Exploring Media Research
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Exploring Media Research
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Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2017-08-21
Exploring Media Research written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-21 with Social Science categories.
From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.
Exploring Media Culture
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Author : Michael R. Real
language : en
Publisher: SAGE Publications
Release Date : 1996-09-26
Exploring Media Culture written by Michael R. Real and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-09-26 with Language Arts & Disciplines categories.
This unique textbook provides a fresh interpretation of media analysis and cultural studies. Each chapter focuses on a particular aspect of American popular culture - including Hollywood cinema, presidential elections and the Super Bowl - to demystify complex concepts such as ritual, postmodernism and political economy. This use of popular culture texts, narratives and interpretations will enable readers to understand more about this important yet esoteric debate. Exploring Media Culture synthesizes a wealth of information and research and presents this in an engaging and accessible format.
International Media Research
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Author : John R. Corner
language : en
Publisher: Routledge
Release Date : 2004-01-14
International Media Research written by John R. Corner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-14 with Social Science categories.
International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war.
Exploring Media Discourse
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Author : Myra Macdonald
language : en
Publisher: Bloomsbury USA
Release Date : 2003-03-28
Exploring Media Discourse written by Myra Macdonald and has been published by Bloomsbury USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-28 with Social Science categories.
The concept of discourse is immensely useful in analysing media texts. Yet it is often seen as primarily a linguistic tool. This book explores the ways in which it can be used for media studies, especially for understanding the interplay between verbal and visual signification in today's media.
The Handbook Of Media Education Research
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Author : Divina Frau-Meigs
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-23
The Handbook Of Media Education Research written by Divina Frau-Meigs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-23 with Social Science categories.
Over the past forty years, media education research has emerged as a historical, epistemological and practical field of study. Shifts in the field—along with radical transformations in media technologies, aesthetic forms, ownership models, and audience participation practices—have driven the application of new concepts and theories across a range of both school and non-school settings. The Handbook on Media Education Research is a unique exploration of the complex set of practices, theories, and tools of media research. Featuring contributions from a diverse range of internationally recognized experts and practitioners, this timely volume discusses recent developments in the field in the context of related scholarship, public policy, formal and non-formal teaching and learning, and DIY and community practice. Offering a truly global perspective, the Handbook focuses on empirical work from Media and Information Literacy (MIL) practitioners from around the world. The book’s five parts explore global youth cultures and the media, trans-media learning, media literacy and scientific controversies, varying national approaches to media research, media education policies, and much more. A ground breaking resource on the concepts and theories of media research, this important book: Provides a diversity of views and experiences relevant to media literacy education research Features contributions from experts from a wide-range of countries including South Africa, Finland, India, Italy, Brazil, and many more Examines the history and future of media education in various international contexts Discusses the development and current state of media literacy education institutions and policies Addresses important contemporary issues such as social media use; datafication; digital privacy, rights, and divides; and global cultural practices. The Handbook of Media Education Research is an invaluable guide for researchers in the field, undergraduate and graduate students in media studies, policy makers, and MIL practitioners.
Mass Media Research
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Author : Roger D. Wimmer
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2013-01-01
Mass Media Research written by Roger D. Wimmer and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-01 with Mass media categories.
Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with an expansive section on data analysis and concludes with cutting-edge coverage on applying research methods to the primary areas of interest, including print, electronic media, advertising, and public relations. Completely up to date, the Tenth Edition fully integrates social media coverage, ethics, and the impact of emerging technology on mass media research. It also provides expanded coverage of online research, the impact of tablets on readership, new advertising channels, social media message analytics, and much more.
Exploring The Media
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Author : Barbara Connell
language : en
Publisher:
Release Date : 2010
Exploring The Media written by Barbara Connell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Mass media categories.
"A wealth of well-researched and informative material.... I'd suggest investing in half-a-dozen copies for the library or the media] department, and encouraging students to buy their own copy... and I'd like to congratulate Auteur for providing a text which offers friendly and well-presented guidance."--PoV In this new edition of Auteur's highly successful introductory textbook, expert instructors and examiners revise, update, and expand key entries. Exploring the Media unpacks media's core concepts and develops students' analytical, research, and production skills. As with the first edition, the text maintains its three-part structure. The first section, entitled "Approaching the Media," covers the major concepts of media studies--genre, narrative, representation, and audience--as they take shape in various forms of media, and it includes a new section on ethnicity. The second section, "Media Industries," evaluates (now revised) case studies of television programs, computer games, films, magazines, and advertising, and adds new coverage of the music industry, newspapers, and radio. The third section, "Researching, Creating, and Evaluating Your Own Media Products," has been reworked entirely to reflect recent changes in technology, audience, and production.
Understanding Audiences
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Author : Andy Ruddock
language : en
Publisher: SAGE
Release Date : 2001-03-08
Understanding Audiences written by Andy Ruddock and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-08 with Social Science categories.
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
International Media Research
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Author : John Corner
language : en
Publisher: Psychology Press
Release Date : 1998
International Media Research written by John Corner and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Performing Arts categories.
International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. The contributors to this volume analyse and reflect upon dominant themes and debates that have made media research an increasingly important element of political, social and cultural enquiry. The book opens with an introduction which surveys the current state of the field, and continues with a critical evaluation of the work of the leading media scholar, Elihu Katz. It goes on to explore the relationship between media studies and adjacent fields: cultural studies and new work on gender and sexuality. Contributors drawn from the UK, USA, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, these chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of a research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war. This major survey firmly places media research in the wider context of political and social change and its analysis, and provides a defining but also questioning perspective on its achievements.
International Media Research
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Author : John R. Corner
language : en
Publisher: Routledge
Release Date : 2004-01-14
International Media Research written by John R. Corner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-14 with Social Science categories.
International Media Research offers a rigorous and critical review of key approaches and concerns that have recently defined the field of media research. In this clearly argued collection of essays, the contributors analyze and reflect upon dominant themes and debates that have made media research an increasingly important element of cultural theory. The volume begins with a critical evaluation of the work of the leading media scholar, Elihu Katz, and continues with an exploration of the relationship between media studies and adjacent disciplines: cultural studies and gender and sexuality. Contributors drawn from Britain, America, Canada and Belgium consider the relationships between media research and media policy in different national and international contexts. Focusing on the European Union, East-Central Europe, North America and Latin America, chapters assess the impact of social, economic and political circumstances on policy debates and the shaping of the research agenda. The final chapter adopts a transatlantic perspective in tracing and analysing the history of the media's role in reporting war.