Exzerptsammlung Zum Thema Kampf Um Images Gestaltung In Gesellschaftlichen Konfliktlagen
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Exzerptsammlung Zum Thema Kampf Um Images Gestaltung In Gesellschaftlichen Konfliktlagen
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Author : Tanja Heckl
language : de
Publisher:
Release Date : 2017-05-16
Exzerptsammlung Zum Thema Kampf Um Images Gestaltung In Gesellschaftlichen Konfliktlagen written by Tanja Heckl and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-16 with categories.
Exzerpt aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,2, Justus-Liebig-Universität Gießen, Sprache: Deutsch, Abstract: Die tägliche Auseinandersetzung mit den Medien, bedeutet zugleich auch eine Auseinandersetzung mit dem damit verbundenen allgegenwertigen Kampf um Images. Dieser Kampf um Images kann aus verschiedenen Gründen erfolgen und daher auch die unterschiedlichsten Formen annehmen. Die folgende Sammlung stellt verschiedene Texte vor, welche sich mit eben diesem Kampf um Images befassen. Eigentlich sollte man annehmen, dass Bilder in den Massenmedien, wie zum Beispiel im Falle des Fernsehers als Medium, die Realität abbilden. Das heißt, dass in den Nachrichten reale Geschehnisse übermittelt werden. Jedoch geht es oftmals viel eher um Fragen wie: "Wer hat die spektakulärsten Bilder? Wer hat die dramatischste Geschichte hinter den Bildern?" Natürlich bleibt es hier nicht immer bei der Wahrheit und somit beginnt der Kampf um Images. Diese Image-Kämpfe müssen jedoch nicht immer zwangsläufig gegeneinander ausgerichtet sein, also von einem Image-Kämpfer gegen den nächsten, sondern können schlichtweg für ein bestimmtes Ziel kämpfen. Das beste Beispiel ist hier die Werbung. Im Rahmen von Werbemaßnahmen kann für die verschiedensten Dinge geworben werden. Produkte, welche gekauft werden sollen, Politiker, die für Stimmen werben, sowie Organisationen um Mitglieder. Sie alle führen jeweils einen bestimmten Kampf und versuchen diesen mittels Images für sich zu gewinnen. Sich dabei an Bildern zu bedienen, scheint naheliegend zu sein. Denn wer kennt sie nicht: Bestimmte Symbole die für etwas Spezielles stehen? Oder Bilder und Szenen die eine bestimmte Stimmung und besondere Emotionen hervorrufen? Eben solche Bilder, Symbole und Szenen werden bei Kämpfen um Images benutzt. Oft wird dabei auf bestimmte Stereotypen und Klischees zurückgegriffen. Die drei unterschiedlichen Texte, auf die in den folgenden Kapiteln eingegangen wird, beschäftigen sich e
Kampf Um Images
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Author : Jörn Ahrens
language : de
Publisher: Springer-Verlag
Release Date : 2014-12-23
Kampf Um Images written by Jörn Ahrens and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-23 with Social Science categories.
Der Kampf um Bilder, um ihre Herstellung, ihren Einsatz, ihre Rezeption und Bedeutung reicht sehr weit in die Kulturgeschichte zurück. Von einem „Kampf um Images“ in der Gegenwartsgesellschaft zu sprechen bedeutet indessen, einem soziokulturellen Wandel Rechnung zu tragen, der mit Medienumbrüchen ebenso in Beziehung steht wie mit gesellschaftlichen Entwicklungen. Neben und mit dem allgemeinen Bedeutungszuwachs visueller Kommunikation spielen die Auseinandersetzungen um Images in ganz verschiedenen Gesellschaftsbereichen eine wichtige Rolle. So kämpfen nicht nur Politiker, sondern auch Konsumprodukte, soziale Bewegungen, Städte, Nationalstaaten, Non-Profit-Organisationen, Kirchen und neuerdings auch Bildungseinrichtungen (z.B. Universitäten) auf verschiedenen (Medien-) Bühnen um „gute“ Images.
All Creatures
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Author : Robert E. Kohler
language : en
Publisher: Princeton University Press
Release Date : 2013-10-31
All Creatures written by Robert E. Kohler and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-31 with Science categories.
We humans share Earth with 1.4 million known species and millions more species that are still unrecorded. Yet we know surprisingly little about the practical work that produced the vast inventory we have to date of our fellow creatures. How were these multitudinous creatures collected, recorded, and named? When, and by whom? Here a distinguished historian of science tells the story of the modern discovery of biodiversity. Robert Kohler argues that the work begun by Linnaeus culminated around 1900, when collecting and inventory were organized on a grand scale in natural history surveys. Supported by governments, museums, and universities, biologists launched hundreds of collecting expeditions to every corner of the world. Kohler conveys to readers the experience and feel of expeditionary travel: the customs and rhythms of collectors' daily work, and its special pleasures and pains. A novel twist in this story is that survey collecting was rooted not just in science but also in new customs of outdoor recreation, such as hiking, camping, and sport hunting. These popular pursuits engendered a wide scientific interest in animals and plants and inspired wealthy nature-goers to pay for expeditions. The modern discovery of biodiversity became a reality when scientists' desire to know intersected with the culture of outdoor vacationing. General readers as well as scholars will find this book fascinating.
