European Television Discourse In Transition
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European Television Discourse In Transition
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Author : Helen Kelly-Holmes
language : en
Publisher: Multilingual Matters
Release Date : 1999
European Television Discourse In Transition written by Helen Kelly-Holmes and has been published by Multilingual Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Performing Arts categories.
As we enter the age of digital television with its potential offering of five hundred channels, this volume addresses the implications of the rapidly changing television environment: for societies, for groups, for identities, for communication, for our sense of time, space, place, for education, for language, for genres, for our whole way of life.
European Television Discourse In Transition
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Author :
language : en
Publisher:
Release Date : 1998
European Television Discourse In Transition written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
Language Politics And Society
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Author : Sue Wright
language : en
Publisher: Multilingual Matters
Release Date : 2000
Language Politics And Society written by Sue Wright and has been published by Multilingual Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
The thirteen essays in this volume are dedicated to Professor Dennis Ager on his retirement. Their range is eloquent testimony to the catholicity and openness of Professor Ager's approach to what was originally called "Area Studies". They celebrate the diversity over which he presided as head of the French department and head of the faculty of Modern Language's at Aston University in the period 1971-1998.
Discourse And Transformation In Central And Eastern Europe
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Author : A. Galasinska
language : en
Publisher: Springer
Release Date : 2008-12-19
Discourse And Transformation In Central And Eastern Europe written by A. Galasinska and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-19 with Political Science categories.
This volume explores the discursive nature of post-1989 social change in Central and Eastern Europe. Through a set of national case studies, the construction of post-communist transformation is explored from the point of view of accelerating and unique dynamics of linguistic and discursive practices.
Advertising As Multilingual Communication
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Author : H. Kelly-Holmes
language : en
Publisher: Springer
Release Date : 2016-01-11
Advertising As Multilingual Communication written by H. Kelly-Holmes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-11 with Business & Economics categories.
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Cils
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Author : Christina Schäffner
language : en
Publisher: Multilingual Matters
Release Date : 2000
Cils written by Christina Schäffner and has been published by Multilingual Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Language Arts & Disciplines categories.
Recent developments, particularly globalisation and advances in technology, have affected our production and perception of language, as reflected in two conflicting forces, globalism and tribalism. The role of English as an international lingua franca is discussed, and conclusions are drawn for the varying activities of translation today and for the rapidly changing job profile of the translator.
Minority Language Broadcasting
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Author : Helen Kelly-Holmes
language : en
Publisher: Multilingual Matters
Release Date : 2001
Minority Language Broadcasting written by Helen Kelly-Holmes and has been published by Multilingual Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Performing Arts categories.
This volume examines the historical context, current state of and future prospects for broadcasting in minority languages, taking Irish and Breton as case studies. Practitioners and academics from a variety of disciplines come together to identify and debate the key issues that will mean success or failure for minority language broadcasting in the new millennium.
Language In The Media
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Author : Sally Johnson
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-10-18
Language In The Media written by Sally Johnson and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Language Arts & Disciplines categories.
Examining the ways in which the media represents language-related issues and how it shapes and constructs what people think language is, this book offers a multilingual survey of the construction of language in and by the media. Tackling the big issues of identity, gender, youth, citizenship, politics and ideology across a range of mediums including television, radio, newspapers, magazines and the internet, Language in the Media brings together an international team of experts to examine how the media gives language distinctive forms and values. This is an essential text for students and researchers of sociolinguistics or language and communication. At a time when trust in the mainstream media is at an all-time low and world leaders are using new media to deride so called 'fake news', this classic text offers insight and critical analysis into the key issues surrounding the relationship between language, the media and its audience.
Managing Multilingualism In A European Nation State
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Author : Sally Boyd
language : en
Publisher: Multilingual Matters
Release Date : 2001
Managing Multilingualism In A European Nation State written by Sally Boyd and has been published by Multilingual Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
This text analyzes recent shifts in Swedish language policy. Special focus is given to the complex relationships of the Swedish language to both English and to indigenous and immigrant minority languages in Sweden. Key issues addressed include the current debate concerning Sweden's official majority and minority languages; the position of immigrant and indigenous languages in the Swedish school system, the influence of the spread of English on the use of Swedish, particularly in writing; and the role of Swedish within the European Union. The contributions synthesize research on the status of languages currently used in Sweden as well as policy initiatives, and taken together the papers accurately present the many sides of the complex debate taking place there. While this book focuses on one country's struggle for multilingualism, the issues presented here are highly relevant and accessible to all readers interested in linguistic rights and language policy.
The Handbook Of European Communication History
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Author : Klaus Arnold
language : en
Publisher: John Wiley & Sons
Release Date : 2019-09-06
The Handbook Of European Communication History written by Klaus Arnold and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-06 with Social Science categories.
A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century. With contributions from teams of scholars and members of the European Communication Research and Education Association, the Handbook explores media innovations, major changes and developments in the media systems that affected public communication, as well as societies and culture. The contributors also examine the general trends of communication history and review debates related to media development. To ensure a transnational approach to the topic, the majority of chapters are written not by a single author but by international teams formed around one or more lead authors. The Handbook goes beyond national perspectives and provides a basis for more cross-national treatments of historical developments in the field of mediated communication. Indeed, this important Handbook: Offers fresh insights on the development of media alongside key differences between countries, regions, or media systems over the past century Takes a fresh, cross-national approach to European media history Contains contributions from leading international scholars in this rapidly evolving area of study Explores the major innovations, key developments, differing trends, and the important debates concerning the media in the European setting Written for students and academics of communication and media studies as well as media professionals, The Handbook of European Communication History covers European media from 1900 with the emergence of the popular press to the professionalization of journalists and the first wave of multimedia with the advent of film and radio broadcasting through the rapid growth of the Internet and digital media since the late 20th century.