Experimenting With Emerging Media Platforms

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Experimenting With Emerging Media Platforms
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Author : Dan Pacheco
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-01
Experimenting With Emerging Media Platforms written by Dan Pacheco and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-01 with Social Science categories.
Experimenting with Emerging Media Platforms teaches students in media tracks – journalism, advertising, film, and public relations – how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future. Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips, and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years’ experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation, and Media Startups. For additional resources, please see the companion website: www.emergingmediaplatforms.com.
Handbook Of Research On Media Literacy In Higher Education Environments
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Author : Cubbage, Jayne
language : en
Publisher: IGI Global
Release Date : 2018-05-11
Handbook Of Research On Media Literacy In Higher Education Environments written by Cubbage, Jayne and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with Education categories.
Media is rapidly evolving, from social media to news channels, individuals are being bombarded with headlines, new technologies, and varying opinions. Teaching the next generation of communication professionals how to interact with varying forms of media is paramount as they will be the future distributors of news and information. The Handbook of Research on Media Literacy in Higher Education Environments provides emerging research on the role of journalism and mass communication education in the digital era. While highlighting topics such as community media labs, political cognition, and public engagement, this publication explores the impact of globalization and a changing and diversified world within the realm of higher education. This publication is an important resource for educators, academicians, professionals, and researchers seeking current research on applications and strategies in promoting media and digital studies in higher education.
Composing Place
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Author : Jacob Greene
language : en
Publisher: University Press of Colorado
Release Date : 2023-04-01
Composing Place written by Jacob Greene and has been published by University Press of Colorado this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-01 with Language Arts & Disciplines categories.
Composing Place takes an innovative approach to engaging with the compositional affordances of mobile technologies. Mobile, wearable, and spatial computing technologies are more than the latest marketing gimmick from a perpetually proximate future; they are rather an emerging composing platform through which digital writers will increasingly create and distribute place-based multimodal texts. Jacob Greene utilizes and develops a rhetorical framework through which writers can leverage the affordances of these technologies by drawing on theoretical approaches within rhetorical studies, multimodal composition, and spatial theory, as well as emerging “maker” practices within digital humanities and critical media studies, to show how emerging mobile technologies are poised to transform theories, practices, and pedagogies of digital writing. Greene identifies three emerging “modalities” through which mobile technologies are being used by digital writers. First, to counter dominant discourses in contested spaces; second, to historicize entrenched narratives in iconic spaces; and third, to amplify marginalized voices in mundane spaces. Through these modalities, Greene employs Indigenous philosophies and theories that upend the ways that the discipline has centered placed-based rhetorics, offering digital writers better strategies for using mobile media as a platform for civic deliberation, social advocacy, and political action. Composing Place offers close analyses of mobile media experiences created by various artists and digital media practitioners, as well as detailed overviews of Greene’s own projects (also accessible through the companion website: www.composingplace.com). These projects include a digital “countertour” of SeaWorld that demonstrates the ways in which the attraction is driven by capitalism; an augmented reality tour of Detroit’s Woodward Avenue; and a mobile advocacy project in Jacksonville, Florida, that demonstrates the inequitable effects of car-centric public infrastructure. Ultimately, by engaging with these theoretical frameworks, rhetorical design principles, and pedagogical practices of mobile writing, readers can utilize the unique affordances of mobile media in various teaching and research contexts.
Social Media Marketing
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Author : Bianca Harrington
language : en
Publisher: Publifye AS
Release Date : 2025-03-04
Social Media Marketing written by Bianca Harrington and has been published by Publifye AS this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-04 with Business & Economics categories.
""Social Media Marketing"" explores how social media has profoundly changed advertising and consumer behavior. It argues that while traditional marketing principles still apply, social media demands a new approach focused on engagement, authenticity, and data-driven decision-making. For example, influencer marketing leverages trusted voices to promote brands while viral marketing aims for widespread, rapid dissemination of content. The book also delves into the mechanics of targeted advertising, showcasing how algorithms shape content visibility and campaign performance. This book provides a pragmatic understanding of navigating the digital landscape. Beginning with core concepts like platform selection and content creation, it progresses to more advanced strategies such as influencer and viral marketing. A key focus is placed on measurement and analytics, emphasizing tracking key performance indicators to adapt strategies effectively. Case studies and actionable advice help readers implement strategies in their own businesses, making it valuable for marketing professionals, business owners, and students seeking to master social media campaigns. The book distinguishes itself by offering a balanced perspective, acknowledging both the opportunities and challenges of social media marketing, including ethical considerations and data privacy. It utilizes case studies, industry reports, and academic research to support its arguments, connecting to fields like communication studies and computer science. The accessible tone and real-world examples ensure readers gain practical insights into building brand awareness and engaging with consumers in the ever-evolving world of online advertising.
