Expanding A Digital Content Management System

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Expanding A Digital Content Management System

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Author : Magan Arthur
language : en
Publisher: CRC Press
Release Date : 2013-10-08

Expanding A Digital Content Management System written by Magan Arthur and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Language Arts & Disciplines categories.

Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media. This book allows the non-technical executive to understand the key concepts and issues. It covers the technical process and business aspects of expanding a system.

Digital Pharma Marketing Playbook

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Author : Subba Rao Chaganti
language : en
Publisher: PharmaMed Press / BSP Books
Release Date : 2022-10-22

Digital Pharma Marketing Playbook written by Subba Rao Chaganti and has been published by PharmaMed Press / BSP Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-22 with Business & Economics categories.

Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Expanding A Digital Content Management System

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Author : Magan Arthur
language : en
Publisher: CRC Press
Release Date : 2013-10-08

Expanding A Digital Content Management System written by Magan Arthur and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-08 with Business & Economics categories.

The ultimate guide for the advanced user who is tasked with building an enterprise strategy and implementation plan for digital content management.

Library Information Science Abstracts

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Author :
language : en
Publisher:
Release Date : 2008

Library Information Science Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Information science categories.

Expanding A Digital Content Management System

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Author : Magan Arthur
language : en
Publisher:
Release Date : 2013

Expanding A Digital Content Management System written by Magan Arthur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Database management categories.

Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media. This book allows the non-technical executive to understand the key concepts and issues. It covers the technical process and business aspects of expanding a system.

Evaluation Of Integrated Document Management System Idms Options For The Arizona Department Of Transportation Adot

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Author :
language : en
Publisher:
Release Date : 2003

Evaluation Of Integrated Document Management System Idms Options For The Arizona Department Of Transportation Adot written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Information storage and retrieval systems categories.

This report outlines the options and opportunities that exist for further deployments of Integrated Document Management System (IDMS) and the appropriate design approach and steps towards acquiring and implementing IDMS related technologies, to increase the competitive advantage and service levels within ADOT. The report also presents a number of sample IDMS procurement scenarios, which describe the expenditures required to implement IDMS solutions within specific target areas of ADOT. These scenarios are presented as generic templates, which can be used across sections within ADOT, and also as a basis for future budget allocation processes by ADOT.

Content Management In India In Digital Environment

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Author : IASLIC (Association). Conference
language : en
Publisher:
Release Date : 2001

Content Management In India In Digital Environment written by IASLIC (Association). Conference and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Database management categories.

Expanding Technologies Expanding Careers

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Author : Ellis Mount
language : en
Publisher: Washington, DC : Special Libraries Association
Release Date : 1997

Expanding Technologies Expanding Careers written by Ellis Mount and has been published by Washington, DC : Special Libraries Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Education categories.

American Book Publishing Record

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Author :
language : en
Publisher:
Release Date : 2005

American Book Publishing Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with American literature categories.