Explorations In Critical Studies Of Advertising
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Explorations In Critical Studies Of Advertising
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Author : James F. Hamilton
language : en
Publisher: Routledge
Release Date : 2016-10-26
Explorations In Critical Studies Of Advertising written by James F. Hamilton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-26 with Social Science categories.
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Critical Studies In Media Commercialism
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Author : Robin Andersen
language : en
Publisher: Oxford University Press, USA
Release Date : 2000
Critical Studies In Media Commercialism written by Robin Andersen and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
'... an extremely comprehensive and versatile presentation of the subject.... must be highly praised for providing the reader with a very wide spectrum of critical approaches to media commercialism from a range of reputed scholars and practitioners in the area of media and communication.' The International Journal of Media ManagementThis collection of expert essays explores the trends, the methods, and the consequences of media commercialism in the late 20th Century. Each essay deals with a different aspect of contemporary commercial media culture and the collection as a whole provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.
Buy This Book
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Author : Mica Nava
language : en
Publisher: Routledge
Release Date : 2013-11-05
Buy This Book written by Mica Nava and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-05 with Art categories.
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Advertising And Popular Culture
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Author : Sammy Richard Danna
language : en
Publisher: Popular Press
Release Date : 1992
Advertising And Popular Culture written by Sammy Richard Danna and has been published by Popular Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
The Dynamics Of Advertising
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Author : Barry Richards
language : en
Publisher: Psychology Press
Release Date : 2000
The Dynamics Of Advertising written by Barry Richards and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report the results of a study they did at the University of East London on changes in advertising over the past half century, and develop a method for the psycho-social study of all forms of public communication and of other aspects of daily life. They argue that advertising is far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. c. Book News Inc.
Advertising Theory
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Author : Shelly Rodgers
language : en
Publisher: Routledge
Release Date : 2019-04-15
Advertising Theory written by Shelly Rodgers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with Business & Economics categories.
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Advertising
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Author : Iain MacRury
language : en
Publisher:
Release Date : 2012
Advertising written by Iain MacRury and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
SPECIAL INTRODUCTORY PRICE! (Valid until 3 months after publication) Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection from Routledge 's acclaimed Critical Concepts in Media and Cultural Studies series answers the need for an authoritative reference work to make sense of this rapidly growing and ever more complex corpus of literature. The collection connects researchers and advanced students to the best in contemporary social and cultural theory, while maintaining a stringent focus on advertising as industry, as cultural form, and as evolving (multi-) media technology. With the economics of media cultures in flux, the four volumes bring together a comprehensive collection of the best scholarship on advertising communication, tracking the evolution of the essential themes in the twentieth and twenty-first centuries. The collection is also attentive to the global development of advertising, and incorporates various academic responses to advertising in, for example, Japan, India, China, Latin America, and Africa. Advertising qua commercial pop art form, and as professional practice, cuts through crucial questions in the history and theory of modern media. Advertising exists as the pre-eminent object for the critical scrutiny of media culture, and presents a high-profile everyday cultural site for the emergence and rehearsal of questions around, for example, gender, cultural value, ethnicity, and representation. This Routledge collection gives ready access to the major landmark and cutting-edge work engaged in such dizzying debates. In the near future, the industry dismissed by George Orwell as the rattling of a stick inside a swill bucket will confront intense pressure to change and redevelop. There will, it is widely thought, be a complex restructuring in the provision and reception of commercial cultural brand communications. Navigating this terrain will demand a heightened alertness to a wider range of thinking than has typically informed the advertising business to date. Both inside and without the academy, old questions will be posed anew, and this collection will enable users to draw on a unique database of the very best canonical and contemporary scholarship. With a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context, Advertising is destined to be valued by scholars, students, and practitioners as a vital work for research and reference.
The Advertising Handbook
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Author : Sean Brierley
language : en
Publisher: Routledge
Release Date : 2018-02-28
The Advertising Handbook written by Sean Brierley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-28 with Business & Economics categories.
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
Branded Content
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Author : Jonathan Hardy
language : en
Publisher: Routledge
Release Date : 2021-08-26
Branded Content written by Jonathan Hardy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-26 with Social Science categories.
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
Marketing Rhetoric And Control
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Author : Christopher Miles
language : en
Publisher: Routledge
Release Date : 2018-04-19
Marketing Rhetoric And Control written by Christopher Miles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-19 with Business & Economics categories.
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms – the scientific and the magico-rhetorical – that ebb and flow across the discourses of its discipline and practice. Constructing an interface between original, challenging close readings of texts from the beginnings of the Western rhetorical tradition and an examination of the ways in which marketing has set about describing itself, this text argues for a Sophistic interpretation of marketing. From this perspective, marketing is understood as providing intermediary services to facilitate the continuing exchange of attention and regard between firm/client and stakeholders. It seeks to manage and direct this exchange through an appreciation of the changing rational and irrational motivations of the firm and stakeholders, using these as resources for the construction of both planned and improvised persuasive interactions in agonistic (or competitive) environments. This book is aimed primarily at researchers and academics working in the fields of marketing, marketing communications, and the related disciplines of marketing theory, critical marketing, and digital marketing. It will also be of value to marketing academics in business schools, including those working in the areas of media and communication studies who have an interest in commercial and corporate communication, brand use of interactive media, and communication theory.