Essential Law For Public Relations
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Essential Law For Public Relations
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Author : Laura Peek
language : en
Publisher:
Release Date : 2015-03-03
Essential Law For Public Relations written by Laura Peek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Public relations and law categories.
Essential Law for Public Relations sets out the areas of law that are relevant to the PR sector in the UK, showing practitioners how to apply the law in their work to ensure the best outcomes for their clients. The book focuses on three key areas: --the protection of the reputations of individuals or organizations (covering defamation, privacy, confidentiality and multi-jurisdictional digital reputation management, as well as editorial guidelines from the PCC, Ofcom and the BBC) --the promotion of their clients (committing defamation, copyright laws, codes of practice, etc) --PR issues in specific market sectors (eg, pharmaceuticals, finance, lobbying and telecommunications) With the impact of the Leveson Inquiry, the new Defamation Bill, developments in privacy law and the expanding field of digital reputation management, Essential Law for Public Relations offers a clear and practical guide to the legal issues facing those in the British PR sector, using case studies and interviews to illustrate the complex nature of media storms and how to navigate and survive them.
Essential Law For Marketers
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Author : Ardi Kolah
language : en
Publisher: Routledge
Release Date : 2012-06-25
Essential Law For Marketers written by Ardi Kolah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Business & Economics categories.
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Advertising And Public Relations Law
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Author : Carmen Maye
language : en
Publisher: Routledge
Release Date : 2019-06-25
Advertising And Public Relations Law written by Carmen Maye and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-25 with Business & Economics categories.
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Legal And Ethical Considerations For Public Relations
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Author : Karla K. Gower
language : en
Publisher: Waveland Press
Release Date : 2017-12-08
Legal And Ethical Considerations For Public Relations written by Karla K. Gower and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-08 with Business & Economics categories.
Public relations frequently reflects the conscience of an organization. Public relations professionals must ask the right questions when advising organizations on the best ways to protect themselves from damage or liability. A better understanding of ethics helps formulate those questions and educate management on the ethical consequences of corporate action. Karla Gower has updated Legal and Ethical Considerations for Public Relations to reflect recent case law and the prevalence of social media in our lives and in public relations practice. She considers ethical standards, the development of First Amendment law, corporate and commercial speech, lobbying, protecting creative property, and other specific areas of the law. In addition, Gower highlights important cases and breaks down how their decisions have impacted current law. Readers will learn to collaboratively resolve corporate crises not just in the classroom, but throughout their professional careers.
Mcnae S Essential Law For Journalists And Essential Public Affairs For Journalists Pack
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Author : Senior Lecturer Mark Hanna
language : en
Publisher:
Release Date : 2015-07-15
Mcnae S Essential Law For Journalists And Essential Public Affairs For Journalists Pack written by Senior Lecturer Mark Hanna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-15 with categories.
These two essential texts have been packaged together to offer great value for journalism students and practitioners. Essential Public Affairs for Journalists is an invaluable guide for journalism students and those already in the industry. It offers comprehensive and engaging coverage of the workings of both central and local government, and provides all the information necessary to cover public affairs with confidence. 60 years since the first edition, McNae's Essential Law for Journalists remains the definitive media law guide for journalists and students alike. The only media law text endorsed by the NCTJ, this text offers unrivalled practical guidance on a wide range of reporting situations - a vital tool throughout your journalism career.
Law For Advertising Broadcasting Journalism And Public Relations
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Author : Michael G. Parkinson
language : en
Publisher: Routledge
Release Date : 2013-03-07
Law For Advertising Broadcasting Journalism And Public Relations written by Michael G. Parkinson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Mcnae S Essential Law For Journalists And Essential Public Affairs For Journalists Pack
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Author : Mark Hanna
language : en
Publisher:
Release Date : 2016-10-12
Mcnae S Essential Law For Journalists And Essential Public Affairs For Journalists Pack written by Mark Hanna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-12 with categories.
Published in partnership with the NCTJ, these two essential texts have been packaged together to offer great value for journalism students and those already working in the industry. Essential Public Affairs for Journalists offers comprehensive and engaging coverage of the workings of both central and local government, and provides all the information necessary to cover public affairs with confidence. McNae's Essential Law for Journalists remains the definitive media law guide for journalists and students alike. This text offers unrivalled practical guidance on a wide range of reporting situations - a vital tool throughout your journalism career.
Mcnae S Essential Law For Journalists Essential Public Affairs For Journalists Pack
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Author : Senior Lecturer Mark Hanna
language : en
Publisher:
Release Date : 2014-12
Mcnae S Essential Law For Journalists Essential Public Affairs For Journalists Pack written by Senior Lecturer Mark Hanna and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12 with categories.
These two essential texts have been packaged together to offer great value for journalism students and practitioners. 60 years since the first edition, McNae's Essential Law for Journalists remains the definitive media law guide for journalists and students alike. The only media law text endorsed by the NCTJ, this text offers unrivalled practical guidance on a wide range of reporting situations - a vital tool throughout your journalism career. Essential Public Affairs for Journalists is an invaluable guide for journalism students and those already in the industry. It offers comprehensive and engaging coverage of the workings of both central and local government, and provides all the information necessary to cover public affairs with confidence.
Public Relations Writing The Essentials Of Style And Format
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Author : Thomas Bivins
language : en
Publisher: McGraw-Hill Education
Release Date : 2010-03-02
Public Relations Writing The Essentials Of Style And Format written by Thomas Bivins and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-02 with Business & Economics categories.
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Limited
Release Date : 1999
Public Relations written by Philip Henslowe and has been published by Kogan Page Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Public relations categories.
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.