Face Your Brand The Visual Language Of Branding Explained
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Face Your Brand The Visual Language Of Branding Explained
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Author :
language : en
Publisher: Alex Greyling
Release Date :
Face Your Brand The Visual Language Of Branding Explained written by and has been published by Alex Greyling this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Branding And The Visual Response
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Author : Peter Sher
language : en
Publisher: brandguide universe
Release Date : 2021-09-01
Branding And The Visual Response written by Peter Sher and has been published by brandguide universe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-01 with Design categories.
Branding can be approached from various angles, for example with a marketing, sales or business mindset. On 156 pages, this unique book has a strong visual focus and provides an opportunity for learning and development, mostly to graphic designers, marketing specialists and consultants who are open to visual ideas and wish to grow professionally – and to future clients planning to have their visual identity designed. From a brand to a visual language The five chapters take the reader through the visual branding process, covering branding and the meaning of visual elements. Detailed descriptions are complemented with explanatory illustrations or images on almost every page. The last chapter offers short, supplementary pieces of information and several useful tools and guides. Who is this book aimed at? » Graphic designers wishing to dive deeper into the branding process » Consultants seeking a better understanding of the visual aspects of branding » Students of visual fields » Entrepreneurs wishing to get an insight into branding and visual identity design The structure of the book The branding process: brand, brand sprint and brand design. The visual response: basic forms and their meaning, bouba or kiki, typography and how to choose a colour. The visual branding process:briefing, draft designs, presentation, iteration and delivery. Digital visual identities: website, application, advertisements, social media, design systems. Useful materials: useful materials and guides for branding and visual identity design.
Visual Branding
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Author : Edward F. McQuarrie
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-12-30
Visual Branding written by Edward F. McQuarrie and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-30 with Business & Economics categories.
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
Designing Brand Identity
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Author : Alina Wheeler
language : en
Publisher: John Wiley & Sons
Release Date : 2017-10-24
Designing Brand Identity written by Alina Wheeler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Design categories.
Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi
Visual Identity
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Author : Susan Westcott Alessandri
language : en
Publisher: M.E. Sharpe
Release Date :
Visual Identity written by Susan Westcott Alessandri and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Breakthrough Nonprofit Branding
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Author : Jocelyne Daw
language : en
Publisher: John Wiley & Sons
Release Date : 2010-10-01
Breakthrough Nonprofit Branding written by Jocelyne Daw and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-01 with Business & Economics categories.
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.
Really Good Packaging Explained
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Author : Rob Wallace
language : en
Publisher: Rockport Publishers
Release Date : 2009-09-01
Really Good Packaging Explained written by Rob Wallace and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Design categories.
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others.Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
About Face 3
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Author : Alan Cooper
language : en
Publisher: John Wiley & Sons
Release Date : 2007-04-18
About Face 3 written by Alan Cooper and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-18 with Computers categories.
This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the knowledge to design the best possible digital products and services.
Creating A Brand Identity A Guide For Designers
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Author : Catharine Slade-Brooking
language : en
Publisher: Hachette UK
Release Date : 2016-01-18
Creating A Brand Identity A Guide For Designers written by Catharine Slade-Brooking and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Design categories.
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Brandface For Entrepreneurs
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Author : Tonya Eberhart
language : en
Publisher:
Release Date : 2016-10-10
Brandface For Entrepreneurs written by Tonya Eberhart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-10 with categories.
BrandFace(r) is not the first book on personal branding. And Tonya Eberhart is not the first author to write about personal branding, but she is the first to define the essential BrandFace(r) elements that you need to effectively utilize integrated marketing principles and multiple media platforms to transform you into the face of your brand.Marketing has become more complex. There are literally thousands of new marketing and advertising choices available now that were unheard of just a decade ago. In order to stand out, entrepreneurs must understand and accept two things: which marketing tools to use in order to maximize effectiveness, and how to leverage their own knowledge, expertise and image to become the BrandFace(r) Star in their industry.About the Co-Author:BrandFace(r) for Entrepreneurs is the fourth book in the BrandFace series, and is co-authored by Michael Carr, America's Top Selling Real Estate Auctioneer and an entrepreneur. He has been licensed in as many as 27 U.S. states as a broker and auctioneer, and has been actively involved in over 68,000 real estate transactions. This book includes Michael's experiences and advice as the face of his own brand in a competitive industry. He has successfully put into practice the BrandFace(r) principles which have made him a household name in his market. Entrepreneurs will learn how to take their own business from mediocrity to a recognizable brand.