Events Und Messen
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Events Und Messen
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Author : Cornelia Zanger
language : de
Publisher: Springer-Verlag
Release Date : 2014-05-29
Events Und Messen written by Cornelia Zanger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-29 with Business & Economics categories.
Auf der fünften Wissenschaftlichen Konferenz zur Eventforschung, die am 25. Oktober 2013 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Events und Messen diskutiert. Die Autorinnen und Autoren liefern aus Sicht des Marketing, der Kommunikationstheorie, der Medienwissenschaften sowie der Informatik sich ergänzende Ansätze über den komplementären Einsatz von Messen und Events in der Markenkommunikation, über die Wirkung von Messeerlebnissen für die Marke sowie über die Messeatmosphäre. Der Leser erhält einen umfassenden Überblick über aktuelle wissenschaftliche Ergebnisse zum Erlebnis-Verständnis im Rahmen von Events, zu Crowd Dynamics und -Management, zum interaktiven Event-Medialen-Erlebnisraum und zur Stimmungsgestaltung im Eventkontext.
Die Zukunft Von Messen Kongressen Und Events
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Author : Peter Borstel (Hrsg.) und 28 Top-Experten
language : de
Publisher: epubli
Release Date : 2021-05-12
Die Zukunft Von Messen Kongressen Und Events written by Peter Borstel (Hrsg.) und 28 Top-Experten and has been published by epubli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with Business & Economics categories.
Wie sieht die Zukunft von Messen, Kongressen und Events aus? 28 hochkarätige Autorinnen und Autoren* haben sich in 25 Gastbeiträgen geäußert und es ist eine spannende Sammlung entstanden – unterteilt in sieben Bereiche: Geschäftsmodelle, Veranstaltungsformate, Digitalisierung, Erwartungen von Zielgruppen, Unternehmensauftritte der Zukunft, Herausforderungen in der Live-Kommunikation und neues Denken. Eines wurde dabei deutlich: Die Voraussetzung für eine florierende Zukunft in der Veranstaltungsbranche sind gut. Es gibt viel, auf dem sich eine glänzende Zukunft aufbauen lässt. Und bei allem Negativen hat die Krise einen Vorteil: Sie nimmt ein bisschen vom Druck, auf Bewährtes setzten zu müssen und fördert wirkliche Innovationen. *Autorinnen und Autoren Victoria Alexander, Matthias Baldinger, Matthias Tesi Baur, Colja Dams, Wolfram N. Diener, Klaus Dittrich, Guido Fornelli, Uta Goretzky, Marc Halpert, Kai Hattendorf, Florian Hess, Ramona Kaden, Björn Kempe, Tanja Knecht, Michael Kruppe, Martina List, Wolfgang Marzin, Kati Rittberger, Steffen Ronft, Güray Saritas, Matthias Schultze, Urs Seiler, Olivier Sogno, Rudolf Sommer, Christian Ulrich, Vera Viehöfer, Gerd Weber, Jochen Witt.
Zeitschrift F R Kulturmanagement Kunst Politik Wirtschaft Und Gesellschaft
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Author : Steffen Höhne
language : en
Publisher: transcript Verlag
Release Date : 2016-11-30
Zeitschrift F R Kulturmanagement Kunst Politik Wirtschaft Und Gesellschaft written by Steffen Höhne and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-30 with Business & Economics categories.
Die jährlich in zwei Heften erscheinende, referierte »Zeitschrift für Kulturmanagement« initiiert und fördert eine wissenschaftliche Auseinandersetzung mit Kulturmanagement im Hinblick auf eine methodologische und theoretische Fundierung des Faches. Das international orientierte Periodikum nimmt nicht nur ökonomische Fragestellungen, sondern ebenso sehr die historischen, politischen, sozialen und wirtschaftlichen Bedingungen und Verflechtungen im Bereich Kultur in den Blick. Explizit sind daher auch Fachvertreterinnen und -vertreter akademischer Nachbardisziplinen wie der Kultursoziologie und -politologie, der Kunst-, Musik- und Theaterwissenschaft, der Kunst- und Kulturpädagogik, der Wirtschaftswissenschaft etc. angesprochen, mit ihren Beiträgen den Kulturmanagementdiskurs kritisch zu bereichern.
Trends And Issues In Global Tourism 2012
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Author : Roland Conrady
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-01-28
Trends And Issues In Global Tourism 2012 written by Roland Conrady and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-28 with Business & Economics categories.
This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world ́s largest tourism convention, the ITB Berlin Convention.
Nazi Buildings Cold War Traces And Governmentality In Post Unification Berlin
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Author : Clare Copley
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-05-28
Nazi Buildings Cold War Traces And Governmentality In Post Unification Berlin written by Clare Copley and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with History categories.
Bringing together approaches from cultural and urban history, as well as German studies and political theory, Clare Copley's probing study reflects on post-unification responses to iconic Nazi architecture to reveal insights into power, legitimacy and memory politics in the Berlin Republic. Analysing public debates, physical interventions into the buildings and the structuring of the memory landscapes around them, the book demonstrates that the politics of memory impact not just upon the built environment of the post-dictatorship city, but upon the way decisions about it are made. In doing so, Nazi Buildings, Cold War Traces and Governmentality in Post-Unification Berlin makes the case for conceiving of a specifically 'post-authoritarian' governmentality and uses the responses to constructions like Goering's Aviation Ministry, Tempelhof Airport and the Olympic complex to explore its features.
Events Future Trends Perspectives
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Author : Kim Werner
language : en
Publisher: UTB GmbH
Release Date : 2020-05-11
Events Future Trends Perspectives written by Kim Werner and has been published by UTB GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-11 with Business & Economics categories.
Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike. The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding. Content: Kim Werner and Ye Ding Acknowledgements PART A Nicole Böhmer, Kim Werner and Imke Wargin Female Careers in the Event Industry – Myth, Reality or Future Vision? Susanne Doppler, Burkhard Schmidt and Liza Funke Work Stress of Event Managers Hans-Jürgen Gaida Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances Steffen Ronft Event Psychology – An Interdisciplinary Approach Chunlei Wang and Xingdan Wang Theorising the “Event View” as a Kind of “World View” Helmut Schwägermann China Outbound Events – A Challenge for European MICE Destinations Markus Große Ophoff, Kai-Michael Griese and Kim Werner Event Organisations at the Interface between Sustainability and Digitalisation Hui Huang and Hanzhi Zhang Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China Kim Werner, Christina Bosse and Kai-Michael Griese Slow Events: Assessing the Potential for the Event Industry of the Future PART B Aliosha Alexandrov and Kai-Michael Griese Value Co-creation and the Impact on Marketing and Event Management Curricula Xing Lan and Yi Ding Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS) Mattheus Louw and Thomas Temme Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game Ye Ding, Li Zhang and Chunlei Wang Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities Gernot Gehrke Researching the Future of Event Education Steffen Ronft Appendix: Further references concerning psychological effects and phenomena
Applicability Of Mobile Marketing In The Marketing Mix Of Trade Fair Organizers
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Author : Immo Prenzel
language : en
Publisher: diplom.de
Release Date : 2010-04-21
Applicability Of Mobile Marketing In The Marketing Mix Of Trade Fair Organizers written by Immo Prenzel and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-21 with Business & Economics categories.
Inhaltsangabe:Introduction: Trade fair organizers face a number of ongoing changes and an intensified intra- and inter-industry competition that reshape the structure of their markets and value chains. Until the 80s, trade fair organizers had a huge market and little competition. They were solely administering their spaces. On this seller s market trade fair organizers could pick the companies they would allow to exhibit at their fairs. Since then, more and more trade fair organizations have entered the market and invested heavily in new venues and hall capacities. The traditional venue owners increased their hall capacities tremendously and new regional venues emerged in the Near East and Asian markets. The driver of the inter-industrial competition is the increasing number of communication, information, and sales opportunities (such as road shows, in-house exhibitions or virtual information channels like the internet) that constitute alternatives compared to the cost intensive trade fair participation. These developments have made the market a buyer s market. Consequently, the customer group s requirements towards trade fair efficiency are getting increasingly higher. Trade fair organizers need to face these developments and rethink and reshape their marketing strategies and respective marketing mix to match them to the new environment in order to stay competitive. They need to implement instruments with which they can improve the communication and service offer and thus satisfy the customer s requirements. Mobile marketing is such an instrument. It is the new trend in the modern direct marketing that offers numerous possibilities for personalized customer communication and the provision of an increased service portfolio via mobile devices. Mobile marketing is the answer to the increasingly mobile society as it allows a location and time independent reach of the customer. The question if and to which extend mobile marketing can be applied in the marketing mix of trade fair organizers is the research objective of this thesis. The approach to reach this goal is illustrated in figure 3 in the appendix and will be set as follows: chapter two will focus on the theoretical basics of mobile marketing in order to illustrate its potentials, capabilities and limitations. In chapter three the basics about trade fairs, its functions and participants are introduced. The analysis of the goals and needs of the exhibitors and visitors is the focus of [...]
Trade Shows In The Globalizing Knowledge Economy
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Author : Harald Bathelt
language : en
Publisher: Oxford University Press, USA
Release Date : 2014
Trade Shows In The Globalizing Knowledge Economy written by Harald Bathelt and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Advances In Digital Marketing And Ecommerce
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2022-06-07
Advances In Digital Marketing And Ecommerce written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-07 with Business & Economics categories.
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Temporary Knowledge Ecologies
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Author : Harald Bathelt
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-05-29
Temporary Knowledge Ecologies written by Harald Bathelt and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-29 with Political Science categories.
Temporary Knowledge Ecologies investigates and theorizes the nature, rise and evolution of trade fair knowledge ecologies in the Asia-Pacific region. It provides a comprehensive overview of trade fairs in this key world region applying a comparative pe