Existence Advertising Price Competition And Asymmetric Market Structure
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Existence Advertising Price Competition And Asymmetric Market Structure
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Author : Buford Curtis Eaton
language : en
Publisher:
Release Date : 2008
Existence Advertising Price Competition And Asymmetric Market Structure written by Buford Curtis Eaton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
Essays On Marketing Strategy
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Author : Yeong Seon Kang
language : en
Publisher:
Release Date : 2012
Essays On Marketing Strategy written by Yeong Seon Kang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
The objective of this dissertation is to understand optimal firm strategies (distribution channel structure, product and pricing strategies) using the Hotelling model in a duopoly competition. In Essay 1, I study how distribution channel structure affects quality decisions in a duopoly competition. I consider a set-up in which two retailers with different distribution channel structures compete on product quality and retail price. Channel decentralization can lead to more quality differentiation, which can soften the price competition. It turns out that two asymmetric strategy equilibria of an integrated and a decentralized channel structure exist. A retailer can adopt the integrated channel structure in which the retailer has the power to determine the quality of its product or can adopt the decentralized channel structure in which the supplier determines the product quality. I find that the asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel-choice model. In a sequential-channel-choice model, I find that the leader-retailer chooses the integrated channel and the follower-retailer chooses the decentralized channel and the leader can get a first-mover advantage. From a supplier's perspective, who can decide the distribution channel structure and level of quality, symmetric pairs of distribution channel structures are the equilibrium. When the market is covered and the competition between the channels exists, both suppliers choose the decentralized channel in equilibrium. When the market is not covered and each channel plays as a local monopoly, both suppliers choose the integrated channel in equilibrium. When I extend the model by adding two-dimensional consumer heterogeneity, the results are consistent with the basic model under certain conditions of the demand specification. In Essay 2, I analyze a duopoly competition when two firms face input cost increases. The objective of this study is to determine the firms' optimal strategy between a price increase and downsizing under conditions of a spatially differentiated market and consumers' diminishing utility on the product size. I analyze both symmetric and asymmetric cases of firms' original cost conditions. I find that when the two firms have the symmetric cost structures (i.e., the two firms have the same marginal cost), both firms choose the symmetric strategy in equilibrium and it depends on the amount of the cost increase. When the cost increase is sufficiently large, the two firms choose downsizing is a unique Nash equilibrium. When the input cost increase is sufficiently small, a price increase is a dominant strategy because both firms can pass the entire amount of the cost increase to the end consumers via the price increase and they can maintain their profits. When the input cost increase is intermediate, there are two Nash equilibria: (a) both firms choose a price increase or (b) both firms choose downsizing. I find that when the two firms have the asymmetric cost structures, the two firms might choose asymmetric pairs of strategies in equilibrium under certain conditions. The equilibrium outcomes depend on the cost differences between two firms and the amount of the cost increase. When the cost differences between the two firms are sufficiently small and the cost increase is sufficiently small, a price increase is the dominant strategy for both firms. When the cost differences between the two firms are sufficiently large and the cost increase is sufficiently small, the cost leader chooses a price increase, and the cost-disadvantaged firm chooses downsizing in equilibrium. When the cost increase is sufficiently large, both firms are reducing the product size in equilibrium. I extend model including an interaction effect between a consumer's loyalty and diminishing utility on the product size. Unexpectedly, downsizing might not be more favorable when a consumer's loyalty is weighted on the consumer's utility from the product size.
Sunk Costs And Market Structure
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Author : John Sutton
language : en
Publisher: MIT Press
Release Date : 1991
Sunk Costs And Market Structure written by John Sutton and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors.
European Media Governance
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Author : Georgios Terzis
language : en
Publisher: Intellect L & D E F A E
Release Date : 2009
European Media Governance written by Georgios Terzis and has been published by Intellect L & D E F A E this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Social Science categories.
A multitude of factors affect how the European media industry is governed, including commercialisation, concentration, convergence and globalisation. George Terzis' collection, European Media Governance, is the first volume to concentrate on analysing and explaining how European countries are slowly conceding control of the media from the govern...
Information Asymmetry In Online Advertising
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Author : Jan W. Wiktor
language : en
Publisher: Routledge
Release Date : 2021
Information Asymmetry In Online Advertising written by Jan W. Wiktor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business & Economics categories.
Advertising is a company's major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies' moral hazard strategies and their consequences - e-consumers' adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.
Asymmetric Information And The Market Structure Of The Banking Industry
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Author : Mr.Giovanni Dell'Ariccia
language : en
Publisher: International Monetary Fund
Release Date : 1998-06-01
Asymmetric Information And The Market Structure Of The Banking Industry written by Mr.Giovanni Dell'Ariccia and has been published by International Monetary Fund this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-01 with Business & Economics categories.
The paper analyzes the effects of informational asymmetries on the market structure of the banking industry in a multi-period model of spatial competition. All lenders face uncertainty with regard to borrowers’ creditworthiness, but, in the process of lending, incumbent banks gather proprietary information about their clients, acquiring an advantage over potential entrants. These informational asymmetries are an important determinant of the industry structure and may represent a barrier to entry for new banks. The paper shows that, in contrast with traditional models of horizontal differentiation, the steady-state equilibrium is characterized by a finite number of banks even in the absence of fixed costs.
Perspectives On Promotion And Database Marketing
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Author : Robert C. Blattberg
language : en
Publisher: World Scientific
Release Date : 2010
Perspectives On Promotion And Database Marketing written by Robert C. Blattberg and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled ?Early Bob?, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled ?Statistical Bob?. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled ?Promotional Bob?, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled ?Big Bob?, describes Robert's contribution to and impact on marketing practice. The fifth part is titled ?Direct Bob?, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled ?Micro-Macro Bob?, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.
Handbook Of Marketing Analytics
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Author : Natalie Mizik
language : en
Publisher: Edward Elgar Publishing
Release Date :
Handbook Of Marketing Analytics written by Natalie Mizik and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
The History Of Marketing Science
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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2014-06-27
The History Of Marketing Science written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Information Asymmetry In Online Advertising
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Author : Jan W. Wiktor
language : en
Publisher: Routledge
Release Date : 2021-09-30
Information Asymmetry In Online Advertising written by Jan W. Wiktor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies’ moral hazard strategies and their consequences – e-consumers’ adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.