Advertising In Brazil
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Advertising In Brazil
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Author : J. Winsor Inves
language : en
Publisher:
Release Date : 1937
Advertising In Brazil written by J. Winsor Inves and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1937 with Advertising categories.
Advertising And Consumption
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Author : Everardo Rocha
language : en
Publisher: Routledge
Release Date : 2021-11-22
Advertising And Consumption written by Everardo Rocha and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-22 with Social Science categories.
This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializes culture and creates relations between people and goods. The book presents advertising as a mode of magical thinking that mediates the passage from the machine-driven sphere of production to the humanized sphere of consumption, converting meaningless impersonal things into goods that have name, origin, identity and purpose. It will be of interest to anthropologists, sociologists and others working on advertising, marketing, communications, and consumer research.
Globalisation And Advertising In Emerging Economies
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Author : Lynne Ciochetto
language : en
Publisher: Routledge
Release Date : 2013-10-11
Globalisation And Advertising In Emerging Economies written by Lynne Ciochetto and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-11 with Political Science categories.
Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.
Normal People Do Not Work In Advertising
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Author : Jens Olesen
language : en
Publisher:
Release Date : 1998
Normal People Do Not Work In Advertising written by Jens Olesen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
Brazilian Mobilities
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Author : Maria Alice De Faria Nogueira
language : en
Publisher: Routledge
Release Date : 2020-02-17
Brazilian Mobilities written by Maria Alice De Faria Nogueira and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-17 with Social Science categories.
Brazilian Mobilities presents an overview of the diversity of mobility studies developed in Brazil. It builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging countries from the Global South. Addressing such different areas as tourism, urbanization, media studies, social inequalities, marketing and mega-events, transport and technology, among others, the contributors use the new mobilities paradigm, or NMP (Sheller & Urry, 2006) as a starting point to reflect about the social changes experienced in the country and they also engage with newer literature on mobilities, including work done by Brazilian and Latin-American authors depending on the subject of each individual chapter. Illustrating to scholars the uniqueness and complexity of the Brazilian social-political and economic context, the book was organized in order to be a representative sample of the studies carried out in Brazil, as well as to contribute to other academic investigations on (im)mobilities and different social realities in emerging countries.
Humor Eroticism In Advertising
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Author : Maria Cristina da Silva Martins
language : en
Publisher:
Release Date : 1995
Humor Eroticism In Advertising written by Maria Cristina da Silva Martins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Literary Criticism categories.
Coffee Consumption And Industry Strategies In Brazil
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Author : Luciana Florêncio de Almeida
language : en
Publisher: Woodhead Publishing
Release Date : 2019-09-13
Coffee Consumption And Industry Strategies In Brazil written by Luciana Florêncio de Almeida and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-13 with Business & Economics categories.
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. Presents strategies for transforming coffee consumption, production and retailing Addresses market outlook, factors and trends Outlines coffee industry strategies through business cases that highlight innovative practices Discuss and present the certification role in the coffee producing strategy and retailing The coffee waves and the specialty coffee impact in the consumption and at the retail level Studies the role of retail and the consumer Includes questions and exercises based on case studies and concepts
Export Advertising Practice
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Author : Carl Frederick Propson
language : en
Publisher:
Release Date : 1923
Export Advertising Practice written by Carl Frederick Propson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1923 with Advertising categories.
Branding Brazil
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Author : Leslie L. Marsh
language : en
Publisher:
Release Date : 2021
Branding Brazil written by Leslie L. Marsh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with SOCIAL SCIENCE categories.
Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding-promising progress, cultivating buy-in, and resolving contradictions-are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
Advertising For Trade In Latin America
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Author : William Edmund Aughinbaugh
language : en
Publisher:
Release Date : 1922
Advertising For Trade In Latin America written by William Edmund Aughinbaugh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1922 with Advertising categories.