Local Social Media Marketing Attract Neighborhood Customers With Targeted Digital Tactics
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Author : Favour Emeli
language : en
Publisher: Recorded Books
Release Date : 2025-01-28
Local Social Media Marketing Attract Neighborhood Customers With Targeted Digital Tactics written by Favour Emeli and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-28 with Business & Economics categories.
In a world dominated by global marketing, it’s easy to forget the power of connecting with your local community. Local Social Media Marketing shows you how to attract neighborhood customers and grow your business by leveraging targeted digital tactics. This book covers everything from creating localized content to using geotargeting and location-based advertising to reach the right audience. Learn how to engage with local influencers, partner with other businesses, and create promotions that resonate with your community. This book not only teaches you how to use social media to drive foot traffic and sales but also how to build brand loyalty within your neighborhood. Whether you own a brick-and-mortar store, a local service business, or an online business with a local presence, Local Social Media Marketing provides the tools and strategies to grow your customer base and strengthen your connection to your community. Get ready to see how effective and rewarding local digital marketing can be for your business.
Digital Marketing In The Modern Age Navigating The Digital Landscape
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Author : Razu Rahman
language : en
Publisher: Ocleno
Release Date : 2024-08-16
Digital Marketing In The Modern Age Navigating The Digital Landscape written by Razu Rahman and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-16 with Business & Economics categories.
Digital Marketing in the Modern Age: Navigating the Digital Landscape delves into the dynamic world of digital marketing, offering readers a comprehensive guide to understanding and mastering the ever-evolving digital environment. This book explores key strategies and tools that businesses can leverage to effectively reach and engage their target audience. From the fundamentals of digital marketing to advanced tactics in SEO, social media, and analytics, this book provides valuable insights and actionable steps for marketers and entrepreneurs looking to thrive in today's competitive online marketplace.
Brand Machines Sensory Media And Calculative Culture
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Author : Sven Brodmerkel
language : en
Publisher: Springer
Release Date : 2016-10-27
Brand Machines Sensory Media And Calculative Culture written by Sven Brodmerkel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-27 with Social Science categories.
This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.
The Social Experiment
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Author : Barrett Williams
language : en
Publisher: Barrett Williams
Release Date : 2024-11-21
The Social Experiment written by Barrett Williams and has been published by Barrett Williams this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-21 with Social Science categories.
**Uncover the Secrets of the Digital World with "The Social Experiment"** Dive into the captivating realm of social media with "The Social Experiment," a thought-provoking exploration of how our digital lives shape communication, influence, and personal identity. In an age where platforms have become integral to our daily interactions, understanding their impact is more crucial than ever. Start your journey with an insightful look at the evolution of digital communication. Discover how social media has transformed traditional models into dynamic interactions, reshaping the fabric of society. Delve into the age of influencers and unravel how social media wields unprecedented power over public opinion. "The Social Experiment" takes you beneath the surface of the digital world, examining the psychological elements that keep us plugged in. From the thrill of social validation to the brain’s dopamine-driven engagement loops, this book sheds light on what keeps us coming back for more. Navigate the complexities of online identity as you explore the fine line between authenticity and curation. Learn about the effects of digital self-presentation on self-esteem and the challenges of maintaining genuine connections in a curated world. But it's not all sunshine and filters. This book confronts the darker aspects of social media, such as online harassment, privacy breaches, and the spread of misinformation. Equip yourself with the tools to navigate these hazards while maintaining a healthy online presence. Featuring inspiring stories of personal transformation and practical strategies, "The Social Experiment" offers guidance on achieving digital balance. From building a personal brand to leveraging social media for education and professional growth, discover how to harness these platforms for positive change. Join us in reflecting on the future of social media and embrace the journey towards a more mindful, connected, and fulfilling digital life. Embrace the social experiment and redefine your digital experience today.
Emerging Media
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Author : Xigen Li
language : en
Publisher: Routledge
Release Date : 2015-12-07
Emerging Media written by Xigen Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Social Science categories.
Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.
Journal Of The National Cancer Institute
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Author :
language : en
Publisher:
Release Date : 1990
Journal Of The National Cancer Institute written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Cancer categories.