Everything Is Obvious
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Everything Is Obvious
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Author : Duncan J. Watts
language : en
Publisher: Atlantic Books (UK)
Release Date : 2012
Everything Is Obvious written by Duncan J. Watts and has been published by Atlantic Books (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Science categories.
From one of the world's most influential and cited sociologists, this title reveals how variable human common sense is and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future.
Everything Is Obvious
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Author : Duncan J. Watts
language : en
Publisher: Crown Currency
Release Date : 2011-03-29
Everything Is Obvious written by Duncan J. Watts and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-29 with Business & Economics categories.
By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.
Everything Is Obvious
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Author : Duncan J. Watts
language : en
Publisher:
Release Date : 2011
Everything Is Obvious written by Duncan J. Watts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
From one of the world's most influential and cited sociologists, Everything is Obvious shatters the myth of common sense and points the way to a future where science promises to illuminate the shadows of the human psyche.
Designing The Obvious
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Author : Robert Hoekman Jr.
language : en
Publisher: Pearson Education
Release Date : 2010-11-16
Designing The Obvious written by Robert Hoekman Jr. and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-16 with Computers categories.
Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
Everything Was Forever Until It Was No More
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Author : Alexei Yurchak
language : en
Publisher: Princeton University Press
Release Date : 2006
Everything Was Forever Until It Was No More written by Alexei Yurchak and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with History categories.
Drawing on diaries, correspondence, interviews and memoirs, and applying historical, anthropological and linguistic analyses, this text explores late Soviet period (1960s-80s) through the eyes of the last Soviet generation.
The Obvious
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Author : Bill Walsh
language : en
Publisher: Caboodle
Release Date : 2012-04-01
The Obvious written by Bill Walsh and has been published by Caboodle this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-01 with categories.
This book provides a comprehensive look at specifically what it takes to breakthrough your biggest challenges and live your biggest dreams! It gives you the keys for you to make it happen by identifying "The Universal Laws for Business Success." Once you know what they are, you can put them into action to get the results you want. Bill Walsh and Power Team International are dedicated to giving you the obvious tools (and even the not-so-obvious ones) to expedite your success. He knows firsthand what it takes to overcome challenges and make your business and lifestyle dreams happen. Bill's vision is to provide mentoring opportunities for people like you who are ready for massive success!
The Man Who Saw Everything
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Author : Deborah Levy
language : en
Publisher: Penguin UK
Release Date : 2019-08-29
The Man Who Saw Everything written by Deborah Levy and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-29 with Fiction categories.
LONGLISTED FOR THE BOOKER PRIZE 2019 SHORTLISTED FOR THE GOLDSMITHS PRIZE 2019 'An ice-cold skewering of patriarchy, humanity and the darkness of 20th century Europe' The Times _________________________________ 'It's like this, Saul Adler.' 'No, it's like this, Jennifer Moreau.' In 1988, Saul Adler is hit by a car on the Abbey Road. Apparently fine, he gets up and poses for a photograph taken by his girlfriend, Jennifer Moreau. He carries this photo with him to East Berlin: a fragment of the present, an anchor to the West. But in the GDR he finds himself troubled by time - stalked by the spectres of history, slipping in and out of a future that does not yet exist. Until, in 2016, Saul attempts to cross the Abbey Road again . . . _________________________________ 'A time-bending, location-hopping tale of love, truth and the power of seeing. Thoroughly gripping' Sunday Telegraph 'Writing so beautiful it stops the reader on the page' Independent 'Levy splices time in artfully believable, mesmerizing strokes' Lambda Literary 'Skewering totalitarianism - from the state, to the family, to the strictures of the male gaze - Levy explodes conventional narrative to explore the individual's place and culpability within history' Guardian 'An utterly beguiling fever dream' Daily Telegraph
The Reasonable Robot
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Author : Ryan Abbott
language : en
Publisher: Cambridge University Press
Release Date : 2020-06-25
The Reasonable Robot written by Ryan Abbott and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-25 with Business & Economics categories.
Argues that treating people and artificial intelligence differently under the law results in unexpected and harmful outcomes for social welfare.
Beyond The Obvious
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Author : Phil McKinney
language : en
Publisher: Hachette Books
Release Date : 2012-02-07
Beyond The Obvious written by Phil McKinney and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-07 with Business & Economics categories.
The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"
Consumer Behaviour
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Author : Robert East
language : en
Publisher: SAGE
Release Date : 2008-05-30
Consumer Behaviour written by Robert East and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-30 with Business & Economics categories.
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.