Experiments On The Value Of Information In Simulated Marketing Environments
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Experiments On The Value Of Information In Simulated Marketing Environments
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Author : Paul E. Green
language : en
Publisher:
Release Date : 1967
Experiments On The Value Of Information In Simulated Marketing Environments written by Paul E. Green and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Decision-making categories.
The Economic Value Of Information
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Author : David B. Lawrence
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
The Economic Value Of Information written by David B. Lawrence and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
The Scope of This Book Popular culture often refers to current times as the Information Age, classifying many of the technological, economic, and social changes of the past four deca:les under the rubric of the Information Revolution. But similar to the Iron Age be fore it, the description "Information Age" suggests the idea that information is a commodity in the marketplace, one that can be bought and sold as an item of value. When people seek to acquire information yet complain about information overload, and when organizations invest millions in information systems yet are unable to pinpoint the benefits, perhaps this reflects a difficulty with the as sessment of the value of this commodity relative to its cost, an inability to dis cern the useless from the useful from the wasteful. The Information Age requires us to assess the value, cost, and gain from information, and to do it from several different viewpoints. At the most elementary level is the individual who perceives a need for in formation-her current state of knowledge is insufficient and something needs to be understood, or clarified, or updated, or forecast. There is a universe of al ternative information sources from which to choose, some more informative than others, some more costly than others. The individual's problem is to evalu ate the alternatives and choose which sources to access. An organization comprising many information-seeking employees and agents must take a somewhat broader viewpoint.
How Consumers Use Product Information
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Author : William L. Wilkie
language : en
Publisher:
Release Date : 1975
How Consumers Use Product Information written by William L. Wilkie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Consumer protection categories.
Encyclopedia Of Library And Information Science
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Author : Allen Kent
language : en
Publisher: CRC Press
Release Date : 1981-10-01
Encyclopedia Of Library And Information Science written by Allen Kent and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981-10-01 with Language Arts & Disciplines categories.
"The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."
Marketing Research And Modeling Progress And Prospects
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Author : Yoram Wind
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-05
Marketing Research And Modeling Progress And Prospects written by Yoram Wind and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with Business & Economics categories.
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Ency Of Library And Inform Sci 2e V4 Print
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Author : Miriam A. Drake
language : en
Publisher: CRC Press
Release Date : 2003
Ency Of Library And Inform Sci 2e V4 Print written by Miriam A. Drake and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
A revitalized version of the popular classic, the Encyclopedia of Library and Information Science, Second Edition targets new and dynamic movements in the distribution, acquisition, and development of print and online media-compiling articles from more than 450 information specialists on topics including program planning in the digital era, recruitment, information management, advances in digital technology and encoding, intellectual property, and hardware, software, database selection and design, competitive intelligence, electronic records preservation, decision support systems, ethical issues in information, online library instruction, telecommuting, and digital library projects.
Catalog Of Copyright Entries Third Series
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Author : Library of Congress. Copyright Office
language : en
Publisher: Copyright Office, Library of Congress
Release Date : 1971
Catalog Of Copyright Entries Third Series written by Library of Congress. Copyright Office and has been published by Copyright Office, Library of Congress this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Copyright categories.
History Of Marketing Science The Second Edition
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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2023-06-16
History Of Marketing Science The Second Edition written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-16 with Business & Economics categories.
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
The History Of Marketing Science
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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2014-06-27
The History Of Marketing Science written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Marketing And Society
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Author : Ronald R. Gist
language : en
Publisher:
Release Date : 1974
Marketing And Society written by Ronald R. Gist and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.