Essence Of International Business
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The Essence Of International Marketing
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Author : Stanley J. Paliwoda
language : en
Publisher:
Release Date : 1994
The Essence Of International Marketing written by Stanley J. Paliwoda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing. The book is based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents. A chapter is given to each. It leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking. "The Essence of International Marketing" discusses not whether one should enter foreign markets, but when and on what terms. The necessity of international marketing is also discussed in the context of wanting to be globally competitive. Other areas covered include analysis of the main isssues, assessing the likelihood of change, implications that change will bring and how to respond to it. Each chapter ends with a checklist summarizing information provided and questions that need to be answered.
Essence Of International Business
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Author : James H. Taggart
language : en
Publisher:
Release Date : 1996
Essence Of International Business written by James H. Taggart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with International economic relations categories.
Absolute Essentials Of International Business
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Author : Alan Sitkin
language : en
Publisher: Routledge
Release Date : 2020-09-24
Absolute Essentials Of International Business written by Alan Sitkin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with Business & Economics categories.
As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.
The Essence Of International Marketing
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Author : Paliwoda Stanley J
language : en
Publisher:
Release Date : 1995
The Essence Of International Marketing written by Paliwoda Stanley J and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Essentials Of International Business
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Author : Brian Satterlee
language : en
Publisher:
Release Date : 2006-01-01
Essentials Of International Business written by Brian Satterlee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with categories.
International Business
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Author : Donald A. Ball
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1990
International Business written by Donald A. Ball and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with International business enterprises categories.
Written for the first course in international business taken either at the undergraduate level or in an MBA pro- gram. Begin by describing the nature of international business and the three environments in which an international businessperson works.
The Essence Of International Business
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Author : James H. Taggart
language : en
Publisher: FT Prenticehall
Release Date : 1993
The Essence Of International Business written by James H. Taggart and has been published by FT Prenticehall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with International business categories.
A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.
Transition And Opportunity
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Author : Huiyao Wang
language : en
Publisher: Springer Nature
Release Date : 2022
Transition And Opportunity written by Huiyao Wang and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Asia categories.
This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing economic, technological, and environmental issues of our day, leading figures in MNCs and chambers of commerce are well placed to share insights that could potentially contribute to policymaking and development strategies so that everyone can “make the most” of China’s future. This collection of essay aims to share these invaluable insights with a wider audience, offering balanced and diverse perspectives from companies and advocacy groups working on a range of issues related to China’s domestic development, international economic cooperation, and China-US competition. These insights are useful not only for the wider business community, but also for academics, policymakers, students, and anyone trying to deepen their understanding of this exciting period of “transition and opportunity,” and make the most of China’s bright future. .
The Essence Of International Management
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Author : Andrey Medvedev
language : en
Publisher: Walnut Publication
Release Date : 2021-09
The Essence Of International Management written by Andrey Medvedev and has been published by Walnut Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09 with categories.
Why, when, where and how to internationalise are core questions for leaders, managers and their organisations today. This book provides a unique overview of the true essence of international management. As opposed to a conventional product-related country-oriented approach to the international business area, this book intends to follow modern trends in international management with a greater focus on internationalisation of firm's earnings and costs. The total economic result of international business transactions in the firm takes account of all cross-border inflow and outflow of cash. Modern firms participate in industrial value chains that tend to cross national borders intensively. The firm's value chain activity exercised in a certain country serves as an appropriate unit of analysis in multinational firms' decision-making. The combination of such analytical units as firm, industry with its value chain, country and modes of foreign and cross-border operations is at the heart of the book's structure. Based on decades of delivering award-winning executive education seminars and projects in numerous countries, the authors address key questions in order to perpetuate an organisation's as well as an individual's success in international activities. Numerous case studies from a variety of firms, industries and countries help illustrate options and choices.
Global Business
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Author : Mark Casson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-09-06
Global Business written by Mark Casson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-06 with Business & Economics categories.
This fascinating book examines international business and multinational enterprise as part of a bigger picture, considering the importance of two main components: space and time. Summarising the past five years, Mark Casson reviews the changing role of multinational enterprises within the global economy and how leading firms have generated profitability and growth not only from innovations in technology and marketing, but also by exploiting legal loopholes in tax and regulatory systems.