The Erotic History Of Advertising
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The Erotic History Of Advertising
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Author : Tom Reichert
language : en
Publisher:
Release Date : 2003
The Erotic History Of Advertising written by Tom Reichert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Sex In Advertising
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Author : Tom Reichert
language : en
Publisher: Routledge
Release Date : 2014-04-04
Sex In Advertising written by Tom Reichert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
The History Of Advertising
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Author :
language : en
Publisher:
Release Date :
The History Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Sex In Consumer Culture
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Author : Tom Reichert
language : en
Publisher: Routledge
Release Date : 2013-10-18
Sex In Consumer Culture written by Tom Reichert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
A History Of Advertising
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Author :
language : en
Publisher:
Release Date : 1974
A History Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with categories.
A History Of Advertising From The Earliest Times
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Author : Henry Sampson
language : en
Publisher:
Release Date : 1874
A History Of Advertising From The Earliest Times written by Henry Sampson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1874 with Advertising categories.
Soap Sex And Cigarettes
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Author : Juliann Sivulka
language : en
Publisher: Cengage Learning
Release Date : 1998
Soap Sex And Cigarettes written by Juliann Sivulka and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.
The Shocking History Of Advertising
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Author :
language : en
Publisher:
Release Date : 1952
The Shocking History Of Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Advertising categories.
A History Of Advertising
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Author : Jef I Richards
language : en
Publisher: Rowman & Littlefield
Release Date : 2022-05-15
A History Of Advertising written by Jef I Richards and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-15 with Business & Economics categories.
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
A History Of Advertising
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Author : Stéphane Pincas
language : en
Publisher:
Release Date : 2008
A History Of Advertising written by Stéphane Pincas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.