today, we are facing a tremendous increase in educational technologies of all kinds and, although the influence of these new te- nologies is enormous, we must never forget that learning is both a basic cognitive and a social process – and cannot be replaced by technology.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)