Exhibitions Trade Fairs And Industrial Events

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Exhibitions Trade Fairs And Industrial Events

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Author : Warwick Frost
language : en
Publisher: Routledge
Release Date : 2017-09-22

Exhibitions Trade Fairs And Industrial Events written by Warwick Frost and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

Finding New Ways To Engage And Satisfy Global Customers

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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2019-04-01

Finding New Ways To Engage And Satisfy Global Customers written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Expositions Exhibits Industrial And Trade Fairs

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Author : Wolfgang Clasen
language : de
Publisher:
Release Date : 1968

Expositions Exhibits Industrial And Trade Fairs written by Wolfgang Clasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Exhibition buildings categories.

Exhibitions Exhibits Industrial And Trade Fairs

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Author : Wolfgang Clasen
language : en
Publisher:
Release Date : 1968

Exhibitions Exhibits Industrial And Trade Fairs written by Wolfgang Clasen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Exhibition buildings categories.

Trade Shows In The Globalizing Knowledge Economy

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Author : Harald Bathelt
language : en
Publisher: Oxford University Press, USA
Release Date : 2014

Trade Shows In The Globalizing Knowledge Economy written by Harald Bathelt and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

Exhibit Marketing And Trade Show Intelligence

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Author : Klaus Solberg Söilen
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-12

Exhibit Marketing And Trade Show Intelligence written by Klaus Solberg Söilen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-12 with Business & Economics categories.

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.

Trade Fairs

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Author :
language : en
Publisher:
Release Date : 1988

Trade Fairs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with categories.

Exhibitions In Years 2 0

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Author : Fondazione Fiera Milano
language : en
Publisher: EGEA spa
Release Date : 2013-03-29T00:00:00+01:00

Exhibitions In Years 2 0 written by Fondazione Fiera Milano and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-29T00:00:00+01:00 with Business & Economics categories.

Exhibition in Years 2.0 is designed to look into three important research questions. The first is the exhibitions are the primary factor for the international development of entire industrial and service sectors and are therefore an effective tool for a countryŐs industrial policy. The second is about the role of public stakeholders, who often own or run venues, and whose expectations concerning the exhibition business differ greatly from country to country. How the globalization is impacting local expectations. And last but not least, how business models develop within the exhibition industry. This publications has been conceived as a high level discussion above the most relevant topics concerning the exhibition industry, also because the Italian exhibition industry has been particularly affected by the international crisis and the strong internal competition might be troublesome for the industry. Therefore there is a need for a comparative and serious debate over the international situation in order to stimulate the exhibition industry in making the most of the economic recovery.

Overseas Export Promotion Calendar

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Author :
language : en
Publisher:
Release Date : 1975

Overseas Export Promotion Calendar written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Exhibitions categories.

The Tradeshow Week Data Book

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Author :
language : en
Publisher:
Release Date : 2009

The Tradeshow Week Data Book written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Congresses and conventions categories.