Exhibit Marketing
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Powerful Exhibit Marketing
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Author : Barry Siskind
language : en
Publisher: John Wiley & Sons
Release Date : 2010-02-23
Powerful Exhibit Marketing written by Barry Siskind and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-23 with Business & Economics categories.
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Exhibit Marketing And Trade Show Intelligence
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Author : Klaus Solberg Söilen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-12
Exhibit Marketing And Trade Show Intelligence written by Klaus Solberg Söilen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-12 with Business & Economics categories.
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Exhibit Marketing
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Author : Edward A. Chapman
language : en
Publisher: McGraw-Hill Companies
Release Date : 1995-01-01
Exhibit Marketing written by Edward A. Chapman and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Business & Economics categories.
This practical guide covers every vital element of a successful exhibit program, from planning to implementation to post-show follow-up. It also offers guidance for picking the right shows, setting exhibit goals, and managing a budget. This all-new edition of the professional's classic resource is a must have for first-time exhibitors, marketing managers, and trade show pros.
Exhibit Marketing
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Author : Edward A. Chapman
language : en
Publisher: New York : McGraw-Hill
Release Date : 1987
Exhibit Marketing written by Edward A. Chapman and has been published by New York : McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Exhibitions categories.
The Power Of Exhibit Marketing
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Author : Barry Siskind
language : en
Publisher: North Vancouver, B.C. : Self-Counsel Press
Release Date : 1997
The Power Of Exhibit Marketing written by Barry Siskind and has been published by North Vancouver, B.C. : Self-Counsel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The author of this text is arguably the worl d''s leading trade and consumer show expert. Here are an expe rt''s inside secrets for succeeding at trade and consumer sho ws. '
Trade Fair Management And Exhibit Marketing
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Author : R. S. Popli
language : en
Publisher:
Release Date : 1990
Trade Fair Management And Exhibit Marketing written by R. S. Popli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Exhibitions categories.
Museum Marketing And Strategy
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Author : Neil G. Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-08-25
Museum Marketing And Strategy written by Neil G. Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Business & Economics categories.
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Museum Marketing
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Author : Ruth Rentschler
language : en
Publisher: Routledge
Release Date : 2009-11-04
Museum Marketing written by Ruth Rentschler and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-04 with Business & Economics categories.
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
More Secrets Of Successful Exhibiting
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Author : Valerie A. M. Demetros
language : en
Publisher: Trinadigm
Release Date : 1998
More Secrets Of Successful Exhibiting written by Valerie A. M. Demetros and has been published by Trinadigm this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Technology & Engineering categories.
Build A Better Trade Show Image
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Author : Marlys Arnold
language : en
Publisher:
Release Date : 2023-02-21
Build A Better Trade Show Image written by Marlys Arnold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-21 with categories.
The Essential Guide - Updated for a New EraWhether you're a first-time exhibitor or have been going to shows for years, this book is filled with tips, checklists, and proven examples that will jumpstart your next exhibiting experience.Inside you'll discover how to:? Research shows and set realistic goals for exhibiting? Make your exhibit stand out with a unique theme or design? Train staffers so they're able to gather the most qualified leads? Create a buzz about your company before the show starts? Unlock the potential in the leads you gather? Expand your possibilities by implementing non-traditional techniquesIn this revised and updated edition, you'll discover a wealth of fresh ideas and examples from exhibitors in all types of industries - about 40 new pages have been added.No matter your level of experience in the world of trade shows, this book has been designed with tools for you. It's organized into six sections that focus on each aspect of trade show planning. These sections also follow the analogy of building a house. And just like how every construction project begins by drawing up blueprints and constructing a solid foundation, so should your trade show marketing.