A Passion For Birds
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Author : Mark V. Barrow, Jr.
language : en
Publisher: Princeton University Press
Release Date : 2021-08-10
A Passion For Birds written by Mark V. Barrow, Jr. and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-10 with Nature categories.
In the decades following the Civil War--as industrialization, urbanization, and economic expansion increasingly reshaped the landscape--many Americans began seeking adventure and aesthetic gratification through avian pursuits. By the turn of the century, hundreds of thousands of middle-and upper-class devotees were rushing to join Audubon societies, purchase field guides, and keep records of the species they encountered in the wild. Mark Barrow vividly reconstructs this story not only through the experiences of birdwatchers, collectors, conservationists, and taxidermists, but also through those of a relatively new breed of bird enthusiast: the technically oriented ornithologist. In exploring how ornithologists struggled to forge a discipline and profession amidst an explosion of popular interest in natural history, A Passion for Birds provides the first book-length history of American ornithology from the death of John James Audubon to the Second World War. Barrow shows how efforts to form a scientific community distinct from popular birders met with only partial success. The founding of the American Ornithologists' Union in 1883 and the subsequent expansion of formal educational and employment opportunities in ornithology marked important milestones in this campaign. Yet by the middle of the twentieth century, when ornithology had finally achieved the status of a modern profession, its practitioners remained dependent on the services of birdwatchers and other amateur enthusiasts. Environmental issues also loom large in Barrow's account as he traces areas of both cooperation and conflict between ornithologists and wildlife conservationists. Recounting a colorful story based on the interactions among a wide variety of bird-lovers, this book will interest historians of science, environmental historians, ornithologists, birdwatchers, and anyone curious about the historical roots of today's birding boom.
Modern Nature
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Author : Lynn K. Nyhart
language : en
Publisher: University of Chicago Press
Release Date : 2009-08-01
Modern Nature written by Lynn K. Nyhart and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-01 with Science categories.
In Modern Nature,Lynn K. Nyhart traces the emergence of a “biological perspective” in late nineteenth-century Germany that emphasized the dynamic relationships among organisms, and between organisms and their environment. Examining this approach to nature in light of Germany’s fraught urbanization and industrialization, as well the opportunities presented by new and reforming institutions, she argues that rapid social change drew attention to the role of social relationships and physical environments in rendering a society—and nature—whole, functional, and healthy. This quintessentially modern view of nature, Nyhart shows, stood in stark contrast to the standard naturalist’s orientation toward classification. While this new biological perspective would eventually grow into the academic discipline of ecology, Modern Nature locates its roots outside the universities, in a vibrant realm of populist natural history inhabited by taxidermists and zookeepers, schoolteachers and museum reformers, amateur enthusiasts and nature protectionists. Probing the populist beginnings of animal ecology in Germany, Nyhart unites the history of popular natural history with that of elite science in a new way. In doing so, she brings to light a major orientation in late nineteenth-century biology that has long been eclipsed by Darwinism.
Landscapes And Labscapes
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Author : Robert E. Kohler
language : en
Publisher: University of Chicago Press
Release Date : 2010-11-15
Landscapes And Labscapes written by Robert E. Kohler and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-15 with Science categories.
What is it like to do field biology in a world that exalts experiments and laboratories? How have field biologists assimilated laboratory values and practices, and crafted an exact, quantitative science without losing their naturalist souls? In Landscapes and Labscapes, Robert E. Kohler explores the people, places, and practices of field biology in the United States from the 1890s to the 1950s. He takes readers into the fields and forests where field biologists learned to count and measure nature and to read the imperfect records of "nature's experiments." He shows how field researchers use nature's particularities to develop "practices of place" that achieve in nature what laboratory researchers can only do with simplified experiments. Using historical frontiers as models, Kohler shows how biologists created vigorous new border sciences of ecology and evolutionary biology.
Creating Wilderness
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Author : Patrick Kupper
language : en
Publisher: Berghahn Books
Release Date : 2014-07-01
Creating Wilderness written by Patrick Kupper and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-01 with History categories.
The history of the Swiss National Park, from its creation in the years before the Great War to the present, is told for the first time in this book. Unlike Yellowstone Park, which embodied close cooperation between state-supported conservation and public recreation, the Swiss park put in place an extraordinarily strong conservation program derived from a close alliance between the state and scientific research. This deliberate reinterpretation of the American idea of the national park was innovative and radical, but its consequences were not limited to Switzerland. The Swiss park became the prime example of a “scientific national park,” thereby influencing the course of national parks worldwide.