Estimating Consumer Willingness To Pay A Price Premium For Alaska Secondary Wood Products
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Estimating Consumer Willingness To Pay A Price Premium For Alaska Secondary Wood Products
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Author : Geoffrey H. Donovan
language : en
Publisher:
Release Date : 2003
Estimating Consumer Willingness To Pay A Price Premium For Alaska Secondary Wood Products written by Geoffrey H. Donovan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Contingent valuation categories.
Dichotomous choice contingent valuation survey techniques were used to estimate mean willingness to pay (WTP) a price premium for made-in-Alaska secondary wood products. Respondents were asked to compare two superficially identical end tables, one made in China and one made in Alaska. The surveys were administered at home shows in Anchorage, Fairbanks, and Sitka in March and April 2002. Results indicated that, on average, respondents were willing to pay an additional $82 for the Alaskamade table, above a base price of $50. The 95 percent confidence bounds on this estimate of mean WTP are $68.10 and $96.10. Survey design and sample demographics are discussed as possible upward biases on the mean WTP for the Alaskamade table. Despite these possible biases, we concluded that place of manufacture is a significant competitive advantage for Alaska secondary wood product manufacturers marketing their products in Alaska.
Estimating Consumer Willingness To Pay A Price Premium For Alaska Secondary Wood Products
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FREE 30 Days
Author : Geoffrey H. Donovan
language : en
Publisher:
Release Date : 2003
Estimating Consumer Willingness To Pay A Price Premium For Alaska Secondary Wood Products written by Geoffrey H. Donovan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer behavior categories.
Dichotomous choice contingent valuation survey techniques were used to estimate mean willingness to pay (WTP) a price premium for made-in-Alaska secondary wood products. Respondents were asked to compare two superficially identical end tables, one made in China and one made in Alaska. The surveys were administered at home shows in Anchorage, Fairbanks, and Sitka in March and April 2002. Results indicated that, on average, respondents were willing to pay an additional $82 for the Alaskamade table, above a base price of $50. The 95 percent confidence bounds on this estimate of mean WTP are $68.10 and $96.10. Survey design and sample demographics are discussed as possible upward biases on the mean WTP for the Alaskamade table. Despite these possible biases, we concluded that place of manufacture is a significant competitive advantage for Alaska secondary wood product manufacturers marketing their products in Alaska.
Research Paper Pnw
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Author :
language : en
Publisher:
Release Date : 1978
Research Paper Pnw written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Forests and forestry categories.
Rediscovering The Essentiality Of Marketing
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Author : Luca Petruzzellis
language : en
Publisher: Springer
Release Date : 2016-06-27
Rediscovering The Essentiality Of Marketing written by Luca Petruzzellis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-27 with Business & Economics categories.
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Contemporary Wood Utilization Research Needs In The Western United States
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Author :
language : en
Publisher:
Release Date : 2004
Contemporary Wood Utilization Research Needs In The Western United States written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Forest management categories.
General Technical Report Pnw Gtr
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Author :
language : en
Publisher:
Release Date : 2004
General Technical Report Pnw Gtr written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Forests and forestry categories.
New Frontiers In Environmental And Social Labeling
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Author : Ulrike Grote
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-02-17
New Frontiers In Environmental And Social Labeling written by Ulrike Grote and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-17 with Business & Economics categories.
This volume provides an in depth look at labeling and its relation to the governance of global trade. The book aims at bridging the research gaps related to the link between consumers’ perception of a label with their willingness to pay, the impact and the limitations of labeling in the event of food safety hazards, and the trade and development dimensions of labeling. As such, this volume opens a new frontier on issues related to the economics of labeling.
Environment Information And Consumer Behaviour
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Author : Signe Krarup
language : en
Publisher: Edward Elgar Publishing
Release Date : 2005-01-01
Environment Information And Consumer Behaviour written by Signe Krarup and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Over the past decade there has been growing interest in the role of information in the promotion of environmentally friendly behaviour. This book examines how and why the provision of such information can affect individual decisions concerning buying or consuming a product or valuing a policy. The information can take the form of a product label or a statement in a survey questionnaire, and the decision can be what product to buy, what food to eat or how to answer a contingent valuation question. The chapters in this volume carefully explore the explanations for consumer behaviour in different scenarios where information is provided about the 'public' implications of individual decisions. The first set of chapters examines the prospects for eco-labelling as a tool of environmental policy from a variety of different perspectives. They also look at how this form of information provision compares with more familiar policy instruments in achieving efficiency goals. In the second and third sections the focus is on environmental and food labelling, in which a combination of private and public motives for purchase decisions is found. Finally, the role of information in contingent valuation surveys is considered, in particular the impact of information and time in altering stated value responses.
Wood And Fiber Science
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Author :
language : en
Publisher:
Release Date : 1983
Wood And Fiber Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Fibers categories.
Wood And Coal Cofiring In Interior Alaska
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Author : David L. Nicholls
language : en
Publisher:
Release Date : 2006
Wood And Coal Cofiring In Interior Alaska written by David L. Nicholls and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Coal-fired power plants categories.