Esg Focused Branded Content Strategies Creating Sustainable Brand Value
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Esg Focused Branded Content Strategies Creating Sustainable Brand Value
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Author : Reginaldo Osnildo
language : en
Publisher: Reginaldo Osnildo
Release Date :
Esg Focused Branded Content Strategies Creating Sustainable Brand Value written by Reginaldo Osnildo and has been published by Reginaldo Osnildo this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Welcome to “ESG-Focused Branded Content Strategies: Creating Sustainable Brand Value” , a guide designed for those seeking to align the construction of a solid and relevant brand with the principles of sustainability, social responsibility and ethical governance. This book was created to provide you with a practical and updated approach capable of transforming your marketing strategy into a powerful force to positively impact the world while adding value to your brand. We live in an era in which the expectations of consumers, investors, and society as a whole have changed radically. More than quality products or services, people want to know what brands stand for, how they act, and what impact they have on the planet. Integrating ESG (Environmental, Social, and Governance) principles into content marketing is no longer a differentiator—it’s a necessity. However, transforming this need into practical action can seem like a complex challenge. This is where this book comes in to help you. Throughout these pages, you will find clear guidance and proven strategies for integrating sustainable and ethical practices into your marketing efforts, authentically and effectively. This book is not just a theoretical read. My goal is to facilitate your journey by providing insights that you can immediately apply to your reality. Each chapter is structured so that you can learn, reflect and, most importantly, act. What will you find in this book? Get ready for an immersion into concepts, techniques, and examples that connect ESG to branded content in innovative ways. In the first chapter, I will explain why ESG has become indispensable to the success of any modern marketing strategy. Then, we will move on to the fundamentals of ESG, showing how these three pillars can be translated into the context of brands. Throughout the book, we will explore topics such as: Planning and creating authentic narratives that reinforce ESG values; Engagement strategies with customers, investors and communities; Tools to measure the impact of your sustainable marketing initiatives; Inspiring success stories of brands that transformed ESG into a competitive advantage. What's more, this book will provide insights into how you can use data, storytelling and digital innovations to highlight your brand's commitment to the future of the planet and society. Why is this book different? I set out to write this material with the aim of summarizing the most relevant information about ESG in the world of content marketing. I don’t just want to inform you, but to offer a practical manual that will save you time and facilitate your decision-making. Here, you will find direct, up-to-date content written to meet the demands of marketing professionals, content strategists and business leaders who, like you, are committed to a more sustainable future. By the end of this book, you will have not only knowledge, but a clear plan to transform your marketing into a powerful tool for positive impact. Each chapter is designed to complement the previous one, creating a fluid and engaging journey. As you complete a topic, you will be naturally led to the next, delving even deeper into the world of ESG. Now, I invite you to start this journey with me. Let’s explore together how ESG can transform your content strategies, your brand, and the world around us. The first step starts now – and I promise you won’t regret it. Yours sincerely Reginaldo Osnildo
Brand Fusion
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Author : Terry Smith
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-07-05
Brand Fusion written by Terry Smith and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-05 with Business & Economics categories.
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Proceedings Of The International Conference On Business Economics Social Sciences And Humanities Economics Business And Management Track Icobest Ebm 2024
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Author : Lia Warlina
language : en
Publisher: Springer Nature
Release Date : 2024-07-26
Proceedings Of The International Conference On Business Economics Social Sciences And Humanities Economics Business And Management Track Icobest Ebm 2024 written by Lia Warlina and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-26 with Business & Economics categories.
This is an open access book. The International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST) is hosted annually by Universitas Komputer Indonesia (UNIKOM). ICOBEST aims to facilitate the exchange of knowledge and experiences among academia, researchers, and scholars, fostering optimism and revitalization within the scientific framework. ICOBEST provides a unique opportunity for participants to network, share ideas, and present their research findings to an international audience. Encouraging discussions on the latest innovations, emerging trends, and practical challenges in business, economics, social sciences, and humanities. This year, UNIKOM will held the conference in hybrid format, which means interested authors can participate in this conference either in-person or through online means.
Esg Frameworks For Sustainable Business Practices
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Author : Ajithakumari Vijayappan Nair, Biju
language : en
Publisher: IGI Global
Release Date : 2024-08-14
Esg Frameworks For Sustainable Business Practices written by Ajithakumari Vijayappan Nair, Biju and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-14 with Business & Economics categories.
As businesses worldwide strive to embrace sustainability in their operations, they often need help with a significant challenge: the inadequacy of traditional Corporate Social Responsibility (CSR) practices in meeting modern sustainability needs. Despite increasing regulatory pressure and societal expectations, many organizations need help implementing effective Environmental, Social, and Governance (ESG) strategies aligning with their core business goals. This gap between intent and implementation highlights the urgent need for a comprehensive and practical guide to navigating the complexities of sustainable business practices. ESG Frameworks for Sustainable Business Practices solve this pressing challenge by offering a systematic and insightful analysis of global ESG frameworks. Synthesizing current research and industry best practices provides a clear roadmap for organizations looking to integrate sustainability into their core strategies. Through an in-depth exploration of topics such as ESG disclosure, sustainable investments, and the role of regulations in ESG practices, this book equips readers with the knowledge and tools needed to drive meaningful change within their organizations.
