Humor Eroticism In Advertising
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Humor Eroticism In Advertising
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Author : Maria Cristina da Silva Martins
language : en
Publisher:
Release Date : 1995
Humor Eroticism In Advertising written by Maria Cristina da Silva Martins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Literary Criticism categories.
Humor In Advertising
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Author : Marc G. Weinberger
language : en
Publisher: Routledge
Release Date : 2021-06-21
Humor In Advertising written by Marc G. Weinberger and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-21 with Business & Economics categories.
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Sex In Advertising
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Author : Tom Reichert
language : en
Publisher: Routledge
Release Date : 2014-04-04
Sex In Advertising written by Tom Reichert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Advanced Introduction To Advertising
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Author : De Pelsmacker, Patrick
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-01-21
Advanced Introduction To Advertising written by De Pelsmacker, Patrick and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-21 with Business & Economics categories.
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Best Ads
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Author : Dave Saunders
language : en
Publisher: B.T. Batsford
Release Date : 1997
Best Ads written by Dave Saunders and has been published by B.T. Batsford this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Design categories.
This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
Humor In The Advertising Business
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Author : Fred K. Beard
language : en
Publisher: Rowman & Littlefield
Release Date : 2008
Humor In The Advertising Business written by Fred K. Beard and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
Humour Work And Organization
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Author : Robert Ian Westwood
language : en
Publisher: Routledge
Release Date : 2007
Humour Work And Organization written by Robert Ian Westwood and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Exploring humour and comedy in organizational settings, this book examines this relationship in a nuanced and radical way; one which reflects the richness and complexity of the relationship.
Advertising Confluence
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Author : A. Arora
language : en
Publisher: Springer
Release Date : 2014-12-15
Advertising Confluence written by A. Arora and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-15 with Business & Economics categories.
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
The Erotic History Of Advertising
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Author : Tom Reichert
language : en
Publisher:
Release Date : 2003
The Erotic History Of Advertising written by Tom Reichert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Humor In Advertising
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Author : Charles S. Gulas
language : en
Publisher: M.E. Sharpe
Release Date : 2006
Humor In Advertising written by Charles S. Gulas and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.