Explorations In Consumer Behavior
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Explorations In Consumer Culture Theory
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Author : John F. Sherry
language : en
Publisher: Routledge
Release Date : 2008-11-24
Explorations In Consumer Culture Theory written by John F. Sherry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-24 with Business & Economics categories.
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory." In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.
Multifaceted Explorations Of Consumer Culture And Its Impact On Individuals And Society
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Author : Burns, David J.
language : en
Publisher: IGI Global
Release Date : 2018-10-12
Multifaceted Explorations Of Consumer Culture And Its Impact On Individuals And Society written by Burns, David J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-12 with Business & Economics categories.
Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
Explorations In Consumer Behavior
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Author : Montrose S. Sommers
language : en
Publisher:
Release Date : 1968
Explorations In Consumer Behavior written by Montrose S. Sommers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Consumer behavior categories.
Handbook Of Consumer Behavior
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Author : Thomas S. Robertson
language : en
Publisher: Prentice Hall
Release Date : 1991
Handbook Of Consumer Behavior written by Thomas S. Robertson and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
The Routledge Companion To Consumer Behavior
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Author : Michael R. Solomon
language : en
Publisher: Routledge
Release Date : 2017-09-22
The Routledge Companion To Consumer Behavior written by Michael R. Solomon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Contemporary Marketing And Consumer Behavior
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Author : John F. Sherry
language : en
Publisher: SAGE
Release Date : 1995-05-02
Contemporary Marketing And Consumer Behavior written by John F. Sherry and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-05-02 with Business & Economics categories.
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
An Archaeology Of Nineteenth Century Consumer Behavior In Melbourne Australia And Buenos Aires Argentina
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Author : Pamela Ricardi
language : en
Publisher: Springer
Release Date : 2019-07-23
An Archaeology Of Nineteenth Century Consumer Behavior In Melbourne Australia And Buenos Aires Argentina written by Pamela Ricardi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-23 with Social Science categories.
This book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an analysis of domestic archaeological assemblages from two inner-city working class neighborhood sites that were largely populated by recently arrived immigrants.The book also uses primary, historical documents to assess the place of these cities within global trade networks and explores the types of goods arriving into each city. By comparing the assemblages and archival data it is possible to explore the role of choice, ethnicity, and class on consumer behavior. This approach is significant as it provides an archaeological assessment of consumer behavior which crosses socio-political divides, comparing a site within a British colony to a site in a former Spanish colony in South America. As two geographically, politically and ethnically distinct cities it was expected that archaeological and archival data would reveal substantial variation. In reality, differences, although noted, were small. Broad similarities point to the far-reaching impact of colonialism and consumerism and widespread interconnectedness during the nineteenth century. This book demonstrates the wealth of information that can be gained from international comparisons that include sites outside the British Empire.
Explorations In The History Of Marketing
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Author : Jagdish N. Sheth
language : en
Publisher: Elsevier
Release Date : 1994
Explorations In The History Of Marketing written by Jagdish N. Sheth and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Explorations In Consumer Culture Theory
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Author : John F. Sherry
language : en
Publisher: Taylor & Francis US
Release Date : 2011
Explorations In Consumer Culture Theory written by John F. Sherry and has been published by Taylor & Francis US this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Consumer behavior categories.
[Selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007.].
Explorations In The Sociology Of Consumption
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Author : George Ritzer
language : en
Publisher: SAGE
Release Date : 2001-06-04
Explorations In The Sociology Of Consumption written by George Ritzer and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-04 with Social Science categories.
In this book, one of the leading social theorists and cultural commentators of modern times, turns his gaze on consumption. George Ritzer, author of the famous McDonaldization Thesis, demonstrates the irrational consequences of the rational desire to consume and commodify. He examines how McDonaldization might be resisted, and situates the reader in the new cultural spaces that are emerging in society: shopping malls, casino hotels, Disneyfied theme parks and Las Vegas -- the new `cathedrals of consumption' as he calls them. The book shows how new processes of consumption relate to globalization theory. In illuminating discussions of the work of Thorstein Veblen and the French situationists, Ritzer unearths the roots of problems of consumption in older sociological traditions. He indicates how transgression is bound up with consumption, through an investigation of the obscene in popular and postmodern culture.