Enterprise Innovation Driven By Design Thinking And Artistic Interventions Under Esg Management Strategies
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Author : Jing LIU
language : en
Publisher: Springer Nature
Release Date : 2024-09-11
Enterprise Innovation Driven By Design Thinking And Artistic Interventions Under Esg Management Strategies written by Jing LIU and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-11 with Business & Economics categories.
This study examines the management strategies of representative companies in each country to gain insight into the value of ESG management strategies for corporate innovation and how design thinking and artistic interventions can foster creativity both internally and externally to drive corporate innovation. It compares the current state of design and/or art-driven innovation strategies in Korean and Chinese companies under ESG frameworks, and then discusses the challenges of corporate innovation in these countries. Based on the results of the comparison, the study suggests the future of corporate innovation in China.
The 15th International Conference Interdisciplinarity In Engineering
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Author : Liviu Moldovan
language : en
Publisher: Springer Nature
Release Date : 2022-02-02
The 15th International Conference Interdisciplinarity In Engineering written by Liviu Moldovan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-02 with Technology & Engineering categories.
This book contains research papers that were accepted for presentation at the 15th International Conference on Interdisciplinarity in Engineering—INTER-ENG 2021, which was held on October 7–8, 2021, in the city of Târgu Mureș, Romania. The general scope of the conference “Innovative aspects of Industry 4.0 concepts aimed at consolidating the digital future of manufacturing in companies” is proposing a new approach related to the development of a new generation of smart factories grounded on the manufacturing and assembly process digitalization. It is related to advance manufacturing technology, lean manufacturing, sustainable manufacturing, additive manufacturing, and manufacturing tools and equipment. It is a leading international professional and scientific forum of great interest for engineers and scientists who can read in this book research works contributions and recent developments as well as current practices in advanced fields of engineering.
The End Of Accounting And The Path Forward For Investors And Managers
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Author : Baruch Lev
language : en
Publisher: John Wiley & Sons
Release Date : 2016-06-02
The End Of Accounting And The Path Forward For Investors And Managers written by Baruch Lev and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-02 with Business & Economics categories.
An innovative new valuation framework with truly useful economic indicators The End of Accounting and the Path Forward for Investors and Managers shows how the ubiquitous financial reports have become useless in capital market decisions and lays out an actionable alternative. Based on a comprehensive, large-sample empirical analysis, this book reports financial documents' continuous deterioration in relevance to investors' decisions. An enlightening discussion details the reasons why accounting is losing relevance in today's market, backed by numerous examples with real-world impact. Beyond simply identifying the problem, this report offers a solution—the Value Creation Report—and demonstrates its utility in key industries. New indicators focus on strategy and execution to identify and evaluate a company's true value-creating resources for a more up-to-date approach to critical investment decision-making. While entire industries have come to rely on financial reports for vital information, these documents are flawed and insufficient when it comes to the way investors and lenders work in the current economic climate. This book demonstrates an alternative, giving you a new framework for more informed decision making. Discover a new, comprehensive system of economic indicators Focus on strategic, value-creating resources in company valuation Learn how traditional financial documents are quickly losing their utility Find a path forward with actionable, up-to-date information Major corporate decisions, such as restructuring and M&A, are predicated on financial indicators of profitability and asset/liabilities values. These documents move mountains, so what happens if they're based on faulty indicators that fail to show the true value of the company? The End of Accounting and the Path Forward for Investors and Managers shows you the reality and offers a new blueprint for more accurate valuation.
Applying Interdisciplinarity To Globalization Management Marketing And Accountancy Science
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Author : Pavlát, Vladislav
language : en
Publisher: IGI Global
Release Date : 2023-10-16
Applying Interdisciplinarity To Globalization Management Marketing And Accountancy Science written by Pavlát, Vladislav and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-16 with Political Science categories.
With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.
Social And Sustainability Marketing
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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26
Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Implementing Environmental Social And Governance Esg Principles For Sustainable Businesses
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Author : Tracy Dathe
language : en
Publisher: Springer Nature
Release Date : 2024-03-19
Implementing Environmental Social And Governance Esg Principles For Sustainable Businesses written by Tracy Dathe and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-19 with Business & Economics categories.
The concept of environmental, social and governance (ESG) is rapidly emerging as the new global industry standard and an important benchmarking tool for socially responsible investments. Major corporations seek the expertise of specialized consultants to develop and implement tailored ESG framework for their businesses. This book offers a guide to ESG and its practical applications. Beyond introducing the structured procedures of the most common ESG approaches, it delves into the comprehensive impact on the value chain, providing practical insights. The text explores the latest trends in various business sectors, offering insights into their ESG practices. Closing with a forward-looking perspective, the book anticipates future developments such as climate change management and ESG certifications, while also addressing potential pitfalls encapsulated by the term “greenwashing”. Written by authors with a solid background in teaching and research, the book establishes a robust theoretical foundation. The inclusion of numerous practical examples and country-specific recommendations enhances this book’s applicability and makes it an invaluable resource to those navigating the complexities of ESG.