Extraordinary Guarantees
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Extraordinary Guarantees
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Author : Christopher W. L. Hart
language : en
Publisher:
Release Date : 1993
Extraordinary Guarantees written by Christopher W. L. Hart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Consumer protection categories.
Ebook Services Marketing Integrating Customer Focus Across The Firm
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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2012-06-16
Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-16 with Business & Economics categories.
The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
Managing Tourism And Hospitality Services
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Author : B. Prideaux
language : en
Publisher: CABI
Release Date : 2006-09-14
Managing Tourism And Hospitality Services written by B. Prideaux and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-14 with Hospitality industry categories.
The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Market Your Way To Growth
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2012-12-18
Market Your Way To Growth written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-18 with Business & Economics categories.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Implementing Value Pricing
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Author : Ronald J. Baker
language : en
Publisher: John Wiley & Sons
Release Date : 2010-11-29
Implementing Value Pricing written by Ronald J. Baker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-29 with Business & Economics categories.
Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination
Sessional Papers
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Author : Canada. Parliament
language : en
Publisher:
Release Date : 1879
Sessional Papers written by Canada. Parliament and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1879 with Canada categories.
"Report of the Dominion fishery commission on the fisheries of the province of Ontario, 1893", issued as vol. 26, no. 7, supplement.
Immigration Reform And Control Act Of 1985
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Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Immigration and Refugee Policy
language : en
Publisher:
Release Date : 1985
Immigration Reform And Control Act Of 1985 written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Immigration and Refugee Policy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Alien labor, Mexican categories.
The Dead Cities Of The Zuyder Zee A Voyage To The Picturesque Side Of Holland
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Author : Henry Havard
language : en
Publisher:
Release Date : 1876
The Dead Cities Of The Zuyder Zee A Voyage To The Picturesque Side Of Holland written by Henry Havard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1876 with IJssel Lake (Netherlands) categories.
The History Of The Religious Movement Of The Eighteenth Century Called Methodism
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Author : Abel Stevens
language : en
Publisher:
Release Date : 1870
The History Of The Religious Movement Of The Eighteenth Century Called Methodism written by Abel Stevens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1870 with categories.
Strategic Marketing Planning
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Author : Richard M.S. Wilson
language : en
Publisher: Routledge
Release Date : 2010-05-04
Strategic Marketing Planning written by Richard M.S. Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-04 with Business & Economics categories.
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures