Everything I Know About Business I Learned From The Grateful Dead
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Everything I Know About Business I Learned From The Grateful Dead
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Author : Barry Barnes
language : en
Publisher: Hachette UK
Release Date : 2011-11-02
Everything I Know About Business I Learned From The Grateful Dead written by Barry Barnes and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-02 with Business & Economics categories.
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Marketing Lessons From The Grateful Dead
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2010-08-02
Marketing Lessons From The Grateful Dead written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-02 with Business & Economics categories.
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Searching For The Sound
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Author : Phil Lesh
language : en
Publisher: Hachette UK
Release Date : 2007-09-03
Searching For The Sound written by Phil Lesh and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-03 with Biography & Autobiography categories.
The legendary bass player tells the full, true story of his years with Jerry Garcia and the Grateful Dead in this "insightful and entertaining" (Austin Chronicle) memoir of life in the greatest improvisational band in American history. In a book "as graceful and sublime as a box of rain" (New York Times Book Review), the beloved bassist tells the stories behind the songs, tours, and jams in the Grateful Dead's long, strange trip from the 1960s to the death of Jerry Garcia in 1995 and beyond. From Ken Kesey's "acid tests" to the Summer of Love to bestselling albums and worldwide tours, the Dead's story has never been told as honestly or as memorably as in this remarkable memoir. "A fun ride...Even for the most well-read Deadhead, there's enough between the covers to make Searching for the Sound worth a look." --Associated Press
A Long Strange Trip
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Author : Dennis McNally
language : en
Publisher: Crown
Release Date : 2007-12-18
A Long Strange Trip written by Dennis McNally and has been published by Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-18 with Biography & Autobiography categories.
The complete history of one of the most long-lived and legendary bands in rock history, written by its official historian and publicist—a must-have chronicle for all Dead Heads, and for students of rock and the 1960s’ counterculture. From 1965 to 1995, the Grateful Dead flourished as one of the most beloved, unusual, and accomplished musical entities to ever grace American culture. The creative synchronicity among Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, Mickey Hart, and Ron “Pigpen” McKernan exploded out of the artistic ferment of the early sixties’ roots and folk scene, providing the soundtrack for the Dionysian revels of the counterculture. To those in the know, the Dead was an ongoing tour de force: a band whose constant commitment to exploring new realms lay at the center of a thirty-year journey through an ever-shifting array of musical, cultural, and mental landscapes. Dennis McNally, the band’s historian and publicist for more than twenty years, takes readers back through the Dead’s history in A Long Strange Trip. In a kaleidoscopic narrative, McNally not only chronicles their experiences in a fascinatingly detailed fashion, but veers off into side trips on the band’s intricate stage setup, the magic of the Grateful Dead concert experience, or metaphysical musings excerpted from a conversation among band members. He brings to vivid life the Dead’s early days in late-sixties San Francisco—an era of astounding creativity and change that reverberates to this day. Here we see the group at its most raw and powerful, playing as the house band at Ken Kesey’s acid tests, mingling with such legendary psychonauts as Neal Cassady and Owsley “Bear” Stanley, and performing the alchemical experiments, both live and in the studio, that produced some of their most searing and evocative music. But McNally carries the Dead’s saga through the seventies and into the more recent years of constant touring and incessant musical exploration, which have cemented a unique bond between performers and audience, and created the business enterprise that is much more a family than a corporation. Written with the same zeal and spirit that the Grateful Dead brought to its music for more than thirty years, the book takes readers on a personal tour through the band’s inner circle, highlighting its frenetic and very human faces. A Long Strange Trip is not only a wide-ranging cultural history, it is a definitive musical biography.
Everything I Know About Business I Learned From The Grateful Dead
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Author : Barry Barnes
language : en
Publisher: Business Plus
Release Date : 2011-11-02
Everything I Know About Business I Learned From The Grateful Dead written by Barry Barnes and has been published by Business Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-02 with Business & Economics categories.
