Normal People Do Not Work In Advertising
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Normal People Do Not Work In Advertising
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Author : Jens Olesen
language : en
Publisher:
Release Date : 1998
Normal People Do Not Work In Advertising written by Jens Olesen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Advertising categories.
The Un Common Sense Of Advertising
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Author : Sanjay Tiwari
language : en
Publisher: SAGE
Release Date : 2003-06-15
The Un Common Sense Of Advertising written by Sanjay Tiwari and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-15 with Business & Economics categories.
This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.
How Advertising Works
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Author : John Philip Jones
language : en
Publisher: SAGE Publications
Release Date : 1998-06-10
How Advertising Works written by John Philip Jones and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-10 with Business & Economics categories.
John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising processùclients, media, and agenciesùare fully represented in How Advertising Works. Chapter authors reflect a global mix of academic and professional backgrounds and include Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles. The result is a single "knowledge bank" of theory and practice for advertising students and professionals. Future handbooks, also edited by John Philip Jones, will address key topics of advertising agency operation, brand building, and multinational advertising. How Advertising Works will be of interest to students and professionals in advertising, marketing, and communication
Narcissistic Behavior In The Postmodern Era
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Author : Rudolph Hall
language : en
Publisher: Xlibris Corporation
Release Date : 2011-06-30
Narcissistic Behavior In The Postmodern Era written by Rudolph Hall and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-30 with Psychology categories.
“Narcissistic behavior is one of the most prevalent disorders that is often admired and misunderstood in our society today,” author Rudolph Hall writes in his new book, Narcissistic Behavior in the Postmodern Era: The Study of Neuropsychology. The Diagnostic and Statistical Manual of Mental Disorders defines narcissistic personality disorder as an inflated sense of self-importance and need for constant attention. This book is designed to help people observe narcissistic behavior and to be aware of their own emotional behaviors as they struggle for survival and achieve favorable interaction with people of other cultures that are motivated by Western values. It is essential to identify narcissistic personality disorder and its trait in order to maintain homeostasis in our physical and mental processes. It is important to get help and identify the behaviors appropriately in order to avoid self-inflicted emotional disorders that inhibit personal achievement and limit a successful fulfilling existence throughout ones’ lifetime. Using the Biopsychosocial approach to understanding human behavior, Hall initiates a new perspective into the psychology of everyday life that is more reliable. Narcissistic Behavior in the Postmodern Era: The Study of Neuropsychology also aims to make psychology meaningful and relevant for introductory level students.
Working Relationally With Girls
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Author : Marie Hoskins
language : en
Publisher: Routledge
Release Date : 2012-12-06
Working Relationally With Girls written by Marie Hoskins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Family & Relationships categories.
Discover how girls develop a sense of self as they struggle to make sense of complex and complicated times Working Relationally with Girls: Complex Lives, Complex Identities examines the experience of being a girl in today’s society and the difficulties social work practitioners face in developing a universal theory that represents that experience. This unique book analyzes how—and why—gender is still a complicated barrier for most girls, despite living in “post-feminist” times. Working from a variety of orientations, the book offers practical suggestions on how to help girls deal with interpersonal tensions, interpersonal conflicts, relational dilemmas, and the difficulties that stem from rules and norms of what is still a male-dominated society. Human service practitioners, regardless of their fields, face an everyday struggle to understand how adolescent girls construct identities in relation to the culture in which they live. The contributors to Working Relationally with Girls call on a range of disciplines, including child and youth care, cultural studies, feminist theory, counseling, and social psychology, to examine how girls interpret cultural expectations to develop a sense of self under complex conditions. This unique book addresses the subtle—and not-so-subtle—practices (symbols, metaphors, images, scripts, rules, norms, and narratives) that shape girls’ lives, providing the tools to build a basic framework that will help you understand how girls are alike—and how they’re different. Working Relationally with Girls examines: how mothers and daughters perceive general differences regarding sexual experiences in adolescence how girls’ health issues are constructed within the context of their dating relationships what do mothers and daughters want to know about each other’s sexuality the difficulty girls have in articulating their needs and desires in romantic relationships how many girls deal with what they see as an impossible choice—compromising their sense of self to maintain a relationship or compromising the relationship to maintain their sense of self how the dynamics of a dating relationship can affect a girl’s development and health the influence of media on constructing an identity how minorities form an identity when dealing with exclusion and belonging in a predominately white community using theater to examine the experience of identity formation and much more! Working Relationally with Girls is an essential guide to understanding how girls make sense of the world and how their decisions affect their gender and identity development. Social workers, health care professionals, child and youth care practitioners, and counselors will find this rich combination of theory and practice invaluable as an everyday resource.
We Are All Weird
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Author : Seth Godin
language : en
Publisher: Penguin
Release Date : 2015-09-15
We Are All Weird written by Seth Godin and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
Taboo In Advertising
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Author : Elsa Simões Lucas Freitas
language : en
Publisher: John Benjamins Publishing
Release Date : 2008-07-09
Taboo In Advertising written by Elsa Simões Lucas Freitas and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-09 with Language Arts & Disciplines categories.
Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
America Behind The Color Line
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Author : Henry Louis Gates Jr.
language : en
Publisher: Hachette UK
Release Date : 2007-10-15
America Behind The Color Line written by Henry Louis Gates Jr. and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-15 with Social Science categories.
The readable companion, in the oral-history tradition of Studs Terkel, to the PBS documentary series, peeking behind the veil "that still, far too often, separates black America from white." Renowned scholar and New York Times bestselling author Gates delivers a stirring and authoritative companion to the major new PBS documentary America Behind the Color Line. The book includes thought-provoking essays from Colin Powell, Morgan Freeman, Russell Simmons, Vernon Jordan, Alicia Keys, Bernie Mac, and Quincy Jones.
Marketing Idea
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Author : Damrong Pinkoon
language : en
Publisher: Damrong Pinkoon
Release Date :
Marketing Idea written by Damrong Pinkoon and has been published by Damrong Pinkoon this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Marketing Idea is a book with lots of marketing ideas. Because marketing strategies can be different, it all depends on the products and the timing. This book will give you the full walk through on every marketing circumstance that might occur.
How To Build Your Own Fitness Boot Camp
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Author : Jesse Stoddard
language : en
Publisher: Action Health
Release Date : 2015-06-01
How To Build Your Own Fitness Boot Camp written by Jesse Stoddard and has been published by Action Health this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-01 with Health & Fitness categories.
My personal step-by-step blueprint for building a profitable bootcamp from scratch in less than 90 days (earning me over $300 an hour as a group fitness instructor). Praise... "It is a pleasure to be on The Fitness Boot Camp Inner Circle Podcast with Jesse every week! He brings a lot to the show and contributes even more to our Boot Camp Inner Circle coaching clients. He truly is a master at building fitness businesses that help fitness professionals, gym owners, and trainers to find freedom." Georgette Pann BS,CPT,CSN Author of Sure Victory Boot Camps -- "How To Build Your Own Fitness Boot Camp is yet another example of Jesse's willingness to pay forward. In a profession where being able to leverage your time to help many instead of few is critical to career success, this book is the blue print to allowing other fitness professionals like myself the opportunity to achieve this." Dave Schmitz PT, CSCS, PES Resistance Band Training
