Express Series English For Marketing And Advertising
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Express English For Marketing And Advertising Pack Student S Book Per Le Scuole Superiori Con Multi Rom
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Author :
language : it
Publisher:
Release Date : 2008
Express English For Marketing And Advertising Pack Student S Book Per Le Scuole Superiori Con Multi Rom written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
English For Marketing And Advertising
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Author : Sylee Gore
language : en
Publisher: Oxford University Press, USA
Release Date : 2007
English For Marketing And Advertising written by Sylee Gore and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business communication categories.
An expanding series of short, specialist English courses for different professions, work skills, and industries.
Express Series English For Marketing Advertising
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Author : Sylee Gore
language : en
Publisher: Oxford University Press
Release Date : 2015-10-08
Express Series English For Marketing Advertising written by Sylee Gore and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-08 with Foreign Language Study categories.
Please note that the Print Replica PDF digital version does not contain the audio. English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing and advertising professionals who need to communicate confi dently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a standalone intensive specialist course, or for self-study. English for Marketing & Advertising will help prepare you to work internationally in this profession.
English For Marketing And Advertising
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Author :
language : en
Publisher:
Release Date : 2020
English For Marketing And Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
English For Marketing And Advertising
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Author : Sylee Gore
language : en
Publisher:
Release Date : 2009
English For Marketing And Advertising written by Sylee Gore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
English For Marketing And Advertising
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Author :
language : en
Publisher:
Release Date : 2019
English For Marketing And Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
English For Marketing And Advertising
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Author : Sylee Gore
language : cs
Publisher:
Release Date : 2007
English For Marketing And Advertising written by Sylee Gore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Foreign Languages In Advertising
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Author : Jos Hornikx
language : en
Publisher: Springer Nature
Release Date : 2019-12-17
Foreign Languages In Advertising written by Jos Hornikx and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-17 with Language Arts & Disciplines categories.
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Truth Lies And Advertising
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Author : Jon Steel
language : en
Publisher: John Wiley & Sons
Release Date : 1998-03-13
Truth Lies And Advertising written by Jon Steel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-13 with Business & Economics categories.
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Business English Marketing And Sales Student Book
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Author : Nevine Abdel Khalik
language : en
Publisher:
Release Date : 2008-01-01
Business English Marketing And Sales Student Book written by Nevine Abdel Khalik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Business communication categories.
The first of a series of books for learners of English in the business world that primarily promotes reading and writing skills. Learners learn to read and analyse authentic materials including poems, internet and newspaper articles. They also practise listening to recorded excerpts from actual movie scenes. The structure of the units and subsequent language exercises allows flexibility when there are different levels of learners in the same class who range from high beginners to low intermediate. The text is colourful, interesting and easy to use. Each booklet is accompanied by a teacher's companion with instructions on classroom techniques an audio CD.