Exploring Mass Media For A Changing World
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Exploring Mass Media For A Changing World
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Author : Ray A Hiebert
language : en
Publisher: Routledge
Release Date : 2017-10-23
Exploring Mass Media For A Changing World written by Ray A Hiebert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-23 with Language Arts & Disciplines categories.
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Exploring Mass Media For A Changing World
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Author : Ray Eldon Hiebert
language : en
Publisher: Routledge
Release Date : 1999-10
Exploring Mass Media For A Changing World written by Ray Eldon Hiebert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10 with categories.
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Exploring Mass Media For A Changing World
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Author : Ray Eldon Hiebert
language : en
Publisher: Routledge
Release Date : 2000
Exploring Mass Media For A Changing World written by Ray Eldon Hiebert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Social Science categories.
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Mass Media
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Author : James B. Martin
language : en
Publisher: Nova Publishers
Release Date : 2002
Mass Media written by James B. Martin and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Social Science categories.
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
The Sage International Encyclopedia Of Mass Media And Society
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Author : Debra L. Merskin
language : en
Publisher: SAGE Publications
Release Date : 2019-11-12
The Sage International Encyclopedia Of Mass Media And Society written by Debra L. Merskin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Mass Media In A Changing World
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Author : George R. Rodman
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2008
Mass Media In A Changing World written by George R. Rodman and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Mass media categories.
Accompanying DVD-ROM contains ... : Media tours videos: takes students on a virtual field trip into the actual facilities and daily operations of a television and radio station, a newspaper, a public relations company, and Vibe magaaine, [and] Online learning center: includes self-tests, electronic Timeline of Mass Media Milestones study guide, Web Excursions, additional Internet exercises, recommended readings, movies, and documentaries."--Page 4 of cover.
Mass Media In 2025
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Author : Erwin K. Thomas
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2001-08-30
Mass Media In 2025 written by Erwin K. Thomas and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-30 with Language Arts & Disciplines categories.
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
The New Cathedrals
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Author : Robert C. Trumpbour
language : en
Publisher: Syracuse University Press
Release Date : 2006-12-15
The New Cathedrals written by Robert C. Trumpbour and has been published by Syracuse University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-12-15 with Sports & Recreation categories.
Stadium construction has altered the physical landscape of many major metropolitan areas throughout North America and has had a profound psychological and economic impact on these urban centers. The ways athletic facilities have been constructed, from the ritual-centered beginnings of stadium construction in ancient Greece to the large-scale construction of professional sports facilities in present day global centers, reveal a culture’s values and priorities and how it defines its recreational needs. Drawing on thorough and wide-ranging research, Robert C. Trumpbour examines the political institutions, commercial entities, civic leadership, and media organizations that influenced stadium construction. The author analyzes three significant recent historical periods: the Progressive Era, when modern fireproof stadiums were first built; the late 1960s and early 1970s, when multipurpose stadiums were built in downtown areas to promote urban redevelopment; and the late 1990s, when retro ballparks were designed to accommodate commercial and entertainment space. Charting this evolution, Trumpbour convincingly argues that there has been a dramatic shift in the role of the media, with media access emerging as a vital element in setting the ground rules for the debate on stadium construction. Written in lucid, jargon-free prose, this book combines a detailed history of stadium construction with an analysis of current stadium issues.
Translation And News Making In Contemporary Arabic Television
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Author : Ali Darwish
language : en
Publisher: Writescope Publishers
Release Date : 2010
Translation And News Making In Contemporary Arabic Television written by Ali Darwish and has been published by Writescope Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Television categories.
The Routledge Handbook Of Magazine Research
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Author : David Abrahamson
language : en
Publisher: Routledge
Release Date : 2015-06-05
The Routledge Handbook Of Magazine Research written by David Abrahamson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-05 with Language Arts & Disciplines categories.
Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.