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Home Before Daylight
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Author : Steve Parish
language : en
Publisher: St. Martin's Press
Release Date : 2004-10-01
Home Before Daylight written by Steve Parish and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-01 with Music categories.
The untold story of life on the road with the Grateful Dead, written by an insider who lived it from the early days to today. Steve Parish was never one to walk the straight-and-narrow, even during his childhood growing up in Flushing Meadow, Queens. Busted as a teenager for selling acid in the summer of 1968, Parish landed in Riker's Island. The experience changed him and after getting out he did his best to stay out of trouble, securing a job moving music equipment at the New York State Pavilion. The first show he worked was a Grateful Dead concert in July of 1969 and Parish was captivated by the music. A life seemingly headed nowhere had suddenly found its calling as he fell in quickly with a band of likeminded misfits who formed the nucleus of what would be the greatest road crew in rock 'n' roll history. Parish traveled to California where his apprenticeship began. Working for the band for free and learning his craft, Parish got to know Jerry, Bobby, Phil, Billy and Mickey and through the years their relationships forged an unbreakable bond. He became very close with Garcia in particular, acting as his personal roadie and later manager for his solo performances and Garcia Band shows. He was there during times of trouble (like when a pimp held Garcia hostage at gunpoint in a New York hotel room), spending hours by his bedside when Garcia was in a coma in 1986, and performing the duties of best man at his wedding. He was also the last friend to see Garcia alive. Throughout the Dead's historic run, there were parties of biblical proportion and celebrity run-ins with everybody from Bob Dylan to Frank Sinatra--but there was a dark side to life on the road and tragedy didn't just strike the musicians. But Home Before Daylight is a story of friendship, of music and redemption. It is a piece of music history, one that reflects the American spirit of adventure and brotherhood. Seen through Steve Parish's eyes and experiences, The Grateful Dead's wild ride has never been so revealing.
The Grateful Dead Faq
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Author : Tony Sclafani
language : en
Publisher: Rowman & Littlefield
Release Date : 2013-09-01
The Grateful Dead Faq written by Tony Sclafani and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-01 with Biography & Autobiography categories.
The Grateful Dead rose out of San Francisco's '60s underground rock scene with an unprecedented sound and image. Its members steeped in rock folk classical and blues; their instrumental prowess; and their refusal to bow to commercial conventions helped originate jam band music. Unapologetic in its advocacy of drug use as a means toward mind expansion the Dead helped catapult psychedelic music. After performing at the Monterey International Pop Festival and Woodstock the group became iconic without ever scoring a hit single. A large devoted fan base ä Deadheads ä began to follow the band everywhere. The group suffered a tragedy when bandleader Jerry Garcia slipped into a coma in 1986 but returned the next year with a top-selling album and surprise hit single Touch of Grey. By 1993 the Dead was the top-grossing live act in the United States. The band ended when Garcia died in 1995 but the music lives on with a stream of live releases. In ÊGrateful Dead FAQÊ Tony Sclafani examines the band's impact and influence on rock music and pop culture. This book ventures into unexplored areas and features a host of rare images making it a must-have for both Deadheads and casual fans.
The Complete Annotated Grateful Dead Lyrics
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Author : David G. Dodd
language : en
Publisher: Simon and Schuster
Release Date : 2015-10-13
The Complete Annotated Grateful Dead Lyrics written by David G. Dodd and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-13 with Music categories.
Additional edition statement from dust jacket.
The Grateful Dead S 100 Essential Songs
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Author : Barry Barnes
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-11-15
The Grateful Dead S 100 Essential Songs written by Barry Barnes and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Music categories.
The Grateful Dead’s 100 Essential Songs examines the band’s remarkable musical legacy, delving into 100 songs (plus a few extras) performed by the Dead throughout their career. It includes a playlist of performance and studio recordings, as well as other song analyses and first-hand narratives of hundreds of Dead concerts.
Grow
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Author : Jim Stengel
language : en
Publisher: Random House
Release Date : 2012-01-12
Grow written by Jim Stengel and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-12 with Business & Economics categories.
Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel, former director of marketing at Procter & Gamble, shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.