Estrategias Ling Sticas De Los Textos Publicitarios
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Estrategias Ling Sticas De Los Textos Publicitarios
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Author : Javier Vellón Lahoz
language : es
Publisher:
Release Date : 2003
Estrategias Ling Sticas De Los Textos Publicitarios written by Javier Vellón Lahoz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Estrategias Ling 1 2 1 2sticas De Los Textos Publicitarios
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Author :
language : en
Publisher:
Release Date :
Estrategias Ling 1 2 1 2sticas De Los Textos Publicitarios written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
C Mo Trabajar Con La Publicidad En El Aula
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Author : Miguel Ángel Arconada Melero
language : es
Publisher: Grao
Release Date : 2006-09-19
C Mo Trabajar Con La Publicidad En El Aula written by Miguel Ángel Arconada Melero and has been published by Grao this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-19 with Business & Economics categories.
Desea fundamentar un enfoque global en la enseñanza-aprendizaje de la comunicación publicitaria, para lo cual aborda los anuncios en su triple dimensión: de estrategia comunicativa, de discurso cultural y de objeto de estudio escolar. Este libro quiere, por lo tanto, ser útil al compromiso del profesorado con una educación para la recepción crítica y la lectura inteligente de los textos publicitarios omnipresentes en nuestro entorno comunicativo, para lo cual conjuga el estudio de la finalidad comercial de todo anuncio con el análisis crítico de la función del discurso publicitario, y ello desde el compromiso profesional con la educación en valores. Se analiza tanto la publicidad impresa, como la sonora y audiovisual, aportando una amplia gama de actividades que permiten estudiar los textos publicitarios a la vez que se profundiza en la adquisición de destrezas lectoescritoras y en el trabajo con un importante repertorio de tipologías textuales, planteadas como reto comunicativo para el alumnado. Estas páginas intentan, en definitiva, apoyar al profesorado que quiere provocar una mirada penetrante y liberadora sobre la publicidad de nuestros días.
Estrategias Publicitarias Y Su Evaluaci N
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Author :
language : es
Publisher:
Release Date : 1980
Estrategias Publicitarias Y Su Evaluaci N written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Advertising categories.
Intertextuality
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Author : Michael Worton
language : en
Publisher: Manchester University Press
Release Date : 1990
Intertextuality written by Michael Worton and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Influence (Literary, artistic, etc.) categories.
A collection of essays by American, British and Australian scholars which approaches this field of textual enquiry from perspectives as diverse as Marxism and psychoanalysis. Each essay examines an aspect of contemporary practice and proposes new ways forward for students and teachers.
Developing Writing Skills In Spanish
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Author : Javier Muñoz-Basols
language : en
Publisher: Routledge
Release Date : 2012
Developing Writing Skills In Spanish written by Javier Muñoz-Basols and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Foreign Language Study categories.
Developing Writing Skills in Spanish is designed to be used as a classroom text, self study material, or simply as a resource on writing. It provides intermediate and advanced level students of Spanish with the necessary skills to become competent and confident writers in the Spanish language.
The New Positioning The Latest On The World S 1 Business Strategy
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Author : Jack Trout
language : en
Publisher: McGraw Hill Professional
Release Date : 1997-05-22
The New Positioning The Latest On The World S 1 Business Strategy written by Jack Trout and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-22 with Business & Economics categories.
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Nineteen Eighty Four
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Author : George Orwell
language : en
Publisher: epubli
Release Date : 2021-01-09
Nineteen Eighty Four written by George Orwell and has been published by epubli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-09 with Fiction categories.
"Nineteen Eighty-Four: A Novel", often published as "1984", is a dystopian social science fiction novel by English novelist George Orwell. It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Thematically, "Nineteen Eighty-Four" centres on the consequences of totalitarianism, mass surveillance, and repressive regimentation of persons and behaviours within society. Orwell, himself a democratic socialist, modelled the authoritarian government in the novel after Stalinist Russia. More broadly, the novel examines the role of truth and facts within politics and the ways in which they are manipulated. The story takes place in an imagined future, the year 1984, when much of the world has fallen victim to perpetual war, omnipresent government surveillance, historical negationism, and propaganda. Great Britain, known as Airstrip One, has become a province of a totalitarian superstate named Oceania that is ruled by the Party who employ the Thought Police to persecute individuality and independent thinking. Big Brother, the leader of the Party, enjoys an intense cult of personality despite the fact that he may not even exist. The protagonist, Winston Smith, is a diligent and skillful rank-and-file worker and Outer Party member who secretly hates the Party and dreams of rebellion. He enters into a forbidden relationship with a colleague, Julia, and starts to remember what life was like before the Party came to power.
Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Kotler On Marketing
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Author : Philip Kotler
language : en
Publisher: Simon and Schuster
Release Date : 2012-12-11
Kotler On Marketing written by Philip Kotler and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-11 with Business & Economics categories.
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.