Eventmanagement Und Corporate Social Responsibility
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Eventmanagement Und Corporate Social Responsibility
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Author : Martina Schuhmann
language : de
Publisher: GRIN Verlag
Release Date : 2008
Eventmanagement Und Corporate Social Responsibility written by Martina Schuhmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Masterarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Wirtschaftsuniversität Wien, Sprache: Deutsch, Abstract: Eventmarketing kann einen großen Beitrag zum Reputationsmanagement von Unternehmen und Organisationen leisten. Das Kommunikationsinstrument "Event" ermöglicht innovative Wege im Dialog mit den Stakeholdern. Da immer mehr Unternehmen und Non Profit-Organisationen die Begriffe CSR oder Nachhaltigkeit in ihrem Leitbild verankern, wird in der gegenständlichen Arbeit überprüft, in wie weit das Prinzip der Nachhaltigkeit, im Sinne von ökologischer, ökonomischer und sozialer Verantwortung, in der Eventkommunikation umgesetzt wird. Aufbauend auf der Literaturrecherche werden Begrifflichkeiten definiert, die in der Folge für die Auswertung der Experteninterviews herangezogen werden. Für die vorliegende wissenschaftliche Untersuchung werden Unternehmen/Organisationen ausgewählt, die auf Grund ihres Tätigkeitsfeldes von der Gesellschaft sehr eng mit ökologischer, ökonomischer und sozialer Verantwortung in Verbindung gebracht werden. Das Ergebnis der qualitativen Forschung zeigt, dass sowohl Eventkommunikation als auch Nachhaltigkeit, im Sinne des triadischen Sustainability-Ansatzes, bei allen befragten Personen der Unternehmen/Organisationen von hoher Bedeutung ist. Die aktive Umsetzung der Nachhaltigkeitsgrundsätze im Eventmanagement findet nur in den Bereichen Soziales und Ökonomie statt. Der ökologische Aspekt wird kaum berücksichtig. Bei der Beantwortung der Fragen zur Nachhaltigkeit in Verbindung mit Kommunikation werden die beiden Definitionen von "nachhaltig" vermischt. Die Ziele von nachhaltiger Kommunikation werden von den Befragten in Verbindung mit der ökologischen, ökonomischen und sozialen Verantwortung des Unternehmens/Organisation gebracht. Nachhaltigkeit in der Eventkommunikation wird mit der Definition von lang andauernd assoziiert. Der Begriff "Nachhaltigkeit" ist in der E
Ethics And Corporate Social Responsibility In The Meetings And Events Industry
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Author : Elizabeth V. Henderson
language : en
Publisher: Wiley Global Education
Release Date : 2012-10-16
Ethics And Corporate Social Responsibility In The Meetings And Events Industry written by Elizabeth V. Henderson and has been published by Wiley Global Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-16 with Business & Economics categories.
Ethics and Corporate Social Responsibility in the Meetings and Events Industry is a comprehensive roadmap that prepares event professionals for the economic, environmental, and social challenges ahead, and transforms the industry for the long run. This timely text inspires us to view Corporate Social Responsibility, ethics, and sustainability as no longer just best practices, but as business standards. With its practical tools and insights, readers are compelled to build an industry where meetings and events contribute positively and ethically to communities and cultures.Ethics and Corporate Social Responsibility in the Meetings and Events Industry presents a wide range of topics, bringing insights from environmental science to corporate responsibility. Intended to build sustainable leaders in the industry, this book offers the knowledge to get started and the momentum to continue.
Event Management And Sustainability
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Author : Razaq Raj
language : en
Publisher: CABI
Release Date : 2009
Event Management And Sustainability written by Razaq Raj and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Electronic books categories.
Sustainable management is an important consideration for businesses and organisations, and the enormous number of tourism events taking place requiring facilities, power, transport, people and much more makes sustainable event planning a considerable priority. By looking at mega events, sports events, conferences and festivals, this book uses best practice case studies to illustrate sustainable management issues and practical considerations that managers need to apply, providing an essential reference for researchers and students in leisure and tourism.
Legal Safety And Environmental Challenges For Event Management Emerging Research And Opportunities
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2020-04-17
Legal Safety And Environmental Challenges For Event Management Emerging Research And Opportunities written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-17 with Reference categories.
Every corporate or special event requires a governing entity to provide proper handling for any kind of situation. A proper understanding of various laws and legislation may not only help with identifying possible challenges, but it may also assist in mitigating situations when they do occur. Legal, Safety, and Environmental Challenges for Event Management: Emerging Research and Opportunities is an essential reference source that provides an in-depth understanding of various dimensions of events management practice, legal issues, and risk management, which can include environmental legislation and impacts, health and safety frameworks, consumer laws, licensing, contracts, and legal technologies. Featuring coverage on a broad range of topics such as crowd management, workplace hazards, and emergency preparedness, this book is ideally designed for event planners, event organizers/coordinators, security staff, managers, marketers, researchers, academicians, students, and industry professionals seeking current research on events, tourism, hospitality, and leisure management.
