Estrat Gias Criativas Da Publicidade Consumo E Narrativa Publicit Ria
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Estrat Gias Criativas Da Publicidade
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Author : João Anzanello Carrascoza
language : pt-BR
Publisher:
Release Date : 2015
Estrat Gias Criativas Da Publicidade written by João Anzanello Carrascoza and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Advertising categories.
Marketing
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Author : Rosalind Masterson
language : en
Publisher: SAGE
Release Date : 2014-03-25
Marketing written by Rosalind Masterson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-25 with Business & Economics categories.
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Young People Sex And The Media
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Author : D. Buckingham
language : en
Publisher: Springer
Release Date : 2003-12-05
Young People Sex And The Media written by D. Buckingham and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-05 with Social Science categories.
Are children today growing up too soon? How do they - and their parents - feel about media portrayals of sex and personal relationships? Are the media a corrupting influence, or a potentially positive and useful resource for young people? Drawing on an extensive research project, which investigated children's interpretations of sexual content in films, TV and print media, this book considers how young people (aged 9-17) use such material to understand their experiences and build their identities, and how they and their parents respond to public concerns about these issues. The book offers a clearly written and entertaining insight into children's and parents' perspectives on these difficult issues - perspectives that are often ignored or trivialised in public debate.
Marketing Estrat Gico Para A Rea Da Sa De
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Author : PHILIP KOTLER
language : pt
Publisher: Bookman
Release Date :
Marketing Estrat Gico Para A Rea Da Sa De written by PHILIP KOTLER and has been published by Bookman this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Os autores enfrentam os problemas da atenção à saúde e identificam novas oportunidades, baseadas em uma visão voltada ao consumidor. Texto concebido para transmitir competências de marketing a todos os fornecedores de produtos e serviços voltados para a saúde.
Getting Started With Transmedia Storytelling
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Author : Robert Pratten
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015
Getting Started With Transmedia Storytelling written by Robert Pratten and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Authorship categories.
This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
Advertising In Brazil
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Author : J. Winsor Inves
language : en
Publisher:
Release Date : 1937
Advertising In Brazil written by J. Winsor Inves and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1937 with Advertising categories.
The 20 Ps Of Marketing
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Author : David Pearson
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03
The 20 Ps Of Marketing written by David Pearson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.
Fashion Marketing
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Author : Tony Hines
language : en
Publisher: Routledge
Release Date : 2007-02-07
Fashion Marketing written by Tony Hines and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-07 with Business & Economics categories.
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Dynamic Identities
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Author : Irene van Nes
language : en
Publisher: BIS Publishers
Release Date : 2013-12-31
Dynamic Identities written by Irene van Nes and has been published by BIS Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-31 with Design categories.
How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.