Euro Disneyland A Cost Benefit Approach
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Euro Disneyland A Cost Benefit Approach
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Author : Alexandre Aubard
language : en
Publisher: GRIN Verlag
Release Date : 2019-05-22
Euro Disneyland A Cost Benefit Approach written by Alexandre Aubard and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-22 with Business & Economics categories.
Research Paper (postgraduate) from the year 2018 in the subject Economics - Finance, grade: A, The George Washington University (Trachtenberg School of Public Policy and Public Administration), course: Cost-Benefit Analysis, language: English, abstract: This paper has for main objective to calculate the costs and benefits of the Euro Disneyland project signed between the Walt Disney Company and the French government in 1987. The Euro Disneyland project was the most ambitious project for any French government under the 5th Republic and coincided with a decade of economic turmoil. As we shall analyze, the French government accorded many benefits to the Walt Disney Company in order to have the park built in France, with the hope that the French version would be as attractive as its Japanese and American counterparts. Although the reports conducted by the French government and the Walt Disney Company are not public, enough has filtered to calculate a basic benefit-cost analysis. Thus, this paper regroups the available data and forecasts made in 1987 by the company and the government, calculates the benefits and costs, and then analyzes the government incentives to pursue this project. In addition, the paper discusses both the importance of the forecasting failure from the Walt Disney Company in the results of the analysis and the important data that we could not include in the analysis but would have to be added if available.
Euro Disney Paris As The Largest Single Foreign Direct Investment In France The Location Decision Of The Walt Disney Company And Its Impact On Regional Infrastructures
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Author : Stephanie Rohac
language : en
Publisher: GRIN Verlag
Release Date : 2007-08
Euro Disney Paris As The Largest Single Foreign Direct Investment In France The Location Decision Of The Walt Disney Company And Its Impact On Regional Infrastructures written by Stephanie Rohac and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08 with Regional economics categories.
Bachelor Thesis from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Leipzig University of Applied Sciences, 35 entries in the bibliography, language: English, abstract: "Once, Disney's CEO Michael Eisner commented the entertainment business with these words: "Fantasy is very hard work. To make something fun, is hard. It's gratifying. It's satisfying. But fun? No." ... ...]" This thesis occupies on location decisions for Foreign Direct Investment and its particular impact on regional structures. Against the background of the entertainment industry and regarding the specific case of Euro Disney, expectations and reasons for locating an economic activity as well as the examination of the effect for the region are pointed out. In particular, the focus goes to the analysis of the location decision made by The Walt Disney Company and its impact on regional infrastructures. Aim is to show how an individual incentive package and especially the provision of key infrastructure can influence the location decision of potential investors particular in business with high infrastructural awareness. Further, the case of Marne-la-Vall e is an excellent example for an observation how Foreign Direct Investment can help to advance regional development. Especially caused by the specific characteristics of the theme parks and resort business, the focus to the location decision in particular view to the infrastructural development seems to be interesting. Nevertheless, the successful operation of a theme park highly depends on the location and infrastructural network connecting the site in all directions. This thesis may be interesting for regions willing to attract investors and for potential investors as well. Certain businesses such as the theme park and resort one are highly dependent on excellent infrastructural connection, besides all fiscal and financial incentives, infrastructure often is presumed as self-evident. B
Critical Assessment Of The Theory And Practice Of Strategic Planning For Tourism And Leisure Analysed On The Basis Of Disneyland Paris
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Author : Nicole Burkardt
language : en
Publisher: GRIN Verlag
Release Date : 2007-09
Critical Assessment Of The Theory And Practice Of Strategic Planning For Tourism And Leisure Analysed On The Basis Of Disneyland Paris written by Nicole Burkardt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with Disneyland Paris (Marne-la-Vallě, France) categories.
Essay from the year 2005 in the subject Tourism, grade: 74%, University of Sunderland, 29 entries in the bibliography, language: English, abstract: Tourism is said to be the largest industry in the world. More and more people have the possibility to travel around the globe thanks to cheaper flights and increased leisure time. More than 760 million international tourist arrivals worldwide were counted in 2004 WTO, 2005). According to the WTO, international tourism revenue reached a new record high of US $ 622 billion in 2004. 52% of it was earned by Europe, 21% by the Americans, 20% by Asia and the Pacific, Africa and the Middle East contributed with 3% each (South African Tourism, 2005). Moreover, the tourism and travel industry supports directly and indirectly approximately 200 million jobs worldwide, this is 8% of the total employment at present, which is expected to grow to 260 million jobs in 2011 (Hall and Page, 2002). These figures give us a short impression of the importance of this sector. However, the tourism industry is very volatile. Political changes, the opening of former communism countries like China or Cuba, permanent economic fluctuation as well as social, environmental and technological changes influence the tourism industry. Nowadays tourists prefer high quality standards, safety environments and interesting locations and are more concerned of environmental impacts (Gunn and Var, 2002). All the above mentioned facts show the necessity of effective and sustainable tourism planning. This assignment will assess the theories of strategic planning and will investigate its application in practice on the basis of two case studies. One case, The 'White Paper Plan' South Africa, is an example for good practice and the other, Disneyland Paris, is an example for bad practice.