Sport Recreation And Tourism Event Management
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Author : Cheryl Mallen
language : en
Publisher: Routledge
Release Date : 2010-08-31
Sport Recreation And Tourism Event Management written by Cheryl Mallen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they “think through” the requirements for any specific event, enabling them to develop a knowledge strategy for event management that will guide them into this field. This book focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning. Full of industry applications strengthening the featured theory, Sport, Recreation and Tourism Event Management is the essential book for anyone entering the event management field.
Eventmanagement Und Corporate Social Responsibility
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Author : Martina Schuhmann
language : de
Publisher: GRIN Verlag
Release Date : 2008-03-07
Eventmanagement Und Corporate Social Responsibility written by Martina Schuhmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-07 with Business & Economics categories.
Masterarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Wirtschaftsuniversität Wien, 45 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Eventmarketing kann einen großen Beitrag zum Reputationsmanagement von Unternehmen und Organisationen leisten. Das Kommunikationsinstrument „Event“ ermöglicht innovative Wege im Dialog mit den Stakeholdern. Da immer mehr Unternehmen und Non Profit-Organisationen die Begriffe CSR oder Nachhaltigkeit in ihrem Leitbild verankern, wird in der gegenständlichen Arbeit überprüft, in wie weit das Prinzip der Nachhaltigkeit, im Sinne von ökologischer, ökonomischer und sozialer Verantwortung, in der Eventkommunikation umgesetzt wird. Aufbauend auf der Literaturrecherche werden Begrifflichkeiten definiert, die in der Folge für die Auswertung der Experteninterviews herangezogen werden. Für die vorliegende wissenschaftliche Untersuchung werden Unternehmen/Organisationen ausgewählt, die auf Grund ihres Tätigkeitsfeldes von der Gesellschaft sehr eng mit ökologischer, ökonomischer und sozialer Verantwortung in Verbindung gebracht werden. Das Ergebnis der qualitativen Forschung zeigt, dass sowohl Eventkommunikation als auch Nachhaltigkeit, im Sinne des triadischen Sustainability-Ansatzes, bei allen befragten Personen der Unternehmen/Organisationen von hoher Bedeutung ist. Die aktive Umsetzung der Nachhaltigkeitsgrundsätze im Eventmanagement findet nur in den Bereichen Soziales und Ökonomie statt. Der ökologische Aspekt wird kaum berücksichtig. Bei der Beantwortung der Fragen zur Nachhaltigkeit in Verbindung mit Kommunikation werden die beiden Definitionen von „nachhaltig“ vermischt. Die Ziele von nachhaltiger Kommunikation werden von den Befragten in Verbindung mit der ökologischen, ökonomischen und sozialen Verantwortung des Unternehmens/Organisation gebracht. Nachhaltigkeit in der Eventkommunikation wird mit der Definition von lang andauernd assoziiert. Der Begriff „Nachhaltigkeit“ ist in der Eventkommunikation nicht ausreichend verankert. Bei den befragten Unternehmen und Organisationen zeigen sich unterschiedliche Räume für Verbesserungen auf. Auf Basis der Untersuchungsergebnisse lassen sich Konzepte ausarbeiten, um den nachhaltigen Gedanken verstärkt in das Eventmanagement einzubauen und dadurch die Reputation zu erhöhen.
Event Management In Sport Recreation And Tourism
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Author : Cheryl Mallen
language : en
Publisher: Routledge
Release Date : 2013
Event Management In Sport Recreation And Tourism written by Cheryl Mallen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
A comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of the event manager and their diverse responsibilities through each phase of the event planning process.
Event Management For Tourism Cultural Business And Sporting Events
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Author : Lynn Van der Wagen
language : en
Publisher: Cengage AU
Release Date : 2018-04-01
Event Management For Tourism Cultural Business And Sporting Events written by Lynn Van der Wagen and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-01 with Events categories.
Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.
Sustainable Event Management
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Author : Meegan Lesley Jones
language : en
Publisher: Routledge
Release Date : 2014-05-09
Sustainable Event Management written by Meegan Lesley Jones and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Business & Economics categories.
Summary: "Public parties always have and always will be a part of the human story. Yet those who stage events have a social and environmental responsibility to reduce their impacts. Written by a leader in the field, this fully updated, practical, step-by-step guide leads readers through the key aspects of how to understand and manage the impacts of events of any type and scale. Readers are provided with checklists for action and tools for measuring performance and numerous examples and case studies from across the world are integrated throughout"--
Event Management For The Tourism And Hospitality Industries
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Author : Bonita M. Kolb
language : en
Publisher: Routledge
Release Date : 2021-07-29
Event Management For The Tourism And Hospitality Industries written by Bonita M. Kolb and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-29 with Business & Economics categories.
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.