Facebook Para La Empresa En 4pasos
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Facebook Para La Empresa En 4pasos
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Author : Rojas, Fernando
language : es
Publisher: Ediciones Felou, S.A. de C.V.
Release Date : 2017-01-13
Facebook Para La Empresa En 4pasos written by Rojas, Fernando and has been published by Ediciones Felou, S.A. de C.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-13 with Business & Economics categories.
Twitter Para La Empresa En 4pasos
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Author : Fernando Rojas Sánchez
language : es
Publisher: Ediciones Felou, S.A. de C.V.
Release Date : 2013-07-22
Twitter Para La Empresa En 4pasos written by Fernando Rojas Sánchez and has been published by Ediciones Felou, S.A. de C.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-22 with Business & Economics categories.
¿Eres un apasionado de las redes sociales y el marketing; un empresario con ganas de desarrollar su negocio mediante las plataformas digitales; o eres el Community Manager de alguna empresa y buscas obtener mejores resultados? Entonces este libro es el indicado para ti. ¿Mi empresa en Redes Sociales? ¿Cómo? Muchos empresarios se hacen esta pregunta. En el mundo de hoy, vemos cómo proliferan cada día más la cantidad de cuentas de Twitter, Facebook, Linkedin, Foursquare –entre otras- y nos cuestionamos: ¿Será una moda? ¿Cómo se puede beneficiar la empresa de esto? El objetivo del libro es ayudar al empresario a entender un poco más de este tema, resaltarle los beneficios que le puede aportar, conocer a la persona idónea para encargarse de la cuenta, para poder así decidir cual es la mejor estrategia para entrar a las redes sociales. El segundo público al que está destinado el libro lo conforman las personas que quieren aprender a administrar al Twitter de la empresa o profesionalizar su hacer diario.
Storyscaping
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Author : Gaston Legorburu
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-14
Storyscaping written by Gaston Legorburu and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Business & Economics categories.
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
The New Rules Of Marketing And Pr
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Author : David Meerman Scott
language : en
Publisher: John Wiley & Sons
Release Date : 2010-01-15
The New Rules Of Marketing And Pr written by David Meerman Scott and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-15 with Business & Economics categories.
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
The First Mile
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Author : Scott D. Anthony
language : en
Publisher: Harvard Business Review Press
Release Date : 2014-04-01
The First Mile written by Scott D. Anthony and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-01 with Business & Economics categories.
You have a great idea, now what? That first mile—where an innovation moves from an idea on paper to the market—is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren’t the problem. It’s the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You’ll learn: • How to evaluate your idea’s strengths and weaknesses using the “DEFT” process—Document, Evaluate, Focus, and Test • Fourteen recipes from an “experiment cookbook” to gain confidence in your idea or business • Why “spinouts,” “wrong turns,” and other challenges commonly trip up innovation—and the practical strategies you can use to avoid them • Why innovators need to seek chaos in an age of constant change—and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous—but ultimately promising—terrain. The first mile can be a scary place, but you don’t have to traverse it alone. This book can help.
Ui Is Communication
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Author : Everett N McKay
language : en
Publisher: Newnes
Release Date : 2013-05-24
Ui Is Communication written by Everett N McKay and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-24 with Computers categories.
User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It’s the perfect introduction to user interface design. Approachable, practical communication-based guide to interaction and visual design that you can immediately apply to projects to make solid design decisions quickly and confidently Includes design makeovers so you can see the concepts in practice with real examples Communication-based design process ties everything from interaction to visual design together
The Leader S Guide To Storytelling
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Author : Stephen Denning
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-03
The Leader S Guide To Storytelling written by Stephen Denning and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-03 with Business & Economics categories.
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.
Dashing Dish
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Author : Katie Farrell
language : en
Publisher: Thomas Nelson
Release Date : 2015-01-06
Dashing Dish written by Katie Farrell and has been published by Thomas Nelson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-06 with Cooking categories.
The Dashing Dish is an inspirational cookbook full of healthy, innovative and simple recipes, most of which are gluten-free, sugar-free, and abundant in whole grains. Like many of us, chef and author Katie Farrell has struggled with her weight and healthy eating. As a teen, she went through yo-yo dieting and was prone to eating disorders. However, through God and a passion for cooking, she hit upon the formula that would transform her from unhealthy girl to confident woman. In warm, accessible language and beautiful photographs, Katie shares 100 recipes for clean eating. Every recipe is simple to make and delicious to eat. Katie uses gluten-free oat flour in place of wheat flour, cottage cheese and yogurt in place of fat, and Stevia in place of sugar. In The Dashing Dish, you will find: 100 healthy and wholesome dishes Nutritional information Simple and kid-friendly recipes Helpful tips and tricks The Dashing Dish is filled with one hundred healthy recipes that let you eat some of your most craved comfort foods in a healthy way. Her tips are practical, her tone inspirational. Anyone looking to eat better for the rest of their life will want to own this book.
Wikinomics
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Author : Anthony D. Williams
language : en
Publisher: Atlantic Books Ltd
Release Date : 2011-03-01
Wikinomics written by Anthony D. Williams and has been published by Atlantic Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.
An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters. The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.
La Gu A Del Community Manager Estrategia T Ctica Y Herramientas
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Author : Juan Carlos Mejía Llano
language : es
Publisher: Anaya Multimedia
Release Date : 2014-11-20
La Gu A Del Community Manager Estrategia T Ctica Y Herramientas written by Juan Carlos Mejía Llano and has been published by Anaya Multimedia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Computers categories.
Uno de los errores más importantes que puede cometer una empresa es no estar presente en las redes sociales, otro, es asignarle su gestión a una persona inexperta. Las redes sociales son una herramienta de productividad y competitividad únicas, donde la figura del community manager juega un especial protagonismo. Ellos son los evangelizadores de la marca y los responsables de defender el prestigio de la empresa. El community manager descrito en este libro cubre todas las funciones de especialización de esta profesión: social media manager, gestor de la reputación online, experto en analítica Web y curador de contenido online. El autor ofrece un enfoque único dirigido a los aspectos estratégicos, tácticos y las herramientas que se necesitan para triunfar en el más demandado de los empleos de hoy en día. Los usuarios experimentados que ya estén ejerciendo esta profesión encontrarán aquí temas de gran utilidad.