Understanding Economics
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Author : Vicky Allsopp
language : en
Publisher: Routledge
Release Date : 2006-10-19
Understanding Economics written by Vicky Allsopp and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-19 with Business & Economics categories.
Understanding Economics presents an interesting and accessible introduction to key economic ideas. The book clearly shows the relevance of economics to everyday situations. Examples are drawn from the internal workings of households, business firms and non-profit organizations. The book is user friendly in both style and content and requires no prior knowledge of economics and minimal mathematics.
Tackling Complexity
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Author : Gilbert Probst
language : en
Publisher: Routledge
Release Date : 2017-09-08
Tackling Complexity written by Gilbert Probst and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
Our socio-economic systems continue to grow and evolve. We need to acknowledge that, consequently, our decisions often fail – they are ineffective and create unexpected side effects. The speed of execution is increasing constantly and markets and systems respond almost immediately, making decision-making challenging. There is little or no room for failure.This important new book analyses real world strategy and policy challenges, addressing the interconnectedness of the markets/systems we live in. It provides a step-by-step approach using systems thinking to solve complex problems in socio-political as well as business environment. It proposes a technique with which to better understand the problems and the context in which they arise, and tools to directly inform each step of the decision-making process. The book explores the main innovation that systemic thinking introduces – the emphasis on defining the problem creating system, which is made up of interacting parts, rather than prioritizing events that need immediate fixing.The case studies, examples and the approach proposed can be used to better understand reality and its complexity, and to integrate stakeholders for a better solution. Practically, it can be used to identify problems, analyse their boundaries, design interventions, forecast and measure their expected impacts, implement them and monitor and evaluate their success/failure. The book touches upon global issues related to policy making and strategic management, as well as issues related to sustainable development for both the public and private sector.
Theory And Applications Of The Analytic Network Process
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Author : Thomas L. Saaty
language : en
Publisher: RWS Publications
Release Date :
Theory And Applications Of The Analytic Network Process written by Thomas L. Saaty and has been published by RWS Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
The Analytic Hierarchy Process (AHP) and its generalization to dependence and feedback, the Analytic Network Process (ANP), are methods of relative measurement of tangibles and intangibles. Being able to derive such measurements is essential for making good decisions. This book is based on the Analytic Network Process and lays out a new approach for making decisions in light of their benefits, opportunities, costs and risks (BOCR) shows how to include the strategic criteria of the decision-maker that must be satisfied regardless of the particular decision being undertaken. This book includes all the important background material from the earlier book, The Analytic Network Process: Decision Making with Dependence and Feedback, published in 2001, and goes farther with new examples of estimating market share of companies based on the intangibles of customer perception, and new applications involving Benefits, Opportunities, Costs and Risks.
Handbook Of Finance Financial Markets And Instruments
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Author : Frank J. Fabozzi
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-03
Handbook Of Finance Financial Markets And Instruments written by Frank J. Fabozzi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
Volume I: Financial Markets and Instruments skillfully covers the general characteristics of different asset classes, derivative instruments, the markets in which financial instruments trade, and the players in those markets. It also addresses the role of financial markets in an economy, the structure and organization of financial markets, the efficiency of markets, and the determinants of asset pricing and interest rates. Incorporating timely research and in-depth analysis, the Handbook of Finance is a comprehensive 3-Volume Set that covers both established and cutting-edge theories and developments in finance and investing. Other volumes in the set: Handbook of Finance Volume II: Investment Management and Financial Management and Handbook of Finance Volume III: Valuation, Financial Modeling, and Quantitative Tools.
International Economic Negotiation
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Author : Viktor Aleksandrovich Kremenyuk
language : en
Publisher: Edward Elgar Publishing
Release Date : 2000-01-01
International Economic Negotiation written by Viktor Aleksandrovich Kremenyuk and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-01 with Business & Economics categories.
This book should be of interest to students and scholars of international economics, international business, management and game theory.
Once Upon An American Dream
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Author : Andrew Lainsbury
language : en
Publisher:
Release Date : 2000
Once Upon An American Dream written by Andrew Lainsbury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans—such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy—and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.
Analysis Of Financial Statements
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Author : Pamela P. Peterson
language : en
Publisher: John Wiley & Sons
Release Date : 1999-05-15
Analysis Of Financial Statements written by Pamela P. Peterson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-15 with Business & Economics categories.
Financial statements capture and report on four key business activities: planning, financing, investing, and operating activities. To intelligently understand, analyze, and interpret financial statements you must look for the right information, know where to locate it, and then act swiftly on the findings. Analysis of Financial Statements provides the essential concepts and tools needed by analysts who make decisions on the basis of information found in financial statements. This book offers a comprehensive approach to understanding financial statements, from sources of financial information and the three basic types of statements to the various measures that common stock and equity analysts can use to assess a company. Analysis of Financial Statements also includes examples of real world applications from practicing analysts plus review questions at the end of each chapter.