Evolving Beauty The Business Of Beauty In A New Age
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Evolving Beauty The Business Of Beauty In A New Age
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Author : Phylencia Taylor
language : en
Publisher:
Release Date : 2016-03-01
Evolving Beauty The Business Of Beauty In A New Age written by Phylencia Taylor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-01 with categories.
Evolving Beauty The Planner
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Author : Phylencia Taylor
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-03-20
Evolving Beauty The Planner written by Phylencia Taylor and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-20 with categories.
A Self + Brand Mastery Lifestyle Planner, the companion to Evolving Beauty, The Business of Beauty in a New Age. Designed to align your values with your goals. Harness the power of your passion, purpose and profits. Get things done with Annual, Monthly and Daily Prioritizing. 12 Women in Motion. Women in Beauty share their wisdom, passion and pain points. Independently these women can enterprise and inspire. Collectively they are tour de force. Women with universal goals, in Pursuit of being Happy & Successful. Author & Beauty Culturalist, Phylencia Taylor was moved to write THE PLANNER after working with C-Suite Executives and Fortune 500 companies for over a decade. She's seen many successful people, but not many happy executives. THE PLANNER was developed to inspire the perfect combination, the art of Being Happy & Successful. Her debut book, Evolving Beauty, The Business of Beauty in a New Age was released in 2016.
Beauty Imagined
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Author : Geoffrey Jones
language : en
Publisher: OUP Oxford
Release Date : 2010-02-25
Beauty Imagined written by Geoffrey Jones and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-25 with Business & Economics categories.
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Behind The Red Door
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Author : Louise Claire Johnson
language : en
Publisher: Gatekeeper Press
Release Date : 2021-05-04
Behind The Red Door written by Louise Claire Johnson and has been published by Gatekeeper Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Biography & Autobiography categories.
“Spring 2021’s most compulsively readable biography-meets-memoir tells the story of two women, a century apart, discovering themselves and redefining beauty and success on their own terms.” In 1908, Florence Nightingale Graham moved from the suburbs of Toronto, Canada to Manhattan with dreams of becoming a self-made woman. Within two years, she opened her first beauty salon on Fifth Avenue. Adopting the same name as her company, Elizabeth Arden went on to pioneer the global beauty industry (valued at $532 billion today). At a time when women didn’t have the right to vote, Elizabeth became one of the wealthiest self-made women in the world and the first businesswoman to grace the cover of Time magazine. By the end of the 1930s, it was said “there are only three American names known in every single corner of the globe: Singer Sewing, Coca Cola, and Elizabeth Arden.” One hundred years later, in 2008, at the age of eighteen, Louise Johnson moved from the suburbs of Toronto, Canada to Manhattan to begin her dream internship at the cosmetic giant, Elizabeth Arden. She knew nothing about the beauty industry, but was fascinated by the woman behind the brand whose inspiring legacy was at risk of falling through the cracks of history. Although they lived a century apart, Elizabeth became Louise’s invisible guide as she tried her “successful” lifestyle on for size, with a big career in a big city—but behind the glitz and the glamour, they soon struggled to recognize their true selves. Who are we really behind the makeup we put on our faces? Behind the social media highlight reels? Behind the personas we (consciously and subconsciously) present to the world? This book brings you behind the red doors of Arden, while Louise’s story serves to highlight how much (or how little) has changed a century later. What began as a desire to preserve Elizabeth’s place in history, evolved into an examination of her coming-of-age in the beauty industry and a cultural excavation on a much larger thread that connects us all. Ultimately, this book is about identity and how we learn to navigate the world to find our best self, even if it’s on a different path than we originally anticipated.
Selling Beauty
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Author : Morag Martin
language : en
Publisher: JHU Press
Release Date : 2009-10-05
Selling Beauty written by Morag Martin and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-05 with Business & Economics categories.
An “enjoyable” history of the French cosmetic industry and the evolution of beauty standards and commercial culture during a revolutionary era (European History Quarterly). As the French citizenry rebelled against the excesses of the aristocracy, there was a parallel shift in consumer beauty practices. Powdered wigs, alabaster white skin, and rouged cheeks disappeared in favor of a more natural and simple style. Selling Beauty challenges expectations about past fashions and offers a unique look into consumer culture and business practices. Morag Martin introduces readers to the social and economic world of cosmetic production and consumption, recounts criticisms against the use of cosmetics from a variety of voices, and examines how producers and retailers responded to quickly evolving fashions. Martin shows that the survival of the industry depended on its ability to find customers among the emerging working and middle classes. But the newfound popularity of cosmetics raised serious questions. Critics—from radical philosophes to medical professionals—complained that the use of cosmetics was a threat to social morals and questioned the healthfulness of products that contained arsenic, mercury, and lead. Cosmetic producers embraced these withering criticisms, though, skillfully addressing these concerns in their marketing campaigns, reassuring consumers of the moral and physical safety of their products. Rather than disappearing along with the Old Regime, the commerce of cosmetics, reimagined and redefined, flourished in the early nineteenth century—as political ideals and Enlightenment philosophies radically altered popular sentiment.
