Evangelist Marketing
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Evangelist Marketing
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Author : Alex L. Goldfayn
language : en
Publisher: BenBella Books
Release Date : 2012-01-03
Evangelist Marketing written by Alex L. Goldfayn and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-03 with Business & Economics categories.
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
The Marketing Evangelist Handbook
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Author : Stefano Calicchio
language : en
Publisher: Stefano Calicchio
Release Date : 2021-02-14
The Marketing Evangelist Handbook written by Stefano Calicchio and has been published by Stefano Calicchio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-14 with Business & Economics categories.
What is the marketing evangelist and how does it work? What are the operating principles of the discipline? How does it work to create a world in which people are happy to participate? The marketing evangelist is a true paradigm shift discipline. It doesn't just change the performance of your sales reports, it aims at much broader and deeper goals. When applied correctly, it can literally change the world. Inside this guide you will find the basics. If you are in business, you will discover how to generate unstoppable attention to your business. If you are in the arts, you will build a fan base for your art form, music or writing. If you are in the social field, you will spontaneously get activists to fight for your cause. If you don't fit into any of the above categories, read this book to find out how people and companies try to deeply influence your opinions and beliefs about the world. The customer evangelist is a marketing technique with great potential, but to understand it, you need to study its principles and workings. This introductory handbook aims to open the door to knowledge about this complex subject.
Creating Customer Evangelists
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Author : Ben Mcconnell
language : en
Publisher: Kaplan Publishing
Release Date : 2007-01-02
Creating Customer Evangelists written by Ben Mcconnell and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-02 with Business & Economics categories.
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. Savvy marketing professionals know that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe. Authors Ben McConnell and Jackie Huba know how to take a company’s best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists shows how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company. By deepening customer relationships, successful companies create customer communities that generate grassroots support and value for their products and services. Creating Customer Evangelists can convert good customers into exceptional ones who willingly spread the word. Updated material for this edition includes * New research about the effectiveness of word of mouth * Updated case studies * How blogs, podcasts and other social media affect the six tenets of evangelism * Preface about the growth of customer evangelism, fueling a ""word of mouth marketing"" industry
Creating Customer Evangelists
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Author :
language : en
Publisher:
Release Date : 2002
Creating Customer Evangelists written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Customer relations categories.
"Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists.
Creating Customer Evangelists
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Author : Ben Mcconnell
language : en
Publisher: Kaplan Publishing
Release Date : 2002-11-12
Creating Customer Evangelists written by Ben Mcconnell and has been published by Kaplan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-12 with Business & Economics categories.
For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth. By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company’s success. Creating Customer Evangelists is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.
Selling The Dream
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Author : Guy Kawasaki
language : en
Publisher: HarperCollins Publishers
Release Date : 1992-08-01
Selling The Dream written by Guy Kawasaki and has been published by HarperCollins Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-01 with categories.
Presents a new approach to selling - evangelism, which aims to change passive customers into zealous advocates by converting them to your product. Drawing on his experience at Apple computers, Kawasaki shows how any sales person can turn his product into a cause and his customers into converts.
Selling Jesus
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Author : Douglas D. Webster
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2009-08-01
Selling Jesus written by Douglas D. Webster and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-01 with Religion categories.
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs." But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
The Art Of Marketing Jesus
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Author : Robert Wachter
language : en
Publisher: Wipf and Stock Publishers
Release Date : 2021-07-21
The Art Of Marketing Jesus written by Robert Wachter and has been published by Wipf and Stock Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-21 with Religion categories.
Jesus is the most attractive person in human history. Professional fishermen dropped everything to follow him. Social outcasts were transformed into outspoken ambassadors; sinners, repulsed by their religious leaders, were drawn to Jesus by the scores. Today, everyday believers are called to attract people to Jesus. But how do we do that? God’s plan to reach the world is not through commercialism or trendy marketing gimmicks—it’s through you. However, some are caught in the performance trap of doing more and trying harder to please God, which produces the unintended consequences of spiritual brokenness and judgmental attitudes that render the believer ineffective at reflecting the heart of God. The Art of Marketing Jesus is an easy-to-understand spiritual growth process that has helped many believers internalize the life-giving promises of the new covenant and produce an abundance of love, joy, and peace in their lives—which is precisely the attitudes and characteristics required to attract people to Jesus. If you want to live free and attract more people to Jesus, perhaps it’s time to become a new wineskin. It’s time to say goodbye to old thoughts that keep you in bondage and place your light on the lampstand of spiritual freedom.
Creating Customer Evangelists
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Author : Ben McConnell
language : en
Publisher:
Release Date : 2007
Creating Customer Evangelists written by Ben McConnell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Customer loyalty categories.
Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.
Selling The Dream
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Author : Guy Kawasaki
language : en
Publisher: Harper Collins
Release Date : 1992-08-03
Selling The Dream written by Guy Kawasaki and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-03 with Business & Economics categories.
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.