Taboo In Advertising
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Taboo In Advertising
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Author : Elsa Simões Lucas Freitas
language : en
Publisher: John Benjamins Publishing
Release Date : 2008-07-09
Taboo In Advertising written by Elsa Simões Lucas Freitas and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-09 with Language Arts & Disciplines categories.
Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Taboo In Advertising
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Author : Elsa Simões Lucas Freitas
language : en
Publisher: John Benjamins Publishing
Release Date : 2008
Taboo In Advertising written by Elsa Simões Lucas Freitas and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Proceedings Of The 2009 Academy Of Marketing Science Ams Annual Conference
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Author : Leroy Robinson, Jr.
language : en
Publisher: Springer
Release Date : 2016-09-10
Proceedings Of The 2009 Academy Of Marketing Science Ams Annual Conference written by Leroy Robinson, Jr. and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-10 with Business & Economics categories.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
The Oxford Handbook Of Taboo Words And Language
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Author : Keith Allan
language : en
Publisher: Oxford Handbooks
Release Date : 2019-01-08
The Oxford Handbook Of Taboo Words And Language written by Keith Allan and has been published by Oxford Handbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-08 with Language Arts & Disciplines categories.
This volume brings together experts from a wide range of disciplines to define and describe tabooed words and language and to investigate the reasons and beliefs behind them. In general, taboo is defined as a proscription of behaviour for a specific community, time, and context. In terms of language, taboo applies to instances of language behaviour: the use of certain words in certain contexts. The existence of linguistic taboos and their management lead to the censoring of behaviour and, as a consequence, to language change and development. Chapters in this volume explore the multiple types of tabooed language from a variety of perspectives, such as sociolinguistics, anthropology, philosophy, psychology, historical linguistics, and neurolinguistics, and with reference to fields such as law, publishing, politics, and advertising. Topics covered include impoliteness, swearing, censorship, taboo in deaf communities, translation of tabooed words, and the use of taboo in banter and comedy.
Taboo Comedy
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Author : Chiara Bucaria
language : en
Publisher: Springer
Release Date : 2016-11-26
Taboo Comedy written by Chiara Bucaria and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-26 with Performing Arts categories.
The essays in this collection explore taboo and controversial humour in traditional scripted (sitcoms and other comedy series, animated series) and non-scripted forms (stand-up comedy, factual and reality shows, and advertising) both on cable and network television. Whilst the focus is predominantly on the US and UK, the contributors also address more general and global issues and different contexts of reception, in an attempt to look at this kind of comedy from different perspectives. Over the last few decades, taboo comedy has become a staple of television programming, thus raising issues concerning its functions and appropriateness, and making it an extremely relevant subject for those interested in how both humour and television work.
Taboo Topics
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Author : Norman L. Farberow
language : en
Publisher: Routledge
Release Date : 2017-07-05
Taboo Topics written by Norman L. Farberow and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Psychology categories.
Why is it so hard to investigate taboo topics? A myriad of forces shape and fashion human action, reaction, thought, and feeling, and these are not always well understood. Norman L. Farberow argues that culture itself provides structure for its members, developing in a well-defined way the rules to which they will conform. Such rules find expression not only in written laws and regulations but include, and most often stem from, unwritten folkways, customs, and especially taboos, the subject of this book.The researchers reporting in this volume take no position on the nature of a taboo itself, but concentrate on the difficulty in investigating taboos. As members of society and human beings, they do make judgments and personal investments. Thus, when taboos continue or develop without useful society-enriching functions or facilitate self-destructive activities, they raise questions about why they persist.Such topics include many areas‘some social, such as sex, death, and peace; others more academic, such as parapsychology, graphology, religion, and hypnosis. Peace and the public are included in the discussion because they are emotion-laden areas and powerful and important factors in a shrinking world and expanding universe. Peace, especially, has begun to be looked upon with suspicion perhaps a real commentary on our times. This probing collection will be sure to interest sociologists, anthropologists, and all other social scientists.
The Chemical Weapons Taboo
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Author : Richard M. Price
language : en
Publisher: Cornell University Press
Release Date : 2018-09-05
The Chemical Weapons Taboo written by Richard M. Price and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-05 with Political Science categories.
Richard M. Price asks why, among all the ominous technologies of weaponry throughout the history of warfare, chemical weapons carry a special moral stigma. Something more seems to be at work than the predictable resistance people have expressed to any new weaponry, from the crossbow to nuclear bombs. Perceptions of chemical warfare as particularly abhorrent have been successfully institutionalized in international proscriptions and, Price suggests, understanding the sources of this success might shed light on other efforts at arms control.To explore the origins and meaning of the chemical weapons taboo, Price presents a series of case studies from World War I through the Gulf War of 1990–1991. He traces the moral arguments against gas warfare from the Hague Conferences at the turn of the century through negotiations for the Chemical Weapons Convention of 1993. From the Italian invasion of Ethiopia to the war between Iran and Iraq, chemical weapons have been condemned as the "poor man's bomb." Drawing upon insights from Michel Foucault to explain the role of moral norms in an international arena rarely sensitive to such pressures, he focuses on the construction of and mutations in the refusal to condone chemical weapons.
Taboo
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Author : Fouzia Saeed
language : en
Publisher: Made For Success Publishing
Release Date : 2015
Taboo written by Fouzia Saeed and has been published by Made For Success Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Lahore (Pakistan) categories.
Taboo! is a journey of discovery into a famous red light district of Lahore, Pakistan, known as Shahi Mohalla, the Royal Bazaar, or Heera Mandi, the market of diamonds. The phenomenon of prostitution coupled with music and dance performances has ancient roots in South Asia. Regardless of the stigma attached to the prostitution, it has given birth for centuries to many well-known performing artists. The book captures a more realistic picture of the phenomenon through the stories of the people living there: the musicians, the prostitutes and their pimps, managers and customers. These people are struggling to make a living by following ancient traditions, yet not knowing clearly where they fit in the larger picture of present day society. Taboo! helps eradicate a blind spot in our understanding of the power relations associated with gender roles throughout our society.
American Taboo
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Author : Lauren Rosewarne
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2013-08-13
American Taboo written by Lauren Rosewarne and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Social Science categories.
America's often-unspoken morality codes make many topics taboo in "the land of the free." This book analyzes hundreds of popular culture examples to expose how the media both avoids and alludes to how we derive pleasure from our bodies. Flatulence ... male nudity ... abortion ... masturbation: these are just a few of the taboo topics in the United States. What do culturally enforced silences about certain subjects say about our societyand our latent fears? This work provides a broad yet detailed overview of popular culture's most avoided topics to explain why they remain off-limits and examines how they are presented in contemporary mediaor, in many cases, delicately explored using euphemism and innuendo. The author offers fascinating, in-depth analysis of the meaning behind these portrayals of a variety of both mundane and provocative taboos, and identifies how new television programs, films, and advertising campaigns intentionally violate longstanding cultural taboos to gain an edge in the marketplace.
Provocation In Advertising A Conceptualization And An Empirical Assessment
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Author : Paul, Olivia
language : en
Publisher: Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche
Release Date : 2003
Provocation In Advertising A Conceptualization And An Empirical Assessment written by Paul, Olivia and has been published by Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.