Beauty And Business
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Author : Philip Scranton
language : en
Publisher: Routledge
Release Date : 2014-03-05
Beauty And Business written by Philip Scranton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-05 with Business & Economics categories.
Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.
Made Up
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Author : Martha Laham
language : en
Publisher: Rowman & Littlefield
Release Date : 2020-10-10
Made Up written by Martha Laham and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-10 with Business & Economics categories.
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
The Business Behind Beauty
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Author : Laura Serban
language : en
Publisher:
Release Date : 2020-07-27
The Business Behind Beauty written by Laura Serban and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-27 with categories.
Beauty is democratizing. Since the 2010s, the beauty industry has been undergoing a profound metamorphosis as new voices enter the scene. Leveraging social media, innovative indie ventures are tapping into communities of Generation Z and Millennial consumers. Bolstered by the support that they receive from young people, these companies are changing the landscape of beauty. Who are the visionaries behind the most successful and impactful ventures? The Business Behind Beauty answers this question by chronicling the personal stories of trailblazing entrepreneurs and the effects that they have had on the beauty industry. By integrating comprehensive research into a storytelling style, Laura Serban puts a face to some of the most renowned billion-dollar companies, including: Fenty Beauty, which set a remarkable precedent of inclusivity The Ordinary, the first company to popularize potent skincare for affordable prices Lush, a model of ethical entrepreneurship Kylie Cosmetics, the ultimate example of a celebrity-led venture and many more... Explore the ingenuity of these pioneers, and learn about the joint effort of Generation Z and Millennials to shift business trends.
Beauty In The Age Of Empire
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Author : Raja Adal
language : en
Publisher: Columbia University Press
Release Date : 2019-08-13
Beauty In The Age Of Empire written by Raja Adal and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with History categories.
When modern primary schools were first founded in Japan and Egypt in the 1870s, they did not teach art. Yet by the middle of the twentieth century, art education was a permanent part of Japanese and Egyptian primary schooling. Both countries taught music and drawing, and wartime Japan also taught calligraphy. Why did art education become a core feature of schooling in societies as distant as Japan and Egypt, and how is aesthetics entangled with nationalism, colonialism, and empire? Beauty in the Age of Empire is a global history of aesthetic education focused on how Western practices were adopted, transformed, and repurposed in Egypt and Japan. Raja Adal uncovers the emergence of aesthetic education in modern schools and its role in making a broad spectrum of ideologies from fascism to humanism attractive. With aesthetics, educators sought to enchant children with sounds and sights, using their ears and eyes to make ideologies into objects of desire. Spanning multiple languages and continents, and engaging with the histories of nationalism, art, education, and transnational exchanges, Beauty in the Age of Empire offers a strikingly original account of the rise of aesthetics in modern schools and the modern world. It shows that, while aesthetics is important to all societies, it was all the more important for those countries on the receiving end of Western expansion, which could not claim to be wealthier or more powerful than Western empires, only more beautiful.
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem
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Author : Young Won Park
language : en
Publisher: Springer
Release Date : 2024-08-06
Cosmetics Marketing Strategy In The Era Of The Digital Ecosystem written by Young Won Park and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-06 with Business & Economics categories.
This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world, the growing middle class will set priorities for beauty–hygienic goals, nutritional choices, and healthcare development needs. The growth rates of Asian economies were slowed during the COVID-19 pandemic, yet their growth opportunities were not constrained. Diverse industries—the cosmetics industry in particular—have addressed the needs of these growing segments in Asia. In keeping up with the leading business trends, cosmetics firms also have leveraged big data and built their brand partnerships across industries, applying the Internet of Things (IoT) and artificial intelligence for their product and process development. The vast amounts of big data gathered through IoT devices are now being used to improve entire value chain operations, creating a digital thread through the global value chain. These data are increasingly used to create new services and develop a business model for global firms. As of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson & Johnson), three are from Europe (L’Oréal, Unilever, and Beiersdorf), two from Japan (Shiseido and Kao), and one from Korea (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global cosmetics market share by region shows that North Asia is the largest (35%), followed by North America (26%) and Latin America (7%), Europe (22%), and Africa and other regions (10%). With the rapid increase of the middle class in the Asia region, more sales are expected there than anywhere else. In this dynamic market environment, a real challenge for the cosmetics industry is how to develop and put into practice its own unique business model.