Ethics And Legal Concepts In Marketing
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Ethics And Legal Concepts In Marketing
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Author : Rosemary Hartigan
language : en
Publisher:
Release Date : 2003
Ethics And Legal Concepts In Marketing written by Rosemary Hartigan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business ethics categories.
Ethics In Marketing
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Author : Patrick E. Murphy
language : en
Publisher: Routledge
Release Date : 2012-02-13
Ethics In Marketing written by Patrick E. Murphy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-13 with Business & Economics categories.
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.
Ethical Issues In International Marketing
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Author : Erdener Kaynak
language : en
Publisher: Routledge
Release Date : 2019-09-16
Ethical Issues In International Marketing written by Erdener Kaynak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-16 with Business & Economics categories.
Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world. Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.
Sage Brief Guide To Marketing Ethics
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Author : Sage Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Marketing Ethics written by Sage Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
Legal And Ethical Aspects Of International Business
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Author : Scott J. Shackelford
language : en
Publisher: Aspen Publishing
Release Date : 2021-01-31
Legal And Ethical Aspects Of International Business written by Scott J. Shackelford and has been published by Aspen Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-31 with Law categories.
Effective managers must accurately assess the legal and ethical ramifications of complex business transactions. This requires familiarity with the basic principles of comparative and international law, including trade, and an understanding of the importance of culturally diverse ethical traditions in all business relationships. Legal and Ethical Aspects of International Business is your authoritative guide to the law and ethics of business leadership in the global market. It provides the vehicle for today’s and tomorrow’s managers to successfully navigate the legal and ethical environment of business around the world. New to the Second Edition: This new edition constitutes a substantial reorganization from the first edition. In particular, the text is now composed of four parts: Part One, Public International Law and Business Ethics Part Two, Global Contracting and Resolution of Private Disputes Part Three, Import and Export Law Part Four, Protecting Ideas, Individuals and Infrastructure The new edition also includes updated cases and new issues, including cybersecurity and sustainability. Professors and student will benefit from: Well-selected and well-edited cases in each chapter help foster discussions. Finely crafted end of chapter exercises support students’ grasp of the more difficult concepts. Integrated ethics coverage appears throughout the book. Numerous examples provide context and real-world application of concepts. Rich graphics reinforce key models.
Business Law And Ethics Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Business Law And Ethics Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In modern business environments, ethical behavior plays a crucial role in success. Managers and business leaders must pay close attention to the ethics of their policies and behaviors to avoid a reputation-crushing scandal. Business Law and Ethics: Concepts, Methodologies, Tools, and Applications explores best practices business leaders need to navigate the complex landscape of legal and ethical issues on a day-to-day basis. Utilizing both current research and established conventions, this multi-volume reference is a valuable tool for business leaders, managers, students, and professionals in a globalized marketplace.
Ethical Marketing
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Author : Patrick E. Murphy
language : en
Publisher: Pearson
Release Date : 2005
Ethical Marketing written by Patrick E. Murphy and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business ethics categories.
This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.
Legal Regulatory And Ethical Issues In Marketing And Consumer Behavior
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Author : Ivan Ross
language : en
Publisher:
Release Date : 1992
Legal Regulatory And Ethical Issues In Marketing And Consumer Behavior written by Ivan Ross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Antitrust law categories.
Ethics In Social Marketing
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Author : Alan R. Andreasen
language : en
Publisher: Georgetown University Press
Release Date : 2001-02-05
Ethics In Social Marketing written by Alan R. Andreasen and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-05 with Law categories.
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
Ethics Social Responsibility And Sustainability In Marketing
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Author : Ipek Altinbasak-Farina
language : en
Publisher: Springer
Release Date : 2019-07-03
Ethics Social Responsibility And Sustainability In Marketing written by Ipek Altinbasak-Farina and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Business & Economics categories.
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.