Essentials Of Public Relations
DOWNLOAD
Download Essentials Of Public Relations PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Essentials Of Public Relations book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Essentials Of Public Relations
DOWNLOAD
Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2001
Essentials Of Public Relations written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.
The Essentials Of Public Relations
DOWNLOAD
Author : Sam Black
language : en
Publisher:
Release Date : 1993
The Essentials Of Public Relations written by Sam Black and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
This study explores the theory, techniques and skills that combine to result in professional public relations.
Absolute Essentials Of Public Relations
DOWNLOAD
Author : Danny Moss
language : en
Publisher: Taylor & Francis
Release Date : 2024-10-02
Absolute Essentials Of Public Relations written by Danny Moss and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-02 with Business & Economics categories.
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work. Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice. Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.
Handbook For Public Relations Writing
DOWNLOAD
Author : Thomas Harvey Bivins
language : en
Publisher: N T C Business Books
Release Date : 1995
Handbook For Public Relations Writing written by Thomas Harvey Bivins and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Business Essentials For Strategic Communicators
DOWNLOAD
Author : M. Ragas
language : en
Publisher: Springer
Release Date : 2014-12-17
Business Essentials For Strategic Communicators written by M. Ragas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17 with Computers categories.
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Essentials Of Corporate Communication
DOWNLOAD
Author : Cees B.M. Van Riel
language : en
Publisher: Routledge
Release Date : 2007-08-07
Essentials Of Corporate Communication written by Cees B.M. Van Riel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-07 with Business & Economics categories.
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Public Relations Writing
DOWNLOAD
Author : Thomas Harvey Bivins
language : la
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1999
Public Relations Writing written by Thomas Harvey Bivins and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
The Public Relations Handbook
DOWNLOAD
Author : Alison Theaker
language : en
Publisher: Routledge
Release Date : 2004-08-02
The Public Relations Handbook written by Alison Theaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-02 with Business & Economics categories.
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Public Relations Writing
DOWNLOAD
Author : Thomas Bivins
language : en
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Release Date : 2004-07
Public Relations Writing written by Thomas Bivins and has been published by McGraw-Hill Humanities/Social Sciences/Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07 with Public relations categories.
The essential skills for developing & writing public relations materials are laid out in this book, which covers news releases, backgrounders, newsletter & magazine articles, brochures, print advertising copy, & broadcast scripts.
How Come No One Knows About Us
DOWNLOAD
Author : Robert Deigh
language : en
Publisher: Academic Learning Company LLC
Release Date : 2008
How Come No One Knows About Us written by Robert Deigh and has been published by Academic Learning Company LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.