Sage Brief Guide To Marketing Ethics
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Sage Brief Guide To Marketing Ethics
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Author : Sage Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Marketing Ethics written by Sage Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
Sage Brief Guide To Marketing Ethics
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Author : SAGE Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Marketing Ethics written by SAGE Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.
Sage Brief Guide To Business Ethics
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Author : Sage Publishing
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Business Ethics written by Sage Publishing and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Designed for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text will also be an indispensible companion text for business students to use throughout their full programme of study. This text provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Business Ethics in Brief is divided into eight sections which contain important keywords that relate to those sections: Ethics and the Individual; Theories of Ethics; Understanding Global Ethics; Ethics of Management and Business; Employee and Human Resources Issues; Consumer Issues; Ethics of Advertising, Marketing, and PR; and Environmental Issues in Ethics. Key features of the text include the following: - Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, consumer rights, and ethical decision making - A listing of suggested readings for each entry, so that readers can find more information on topics of particular interest. - Three appendices: An appendix of "problematic practices" that highlights key corporations and industries and the ethical issues they faced; an appendix with key ethics institutes and organizations; and an appendix listing key business ethics periodicals
Sage Brief Guide To Business Ethics
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Author : SAGE Publications
language : en
Publisher: SAGE Publications
Release Date : 2011-03-14
Sage Brief Guide To Business Ethics written by SAGE Publications and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-14 with Business & Economics categories.
This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.
Marketing Ethics Society
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Author : Lynne Eagle
language : en
Publisher: SAGE
Release Date : 2015-09-15
Marketing Ethics Society written by Lynne Eagle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
The Sage Encyclopedia Of Business Ethics And Society
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Author : Robert W. Kolb
language : en
Publisher: SAGE Publications
Release Date : 2018-03-27
The Sage Encyclopedia Of Business Ethics And Society written by Robert W. Kolb and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-27 with Business & Economics categories.
Spans the relationships among business, ethics, and society by including numerous entries that feature broad coverage of corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment.
Designing And Managing A Research Project
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Author : Michael Jay Polonsky
language : en
Publisher: SAGE
Release Date : 2005
Designing And Managing A Research Project written by Michael Jay Polonsky and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
`The authors did an excellent job of addressing many of the "real world" issues in conducting a business research project. They have given care to address some of the issues that often represent the major stumbling blocks for students engaged in business research projects.... An excellent text.... It is concise, very readable and addresses many of the issues that we, as instructors, grapple with as we assign research projects′ - Andrew M Forman, PhD, Hofstra University Designing and Implementing a Research Project is a concise, easy to read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted. It is divided into three main sections, `Laying the Foundations′, `Undertaking the Research′, and `Communicating the Results′, which present a logical flow for the research project. A unique aspect of the book is the inclusion of particular chapters on topics like supervision, group work and ethics, and the focus of the discussion of data analysis (qualitative and quantitative). The authors have applied their years of past experience in supervising student projects, when writing this book to provide some actual examples of problems and practical guidelines. This unique book presents a step-by-step guide for undertaking research projects that is multidisciplinary in focus and student friendly in style. It could be used, as either a text, or a supplementary text on courses in management (including industrial psychology) and marketing. Graduate students in related fields such as health care administration, public administration, and nursing administration would also find this text useful.
Sage Brief Guide To Corporate Social Responsibility
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Author : Sage Publications
language : en
Publisher: SAGE
Release Date : 2012
Sage Brief Guide To Corporate Social Responsibility written by Sage Publications and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.
Qualitative Methods In Business Research
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Author : Päivi Eriksson
language : en
Publisher: SAGE
Release Date : 2008-03-17
Qualitative Methods In Business Research written by Päivi Eriksson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-17 with Business & Economics categories.
`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Sage Brief Guide To Business Ethics
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Author :
language : en
Publisher:
Release Date : 2012
Sage Brief Guide To Business Ethics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business ethics categories.
Providing objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising, this is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.